New Arrivals

563 items

Zoom Original Speed Worm

The Zoom Original Speed Worm features a thick paddle tail that throbs on the fall or when retriev...

The Zoom Original Speed Worm features a thick paddle tail that throbs on the fall or when retrieved horizontally. It can be flipped and pitched into thick cover because the design allows them to slip through even small openings in a thick mat or brushpile. You can also swim it weightless or with a light bullet weight and the tail will pulse like a spinnerbait blade. Size 5 ½ inches Paddle tail worm Bulky segmented body with a thick paddle tail Salt-impregnated The original still outproduces ...

$5.39

Strike King Red Eyed Shad

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by t...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by the Strike King National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters,...

$6.39 $6.89

Yum Walleye Grub 12 Pack

The YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition...

The YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by the big curly tail. The Walleye Grub is made of tough, durable plastic that remains supple to the touch and retains its action no matter how long it's fished. Curltail imparts great swimming action Soft ribbed body displaces water Model Size Bag Count YWGR3 3.0" 12 YWGR4 4.0" 12

$2.99

Keitech Fat Swing Impact Saltwater 3.8"

After serious consideration and months of testing, we are proud to annouce the the release of the...

After serious consideration and months of testing, we are proud to annouce the the release of the New 3.8" Keitech SALTWATER Fat Swing Impact. These New models have “Max Hardness” for the Salt water environment without sacrificing swimming ability. Available in 8 great proven colors. Loaded with Strong Squid scent and for the first time a Strong Shrimp scent on the Pearl Color. Note that the 3.8" Keitech SALTWATER Fat Swing Impact comes in a pack of 6

$5.99

Strike King Hack Attack Pad Perch Topwater Lure

The Strike King Hack Attack Pad Perch is a hollow bait that's perfect for those hard go get to ba...

The Strike King Hack Attack Pad Perch is a hollow bait that's perfect for those hard go get to bass hideouts. The Hack Attack pad perch is designed with a pointed nose that makes it easy for it to get into those hard to access bass covers. The hack attack by strike king is weedless, so you can cast it into fishing cover that most lures would get hung up in. he Hack Attack also has plenty of action and vibration, luring those hard to entice bass right out of their cover every time. We recommen...

$8.59

Megabass Magdraft Freestyle Swimbait 2 Pack

The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait i...

The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absolute precision. The freestyle swimbait by Megabass can be rigged in seconds by both pro fisherman and novice's alike. The Magdraft Freestyle swimbait packs plenty of vibration with its wild tail action, is perfect for those weedy areas and isolated big bass cover. The Magdraft freestyle can be used w...

$12.99

Cotton Cordell Super Spot

The original lipless crankbait still catches plenty of fish, and here’s why: Cotton Cordell got i...

The original lipless crankbait still catches plenty of fish, and here’s why: Cotton Cordell got it right the first time. This legendary lipless crank is easier to work in shallow weeds, rips free of aquatic vegetation and wobbles on the drop – what else can you ask for? With tremendous color patterns and two sizes, the Cordell Super Spot simply outshines the rest – at a price that you won’t believe. The Cordell Super Spots – the C25 (3-inches in length) and the C24 (2½-inches) are sinking lur...

$3.79

Livetarget Hollow Body Craw

The LiveTarget Hollow Body Craw acts like a jig and soft craw combined bringing the best of two f...

The LiveTarget Hollow Body Craw acts like a jig and soft craw combined bringing the best of two fishing lures together into one bait. Not only is the Hollow Body Craw snag resistant, fishermen can also add a scented bait to the hollow body. This lure also puts out small bubbles when the lure hits bottom enticing fish to strike and making it more visible. Comes with replaceable pincers.

$11.99 $5.99

Buckeye Lures Football Mop Jig

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the or...

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thinner diameter living rubber skirt in place of the heavy rubber used for the original. The thinner rubber helps accelerate the fall of the jig, and provides it with a smaller, finesse profile perfect for finicky bass, or spotted and smallmouth bass. Available in a range of proven color combinations, ...

