{"title":"Bubba","description":"\u003cp\u003e\u003cspan style=\"color: rgb(196, 32, 50);\"\u003e\u003cstrong\u003eExperience the ultimate lifestyle with Bubba's innovative tools for success on the water. Our passion for the ocean spans over a decade, and we're dedicated to being a part of your journey. Join us in chasing that dream fish and creating unforgettable memories. Life's greatest moments begin on the edge of adventure.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"bubba-blade-electric-fish-fillet-knife","title":"Bubba Blade Electric Fish Fillet Knife","description":"\u003cp\u003eGet ready to revolutionize your fishing game with the Bubba Blade Electric Fish Fillet Knife. Designed by fishermen for fishermen, this knife boasts an ergonomic non-slip grip handle for ultimate control while filleting your catch. With powerful motor transmission and four different blade styles, including the legendary tapered flex and stiff options, this high carbon stainless-steel knife will make filleting a breeze.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.southernreeloutfitters.com\/products\/bubba-blade-replacement-blades\" title=\"Bubba Blade Replacement Blades\"\u003e\u003cspan mce-data-marked=\"1\"\u003eBubba Replacement Blades\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Bubba","offers":[{"title":"Non-Cordless 110V","offer_id":31198183194659,"sku":"1095704","price":139.95,"currency_code":"USD","in_stock":true},{"title":"Cordless Lithium Ion","offer_id":31198183227427,"sku":"1095705","price":189.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/products\/1_e6e93898-d86c-476b-8306-269d01cfae87.jpg?v=1568178389"},{"product_id":"bubba-pro-series-smart-fish-scale","title":"Bubba Pro Series Smart Fish Scale","description":"\u003cp\u003eOutfit yourself with the Bubba Pro Series Smart Fish Scale, complete with Bubba's non-slip grip and capable of weighing up to 60 lbs with accuracy of +\/- 0.3%. Enjoy customized weighing options, livewell management, smart culling and auto data, plus heated competition with friends in Rally mode. Catch and weigh more fish with this impeccable fishing scale!\u003c\/p\u003e","brand":"Bubba","offers":[{"title":"Default Title","offer_id":39335746633763,"sku":"1176076","price":224.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/rs_c9f8c74b-d831-4c82-8fb2-3361e39ab82f.webp?v=1702661288"},{"product_id":"bubba-smart-fish-scale","title":"Bubba Smart Fish Scale","description":"\u003cp\u003eExperience the ultimate fishing adventure with Bubba's Smart Fish Scale. With a 60lb weight limit and legendary Iconic Non-Slip Grip, you can trust the accuracy and reliability of your catch. Choose between two modes, Tournament or Rally, and benefit from features like Smart Culling System and auto data for total bag weight. Waterproof and boasting ±0.3% accuracy, this is the best-in-class choice for your fishing needs.\u003c\/p\u003e","brand":"Bubba","offers":[{"title":"Default Title","offer_id":40048647471139,"sku":"1186932","price":114.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/BubbaSmartFishScale.png?v=1702661335"},{"product_id":"bubba-pro-series-lithium-ion-electric-fillet-knife","title":"Bubba Pro Series Lithium-Ion Electric Fillet Knife","description":"\u003cp\u003eThe best just got better. The Bubba Pro Series Lithium-Ion Electric Fillet Knife has been completely upgraded to a more robust design for longer life, more power, and more run time than any brushed electric fillet knife on the market. The Pro Series Electric Fillet Knife sports top-of-the-line commercial features such as a heavy-duty drive system, aluminum-alloy housing, superior ergonomics, and a brushless motor for optimal, long-lasting power output. This Bubba electric knife is designed for the hardcore angler who needs heavy-duty equipment to tackle the largest of fish while working day in and day out in the toughest of conditions. Bubba completely updated the carry case to be a hard-sided shell with a textured nonslip grip integrated into the top for ultimate strength and durability in protecting the PRO Series Electric Fillet Knife. The included secondary replacement battery and charging cord maximize battery life. This Bubba Pro Series electric knife also includes 4 iconic EFK blades—7\" E-FLEX, 9\" E-FLEX, 9\" E-STIFF, and 12\" E-STIFF—all made of high-carbon stainless steel and coated with titanium-nitride for extreme corrosion resistance, along with 2 lithium-ion batteries, a hard-sided premium carry case, and charging station.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"\"\u003eAluminum-alloy housing for greater durability\u003c\/li\u003e\n\u003cli class=\"\"\u003eBrushless motor\u003c\/li\u003e\n\u003cli class=\"\"\u003eHeavy-duty drive system\u003c\/li\u003e\n\u003cli class=\"\"\u003eBubba nonslip grip\u003c\/li\u003e\n\u003cli class=\"\"\u003eUpgraded hardshell case\u003c\/li\u003e\n\u003cli class=\"\"\u003eIncludes 4 blades, 2 lithium-ion batteries, case, and charging station\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bubba","offers":[{"title":"Default Title","offer_id":40219064533027,"sku":"1135880","price":249.