New Arrivals

545 items

Profound Outdoors Claud Hopper Jr

The Azuma Claud Hopper Jr. is the most tested and prototyped bait of all Azuma lures. For 3 years...

The Azuma Claud Hopper Jr. is the most tested and prototyped bait of all Azuma lures. For 3 years, we worked to make a diving bill as large as possible on the smallest body. We finally succeeded in building a lure that will dive to depths over 5′ with a micro-sized profile. Another unique feature of the Claud Hopper Jr.  is the single #4 tail hook. We wanted to use a hook larger than the typical #8 hook used on this size bait, but two hooks would tangle. The result of all of these features is...

$6.99

Profound Outdoors Timmy Horton Azuma Z Boss 6

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of t...

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of the Year, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to perfect. Built with a hydrodynamic profile, the Azuma Timmy Horton Z Boss Crankbaits are shaped like a sports car, which reduces drag and generates a quicker descent that allows anglers to deep crank all day long with little fatigue unlike other har...

$8.99

Profound Outdoors Timmy Horton Azuma Z Boss 8

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of t...

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of the Year, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to perfect. Built with a hydrodynamic profile, the Azuma Timmy Horton Z Boss Crankbaits are shaped like a sports car, which reduces drag and generates a quicker descent that allows anglers to deep crank all day long with little fatigue unlike other har...

$8.99

Bomber Fat Free Fingerling Bd5f Crankbait

The Bomber Fat Free Fingerling is a serious crankbait for serious bass fishermen. It's perfect fo...

The Bomber Fat Free Fingerling is a serious crankbait for serious bass fishermen. It's perfect for cranking around docks and standing timber. The Bomber Fat Free Fingerling is a serious crankbait for serious crankbait fishermen. It's perfect for cranking around docks and standing timber, as well as throwing into shoreline buckbrush and laydowns, because with constant pressure the bait normally comes right through the thick stuff where the big ones live. Tough and durable components mean that ...

$6.99

Bomber Fat Free Shad Jr. Bd6f Crankbait

The Bomber Fat Free Shad Jr. is an all around crankbait that catches fish year-round. It’s got e...

The Bomber Fat Free Shad Jr. is an all around crankbait that catches fish year-round. It’s got everything the original Fat Free has – searching wobble, fish-attracting rattles and tough, true-running performance -- in a smaller package. Tough and durable components means you’ll get years of successful fishing with the Fat Free Shad Jr. The Fat Free Shad Jr. is another all-around crankbait that works any time of year. Model Size Cranking Depth Hooks BD6F 2.5 in 8-14 ft #4

$6.99

Zoom Original Speed Worm

The Zoom Original Speed Worm features a thick paddle tail that throbs on the fall or when retriev...

The Zoom Original Speed Worm features a thick paddle tail that throbs on the fall or when retrieved horizontally. It can be flipped and pitched into thick cover because the design allows them to slip through even small openings in a thick mat or brushpile. You can also swim it weightless or with a light bullet weight and the tail will pulse like a spinnerbait blade. Size 5 ½ inches Paddle tail worm Bulky segmented body with a thick paddle tail Salt-impregnated The original still outproduces ...

$5.39

Keitech Fat Swing Impact Saltwater 3.8"

After serious consideration and months of testing, we are proud to annouce the the release of the...

After serious consideration and months of testing, we are proud to annouce the the release of the New 3.8" Keitech SALTWATER Fat Swing Impact. These New models have “Max Hardness” for the Salt water environment without sacrificing swimming ability. Available in 8 great proven colors. Loaded with Strong Squid scent and for the first time a Strong Shrimp scent on the Pearl Color. Note that the 3.8" Keitech SALTWATER Fat Swing Impact comes in a pack of 6

$5.99

Strike King Hack Attack Pad Perch Topwater Lure

The Strike King Hack Attack Pad Perch is a hollow bait that's perfect for those hard go get to ba...