$4.49

Big Bite Baits Tour Flipper Tube

Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives th...

Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Crafted with a solid head and a long body, the Big Bite Baits Tour Flipper Tube provides increased durability and is able to accommodate a 4/0-5/0 flipping hook so that anglers have plenty of power to pull big fish out of the thick cover. The Big Bite Baits Tour Flipper Tube also contains three times th...

$4.69

Storm Chug Bug Topwater Lure

Storm’s Chug Bug Series will take your topwater game to the next level. Prepare yourself for smas...

Storm’s Chug Bug Series will take your topwater game to the next level. Prepare yourself for smashing strikes and high flying acrobatics with these do-everything topwater lures. Each one in the series spits, darts, chugs and walks-the-dog like fleeing baitfish. Weighted tails deliver long casts, while a loud rattle and teaser tail provide extra attraction.

$7.79

Strike King Kvd Super Finesse Worm

The Strike King Super Finesse Worms are salt impregnated and super durable. Their flexibility and...

The Strike King Super Finesse Worms are salt impregnated and super durable. Their flexibility and action can't be beat. Kevin VanDam says “The Strike King Super FINESSE worms are by far the best worms to use on a shaky style jig. Their flexiblility and floatation properties and action are greater than any plastic worm can produce. The 7” version is my go to bait!” They will dance on a drop shot rig, are killer on a shaky jig, and awesome when “splitshotting” or “Mojo rigging.” They’ll float u...

$4.99

Rapala Terminator Shudder Bait

Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pou...

Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt in baitfish patterns. Stainless soft plastics keeper. Premium VMC® hook, Duolock Snap and split ring.

$7.99

Profound Outdoors Klone Sign Point Lizard

The Profound Outdoors Klone Sign Point Lizard is extremely versatile and produces bites 365 days ...

The Profound Outdoors Klone Sign Point Lizard is extremely versatile and produces bites 365 days a year. Perfect for a Texas-rig, Carolina-rig, or floating, the Klone Sign Point Lizard is molded with a classic salamander body shape and multiple appendages that produce action with the slightest movement. 8 or 12 Per Pack on Select Colors

$3.99

Profound Outdoors Klone Swirl Shad

The Profound Outdoors 4 1/2" Klone Swirl Shad Hand-poured to the strict specifications of Klone S...

The Profound Outdoors 4 1/2" Klone Swirl Shad Hand-poured to the strict specifications of Klone Soft Plastics, this bouyant bait is ideal for spin heads, lead heads, or worked weightless around structure or open-schooling fish. 12 Per Pack

$3.99

Keitech Fat Swing Impact Swimbait 4.8"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$6.99

Keitech Fat Swing Impact Swimbait 4.3"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$6.99

Keitech Fat Swing Impact Swimbait 3.3"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$5.99

Keitech Fat Swing Impact Swimbait 3.8"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$5.99

Strike King Thunder Cricket Vibrating Swim Jig

The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, har...

The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, hard-pulsing action without fouling up meaning more fish in the boat. Featuring a premium vibrating blade and Strike King's recessed head design the Thunder Cricket imparts an erratic action which provides any trailer paired with an exaggerated movement that bass can't resist. Offered in an array of sizes perfect for hitting all depths as well as to compliment the speed needed for the conditions. Whe...

$10.99

Strike King Tube Jighead

The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black n...

The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black nickel Gamakatsu round bend hook, perfectly made for tubes and hollow bodied swimbaits. The long, tube-shape, jig head with the line eye extending at a 60-degree angle, creates the erratic fall key to catching big fish on tubes. Easy to rig, simply insert the jig head into the hollow tube and push forward until the eye of the jig pokes through the plastic.4 per pack

$3.79

Rapala Crankbait Bx 06

The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight ba...

The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lure moves throught the water creating a hard flash and wild tracking kick out action. Premium VMC hooks and high-quality finishes make the Balsa Xtreme BX Brat a lure to be reckoned with. Balsa core and copolymer outer shell Modified flat side and a V-cut belly Hard flash, wild tracking, kick out act...