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/shopping_068ac85a-8a7b-41e5-ba67-9aabcd706077.webp?v=1704301939"},{"product_id":"bubba-blade-e-glide-flex-replacement-blade","title":"Bubba Blade E-Glide Flex Replacement Blade","description":"\u003cp data-mce-fragment=\"1\"\u003eUpgrade your fillet knife with the Bubba Blade E-Glide Flex Replacement Blade. Its high carbon stainless steel and ti-nitride coating make it corrosion resistant while the 7 inch serrated edge and bidirectional blades make filleting effortless. Fits both electric and cordless Bubba knives.\u003c\/p\u003e","brand":"Bubba","offers":[{"title":"Default Title","offer_id":40375902240803,"sku":"1137448","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/BubbaBladeE-GlideFlexReplacementBlade_1.png?v=1712757476"},{"product_id":"bubba-blade-large-shears","title":"Bubba Blade Large Shears","description":"\u003cp\u003eIntroducing the Bubba Blade Large Shears - designed for those who demand durability and effortless cutting. With micro-serrated blades, these shears cut through any fishing line with ease. Plus, the carbineer clip, sheath, non-slip grip, bottle opener, and lanyard clip make them the perfect companion for any adventure.\u003c\/p\u003e","brand":"Bubba","offers":[{"title":"Default Title","offer_id":40553784639523,"sku":"1099915","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Bubba_Blade_Large_Shears_-_Red.png?v=1725982198"},{"product_id":"bubba-smart-fish-scale-lite","title":"Bubba Smart Fish Scale LITE","description":"\u003cp\u003eThe Bubba Smart Fish Scale LITE combines precision and durability to enhance your fishing experience. Featuring a 60-pound capacity with +\/- 0.3% accuracy, it delivers reliable measurements every time. Its full-color LCD screen remains clear even in direct sunlight, while the ergonomic BUBBA non-slip grip ensures secure handling. Designed for the outdoors, this scale is water-resistant with an IPX4 rating. Plus, you can pair it with the BUBBA App for seamless tracking. Weigh your catch confidently and accurately with the Bubba Smart Fish Scale LITE.\u003c\/p\u003e","brand":"Bubba","offers":[{"title":"60lbs \/ Red","offer_id":40942021410851,"sku":"1219214","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/bubbascale.webp?v=1757333922"},{"product_id":"bubba-small-shears","title":"Bubba Small Shears","description":"\u003cp\u003eCompact yet feature-rich, the Bubba Small Shears deliver professional-grade cutting performance in a pocket-sized package. The titanium-nitride coated, micro-serrated blades slice through line and tackle with precision while resisting corrosion and buildup. Bubba's signature non-slip grip ensures confident handling in wet conditions, while integrated tools—split-shot crimp, bottle opener, and lanyard hole—eliminate the need for extra gear. Full-tang construction guarantees durability for years of reliable use. Whether you're stashing these in your boat, tackle bag, or pocket, you'll appreciate having a complete fishing tool that handles multiple tasks without compromise.\u003c\/p\u003e","brand":"Bubba","offers":[{"title":"Default Title","offer_id":41863388823587,"sku":"1099913","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/rs_6719bd6f-2f0e-4dbc-8af9-8d3c1222a00c.webp?v=1768506109"},{"product_id":"bubba-medium-shears","title":"Bubba Medium Shears","description":"The most versatile scissors in the Bubba shear family, the Bubba Medium Shears are made with titanium-nitride coated non-stick materials. Durable, lightweight, and multifunctional, the Medium Shears offer micro-serrated blades to easily slice through mono, fluoro, and braided lines with effortless precision.\n\nPacked from handle to tip with convenience features, the Bubba Medium Shears include a hook eye cleaner, hook sharpener, descaler, bottle opener, and lanyard hole for an all-in-one tool. Adding an additional layer of versatility, the shears can be broken down for easy cleaning or to be used as a utility knife. Complete with Bubba's iconic non-slip grip, the Bubba Medium Shears are perfect to stash in your boat, glove box, or gear bag.","brand":"Bubba","offers":[{"title":"Default Title","offer_id":42378510630947,"sku":"1099914","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/rs_0314331a-bd29-4c32-bfda-0f09112ac074.webp?v=1777041317"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/collections\/Bubba_Blade_Electric_Fish_Fillet_Knife_Kit.png?v=1735578999","url":"https:\/\/www.southernreeloutfitters.com\/collections\/bubba.oembed?page=2","provider":"Southern Reel Outfitters","version":"1.0","type":"link"}