The Strike King Hack Attack Pad Perch is a hollow bait that's perfect for those hard go get to bass hideouts. The Hack Attack pad perch is designed with a pointed nose that makes it easy for it to get into those hard to access bass covers. The hack attack by strike king is weedless, so you can cast it into fishing cover that most lures would get hung up in. he Hack Attack also has plenty of action and vibration, luring those hard to entice bass right out of their cover every time. We recommen...

$8.59

Megabass Magdraft Freestyle Swimbait 2 Pack

The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait i...

The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absolute precision. The freestyle swimbait by Megabass can be rigged in seconds by both pro fisherman and novice's alike. The Magdraft Freestyle swimbait packs plenty of vibration with its wild tail action, is perfect for those weedy areas and isolated big bass cover. The Magdraft freestyle can be used w...

$12.99

Blacks Custom Lures Toater Buzzbaits

This is the loudest buzz bait ever created. Period. It draws vicious strikes from bass like they ...

This is the loudest buzz bait ever created. Period. It draws vicious strikes from bass like they have never seen or heard anything like it. Rig it up with your favorite top water toad or swim bait and hang on. You've never fished with a buzzbait like this. The blade and hook are purposely constructed far apart so when a bass comes up to eat it the blade does not get in the way at all. Made with a screw lock to keep your plastics up on the hook.

$8.99

Buckeye Lures Football Mop Jig

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the or...

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thinner diameter living rubber skirt in place of the heavy rubber used for the original. The thinner rubber helps accelerate the fall of the jig, and provides it with a smaller, finesse profile perfect for finicky bass, or spotted and smallmouth bass. Available in a range of proven color combinations, ...

$4.49

Big Bite Baits Tour Flipper Tube

Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives th...

Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Crafted with a solid head and a long body, the Big Bite Baits Tour Flipper Tube provides increased durability and is able to accommodate a 4/0-5/0 flipping hook so that anglers have plenty of power to pull big fish out of the thick cover. The Big Bite Baits Tour Flipper Tube also contains three times th...

$4.69

Storm Rattlin Chug Bug Topwater Lure

The Storm Rattlin Chug Bug Topwater Lure Series will take your topwater game to the next level. P...

The Storm Rattlin Chug Bug Topwater Lure Series will take your topwater game to the next level. Prepare yourself for smashing strikes and high flying acrobatics with these do-everything topwater lures. Each one in the series spits, darts, chugs and walks-the-dog like fleeing baitfish. Weighted tails deliver long casts, while a loud rattle and teaser tail provide extra attraction. Model Running Depth Length Weight CB06 Topwater 6 cm 7 g CB08 Topwater 8 cm 10 g

$7.79

Strike King Super Finesse Worm

The Strike King Super Finesse Worms are salt impregnated and super durable. Their flexibility and...

The Strike King Super Finesse Worms are salt impregnated and super durable. Their flexibility and action can't be beat. Kevin VanDam says “The Strike King Super FINESSE worms are by far the best worms to use on a shaky style jig. Their flexiblility and floatation properties and action are greater than any plastic worm can produce. The 7” version is my go to bait!” They will dance on a drop shot rig, are killer on a shaky jig, and awesome when “splitshotting” or “Mojo rigging.” They’ll float u...

$4.99

Rapala Terminator Shudder Bait

The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower pos...

The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt in baitfish patterns. Stainless soft plastics keeper. Premium VMC® hook, Duolock Snap and split ring.

$7.99

Profound Outdoors Klone Sign Point Lizard

The Profound Outdoors Klone Sign Point Lizard is extremely versatile and produces bites 365 days ...

The Profound Outdoors Klone Sign Point Lizard is extremely versatile and produces bites 365 days a year. Perfect for a Texas-rig, Carolina-rig, or floating, the Klone Sign Point Lizard is molded with a classic salamander body shape and multiple appendages that produce action with the slightest movement. 8 or 12 Per Pack on Select Colors

$3.99

Profound Outdoors Klone Swirl Shad

The Profound Outdoors 4 1/2" Klone Swirl Shad Hand-poured to the strict specifications of Klone S...