$9.99

Megabass Okashira Screwhead Jighead

The Megabass Okashira Screwhead Jighead adds our exclusive ASYMMETRICAL PROP to the Okashira ’s e...

The Megabass Okashira Screwhead Jighead adds our exclusive ASYMMETRICAL PROP to the Okashira ’s exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned bend angles, the offset design generates a unique ‘pulsing’ presence to draw in fish from distance. Utilize the Screwhead to supercharge your umbrella rig or jig head presentation today. The hand-carved design showcases meticulous, lifelike detail that not only draws in wary fish—it perfects a...

$6.99

Megabass Sonicside Crankbait

The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands o...

The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, the Sonicside displays unrivaled casting distance and stability during fast retrieves. The lip is shaped from tough, 1mm circuit board material reinforced by a sturdy support, making it an eerily responsive and durable option when targeting riprap and hard structure. Additionally, Megabass Sonicside C...

$19.99

Spro Little John Super Dd 90 Crankbait

The SPRO Little John Super DD 90 Deep Diving crankbait was designed by B.A.S.S. Elite Series Angl...

The SPRO Little John Super DD 90 Deep Diving crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The Little John Super DD 90 crankbait dives 24 ft. on 12 lb. mono line and features a streamlined body that minimizes drag in the water and creates less resistance while cranking. The Little John Super DD 90 has a unique vibration, a subtle sound and a major vibration in the water with a soft tungsten weight transfer system for better cast ability. The Little John Super DD 90 comes ...

$11.99

Z Man Chatterbait Mini

This downsized ChatterBait finesse model packs the same action and vibration as the Original Chat...

This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade than its larger brethren, the Mini is an excellent choice for light-tackle, clear-water situations when the fish are finicky. Patented bladed swim jig design and hex-shaped ChatterBlade® Available in four most popular ChatterBait colors Pre-rigged with interchangeable, solid-hub EZ Skirt® 3 inches long, 1/8 oz weight

$3.99

Revenge Deep Runner Spinnerbait Double Willow N...

The Revenge Deep Runner Spinnerbait is perfect for those long casts into deep water where fish lo...

The Revenge Deep Runner Spinnerbait is perfect for those long casts into deep water where fish love to rest and wait for those unwary baitfish to wander by. With perfect balance, plenty of vibration and a flash of light, the Revenge deep runner spinnerbait is almost impossible to resist by bass and other gamefish. The deep runner double willow in nickle gives off plenty of sparkle even in the darkest of waters. Stock up on all your deep runner colors and be prepared for your next fishing adve...

$9.29

Spro Aruku Shad 65 Lipless Crankbait

The SPRO Aruku Shad 65 is a unique lipless crankbait that is designed to run nose down through th...

The SPRO Aruku Shad 65 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 65 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors.Weight: 1/2 oz.Size: 65 mmHooks: Gamakatsu #5 Round Bend treble hooksDep...

$6.99

Bobby Garland Mo Glo Slab Slay'r Crappie Grub

The Bobby Garland Mo Glo Slab Slay'r is the perfect combination of a solid body grub and a thin s...

The Bobby Garland Mo Glo Slab Slay'r is the perfect combination of a solid body grub and a thin spear-tail for enticing crappie.  The Bobby Garland Mo' Glo Slab Slay'r bait comes in both 2" and 3" sizes and  feature a super-glow formulation for irresistible appeal. The Mo' Glo Slab Slay'r offers a deadly combination of a ribbed solid body and a thin spear-shaped tail and is especially effective in low light or stained water. The body and tail work together to create a dancing action that can ...

$3.49

War Eagle Gold Spinnerbait Colorado Indiana

War Eagle Gold Spinnerbaits are balanced to perfection and are ready to perform properly right ou...

War Eagle Gold Spinnerbaits are balanced to perfection and are ready to perform properly right out of the package. These War Eagle Gold Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a light 24K gold plated super stainless wire for better vibration. All these quality components are the reason why War Eagle is one of the most productive spinnerbaits on the market.

