Collection: Nichols Lures

For over 30 years, Nichols Lures has crafted premium spinnerbaits, spoons, and buzzbaits. What began as a small operation focused on innovative fishing solutions has evolved into a brand known for durability, performance, and craftsmanship. From our iconic Lake Fork Flutter Spoon to the Pulsator Spinnerbait, every product we make is built to last — and catch more fish.