The Profound Outdoors 4 1/2" Klone Swirl Shad Hand-poured to the strict specifications of Klone Soft Plastics, this bouyant bait is ideal for spin heads, lead heads, or worked weightless around structure or open-schooling fish. 12 Per Pack

$3.99

Keitech Fat Swing Impact Swimbait 4.8"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$6.99

Keitech Fat Swing Impact Swimbait 4.3"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$6.99

Keitech Fat Swing Impact Swimbait 3.3"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$5.99

Keitech Fat Swing Impact Swimbait 3.8"

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone inj...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged cor...

$5.99

Strike King Thunder Cricket Vibrating Jig

The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, har...

The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, hard-pulsing action without fouling up meaning more fish in the boat. Featuring a premium vibrating blade and Strike King's recessed head design the Thunder Cricket imparts an erratic action which provides any trailer paired with an exaggerated movement that bass can't resist. Offered in an array of sizes perfect for hitting all depths as well as to compliment the speed needed for the conditions. Whe...

$10.99

Strike King Tour Grade Tube Jig Head

The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black n...

The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black nickel Gamakatsu round bend hook, perfectly made for tubes and hollow bodied swimbaits. The long, tube-shape, jig head with the line eye extending at a 60-degree angle, creates the erratic fall key to catching big fish on tubes. Easy to rig, simply insert the jig head into the hollow tube and push forward until the eye of the jig pokes through the plastic.4 per pack

$3.79

Rapala Balsa Xtreme Bx Brat Crankbait 06

The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight ba...

The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lure moves throught the water creating a hard flash and wild tracking kick out action. Premium VMC hooks and high-quality finishes make the Balsa Xtreme BX Brat a lure to be reckoned with. Balsa core and copolymer outer shell Modified flat side and a V-cut belly Hard flash, wild tracking, kick out act...

$9.99

Megabass Okashira Screwhead Jighead

The Megabass Okashira Screwhead Jighead adds our exclusive ASYMMETRICAL PROP to the Okashira ’s e...

The Megabass Okashira Screwhead Jighead adds our exclusive ASYMMETRICAL PROP to the Okashira ’s exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned bend angles, the offset design generates a unique ‘pulsing’ presence to draw in fish from distance. Utilize the Screwhead to supercharge your umbrella rig or jig head presentation today. The hand-carved design showcases meticulous, lifelike detail that not only draws in wary fish—it perfects a...

$6.99

Megabass Sonicside Crankbait

The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands o...

The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, the Sonicside displays unrivaled casting distance and stability during fast retrieves. The lip is shaped from tough, 1mm circuit board material reinforced by a sturdy support, making it an eerily responsive and durable option when targeting riprap and hard structure. Additionally, Megabass Sonicside C...

$19.99

Z Man Chatterbait Mini

This downsized ChatterBait finesse model packs the same action and vibration as the Original Chat...

This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade than its larger brethren, the Mini is an excellent choice for light-tackle, clear-water situations when the fish are finicky. Patented bladed swim jig design and hex-shaped ChatterBlade® Available in four most popular ChatterBait colors Pre-rigged with interchangeable, solid-hub EZ Skirt® 3 inches long, 1/8 oz weight

$3.99

Revenge Deep Runner Spinnerbait Double Willow N...

The Revenge Deep Runner Spinnerbait is perfect for those long casts into deep water where fish lo...

The Revenge Deep Runner Spinnerbait is perfect for those long casts into deep water where fish love to rest and wait for those unwary baitfish to wander by. With perfect balance, plenty of vibration and a flash of light, the Revenge deep runner spinnerbait is almost impossible to resist by bass and other gamefish. The deep runner double willow in nickle gives off plenty of sparkle even in the darkest of waters. Stock up on all your deep runner colors and be prepared for your next fishing adve...

$9.29

Bobby Garland Mo Glo Slab Slay'r Crappie Grub

The Bobby Garland Mo Glo Slab Slay'r is the perfect combination of a solid body grub and a thin s...