$6.49

Bill Lewis Rat-l-trap Float-n-trap Crankbait

The Bill Lewis Rat-L-Trap Float-N-Trap Crankbait is one the best known lipless crankbaits around....

The Bill Lewis Rat-L-Trap Float-N-Trap Crankbait is one the best known lipless crankbaits around. The Float-N-Trap is simple.  No other lipless crankbait will come over grass and cover like a Rat-L-Trap Float-N-Trap.  This gives anglers the ability to provide that tight-wiggling, vibrating action that only a Rat-L-Trap can provide, but in areas that others can’t pull it off.  With the new Super Natural Patterns working so well, it was only natural to expand them into our Floating Series.

$5.99

C Mac

The Netbait C-Mac is an ideal worm when a larger presentation is needed. The C-Mac is dynamite wh...

The Netbait C-Mac is an ideal worm when a larger presentation is needed. The C-Mac is dynamite when Texas or Carolina Rigged. Large ribbon tailed plastics have always been a favorite for catching big lethargic summertime bass and the Netbait C-Mac is a great choice to entice bites from these big fish. Like all Netbait products, this bait is super soft, heavy salted, scented and made with pork fat.

$4.49

Storm Arashi Spinbait Lure

The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its del...

The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and revolving blades. Slow sinking - head down with a slight body shimmy and moving propellers as you count it down to depth. Counter Rotating Propellers- add subtle flash and vibration while insuring the bait moves in a straight path. 3-2 Prop Design creates vibration pattern the angler can feel ensuring the optimal slow retrieve speed to maximize the lures’ action and to mai...

$8.29

War Eagle Nickle Screamin Eagle Spinnerbait Dou...

 The War Eagle Gold Screamin Eagle Spinnerbait is the size of a 1/4oz spinnerbait with the weight...

 The War Eagle Gold Screamin Eagle Spinnerbait is the size of a 1/4oz spinnerbait with the weight of a 1/2oz spinnerbait, making it ideal for burning through the water. Perfect for those times when bass are looking to chase, the Screamin Eagle Spinnerbait tracks true regardless of how fast you retrieve it. A premium Mustad NeedlePoint Hook helps increase your hook up ratio, and premium willow-blades, Sampo swivels, and light piano wire furnish optimal flash and vibration. Also equipped with c...

$6.49

Strike King Kvd Mega Dawg

The Strike King KVD Mega Dawg is the big daddy of the Sexy Dawg lineup, measuring 1.5" longer tha...

The Strike King KVD Mega Dawg is the big daddy of the Sexy Dawg lineup, measuring 1.5" longer than the regular Sexy Dawg and weighing over 3 times as much! The Mega Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Available in THREE sizes. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for some explosive strikes! Features: Weight...

$13.99

Strike King Swinging Swim Jig

Strike King Swinging Swim Jig - The Swinging Swim Jig has a free Swinging hook that keep fish fro...

Strike King Swinging Swim Jig - The Swinging Swim Jig has a free Swinging hook that keep fish from throwing the hook. The head includes life- like eyes and a streamlined balanced head for excellent swimming action. Light Weed Guard Soft Plastic MPN: TGSSJ38  

$4.99

Dirty Jigs Punchin Skirt Replacement 2-pack

Delivering a few unique features of its own, the Dirty Jigs Punchin Skirt isn't just another simp...

Delivering a few unique features of its own, the Dirty Jigs Punchin Skirt isn't just another simple twist on what's already available. For one, it has a tin insert instead of a plastic or rubber core, which can break on your tungsten weight or get cut into by braid. Available in a multitude of effective colors, each Dirty Jigs Punchin Skirt is sure to draw in the fish and produce more bites. 2 per Pack

$5.69

Dirty Jigs Swim Jig

This Coosa River style Dirty Jigs Swim Jig features a 50 strand full skirt that gives this bait a...

This Coosa River style Dirty Jigs Swim Jig features a 50 strand full skirt that gives this bait a more bulky profile for use in dirtier water or any time bass are targeting large shad or bream. There is no light wire hook here, the 5/0 3X Mustad® hook is sharp enough to stick the fish with little effort but has all the strength of a heavy wire flipping hook. This jig features a bullet head for better movement through vegetation and 3-D eyes for a more realistic look. Available in 1/4, 5/16, a...

$5.29

Berkley Cane Walker Topwater Lure

Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the ...

Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability – the Berkley Cane Walker is sure to get their attention. Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters. Heavy tail weight for long-distance casting Lively side to side action with minimal ef...

$7.99

Berkley Power Bait Power Worms

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!  Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your favorite ...

$4.99 $5.99

Bigfoot

Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time ...

Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time around weeds, brush, and stumps. Or, you can retrieve in short strokes between pauses. Either way, BIGFOOT® will bubble and splash, driving fish wild! BIGFOOT® is 3/8 oz.

$6.99

Big Bite Baits Squirrel Tail Worm

Big Bite Baits Squirrel Tail Worm - Designed by BASS pro Jeff Kriet because he wanted a worm that...

Big Bite Baits Squirrel Tail Worm - Designed by BASS pro Jeff Kriet because he wanted a worm that had a tail that stands up, the tail is made to float. The floating tail has a subtle, tantalizing quiver that fish can't resist. They will bite this bait when they won't bite anything else. This could be the best shaky head ever made.

$3.29 $3.79

Mann's Baby 1 Minus Elite Crankbait

The Mann's Baby 1-Minus Crankbait is one of the hottest shallow running crankbaits on the tournam...

The Mann's Baby 1-Minus Crankbait is one of the hottest shallow running crankbaits on the tournament trail today, and for good reason. The one-piece molded body and lip are extremely strong and the thick paint and finish are chip-resistant. Throw the Mann's Baby -1 over submerged grass, across shallow flats and around stumps for rod busting strikes from hungry shad eating bass. The Elite series features detailed fish catching color schemes.

$6.29

Spro Russ Lane Fat Papa 55 Crankbait

The SPRO Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat...

The SPRO Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types of weather and seasons. During the Fall through Spring, you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. Weight: 1/2 oz.Size: 55 mmHook: Gamakatsu #4 Round Bend treble hooksDepth: 5-9 ft.Type: Wide Wobbling Action

$12.29

Spro Little John Dd 70 Crankbait

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver. A unique Tungsten weight transfer system and an aerodynamic streamline design make this deep diver simple to cast and retrieve. The Little John DD 70 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching col...

$10.59

Meeny Grub

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish o...

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the mid-depths. With so many colors available, there's no reason anyone should not be fishing the original.

$3.49

Rapala Original Floater Minnow Crankbait 09

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. Balsa Wood Construction Natural Minnow Profile VMC® Bl...

$8.19

Rapala Dt Diving Minnow Series Crankbait (dives...

The Rapala DT (Dives-To) series crankbaits dive fast to a preset depth and stay in the “strike z...

The Rapala DT (Dives-To) series crankbaits dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait. Made from the best balsa wood available, this consistently perfect wood creates the ultimate crankbait action found only in the Rapala DT crankbait family. Swimming with side-to-side action only balsa crankbaits can achieve, the Rapala DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immedia...

$7.99

Heddon Zara Spook Topwater Lure

 The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite bei...

 The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the right size and produces just the right side-to-side retrieve for anglers looking for big fish. The Zara Spook has been a “go-to” lure for bass, striper and pike fishermen for generations. Species: Bass, Pike, Redfish, Speckled Trout Model Size   Weight  Hooks...

$7.49

Deep Teeny Wee Craw

Rebel Deep Teeny Craw - Producing irresistible crawfish bait at deeper depths the Rebel Deep Teen...

Rebel Deep Teeny Craw - Producing irresistible crawfish bait at deeper depths the Rebel Deep Teeny Craw is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The versatile Crawfish is quite possibly the most productive crankbaits ever made. Deep or shallow, cast, or trolled for virtually any freshwater species this Rebel Crawfish is designed to get the job done.

$5.99