The Bobby Garland Mo Glo Slab Slay'r is the perfect combination of a solid body grub and a thin spear-tail for enticing crappie.  The Bobby Garland Mo' Glo Slab Slay'r bait comes in both 2" and 3" sizes and  feature a super-glow formulation for irresistible appeal. The Mo' Glo Slab Slay'r offers a deadly combination of a ribbed solid body and a thin spear-shaped tail and is especially effective in low light or stained water. The body and tail work together to create a dancing action that can ...

$3.49

War Eagle Gold Spinnerbait Colorado Indiana

War Eagle Gold Spinnerbaits are balanced to perfection and are ready to perform properly right ou...

War Eagle Gold Spinnerbaits are balanced to perfection and are ready to perform properly right out of the package. These War Eagle Gold Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a light 24K gold plated super stainless wire for better vibration. All these quality components are the reason why War Eagle is one of the most productive spinnerbaits on the market.

$6.49

War Eagle Nickle Screamin Eagle Spinnerbait Dou...

 The War Eagle Gold Screamin Eagle Spinnerbait is the size of a 1/4oz spinnerbait with the weight...

 The War Eagle Gold Screamin Eagle Spinnerbait is the size of a 1/4oz spinnerbait with the weight of a 1/2oz spinnerbait, making it ideal for burning through the water. Perfect for those times when bass are looking to chase, the Screamin Eagle Spinnerbait tracks true regardless of how fast you retrieve it. A premium Mustad NeedlePoint Hook helps increase your hook up ratio, and premium willow-blades, Sampo swivels, and light piano wire furnish optimal flash and vibration. Also equipped with c...

$6.49

Strike King Kvd Mega Dawg Topwater Lure

The Strike King KVD Mega Dawg is the big daddy of the Sexy Dawg lineup, measuring 1.5" longer tha...

The Strike King KVD Mega Dawg is the big daddy of the Sexy Dawg lineup, measuring 1.5" longer than the regular Sexy Dawg and weighing over 3 times as much! The Mega Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Available in THREE sizes. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for some explosive strikes! Features: Weight...

$13.99

Strike King Swinging Swim Jig

The Strike King Swinging Swim Jig has a free Swinging hook that keep fish from throwing the hook....

The Strike King Swinging Swim Jig has a free Swinging hook that keep fish from throwing the hook. The head includes life- like eyes and a streamlined balanced head for excellent swimming action. Light Weed Guard Soft Plastic MPN: TGSSJ38  

$4.99

Dirty Jigs Punchin Skirt Replacement 2-pack

Delivering a few unique features of its own, the Dirty Jigs Punchin Skirt isn't just another simp...

Delivering a few unique features of its own, the Dirty Jigs Punchin Skirt isn't just another simple twist on what's already available. For one, it has a tin insert instead of a plastic or rubber core, which can break on your tungsten weight or get cut into by braid. Available in a multitude of effective colors, each Dirty Jigs Punchin Skirt is sure to draw in the fish and produce more bites. 2 per Pack

$5.69

Dirty Jigs Swim Jig

This Coosa River style Dirty Jigs Swim Jig features a 50 strand full skirt that gives this bait a...

This Coosa River style Dirty Jigs Swim Jig features a 50 strand full skirt that gives this bait a more bulky profile for use in dirtier water or any time bass are targeting large shad or bream. There is no light wire hook here, the 5/0 3X Mustad® hook is sharp enough to stick the fish with little effort but has all the strength of a heavy wire flipping hook. This jig features a bullet head for better movement through vegetation and 3-D eyes for a more realistic look. Available in 1/4, 5/16, a...

$5.29

Berkley Cane Walker Topwater Lure

Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the ...

Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability – the Berkley Cane Walker is sure to get their attention. Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters. Heavy tail weight for long-distance casting Lively side to side action with minimal ef...

$7.99

Berkley Power Bait Power Worms

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!  Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your favorite ...

$4.99

Scum Frog Bigfoot

Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time ...

Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time around weeds, brush, and stumps. Or, you can retrieve in short strokes between pauses. Either way, BIGFOOT® will bubble and splash, driving fish wild! BIGFOOT® is 3/8 oz.

$6.99

Big Bite Baits Squirrel Tail Worm

Big Bite Baits Squirrel Tail Worm - Designed by BASS pro Jeff Kriet because he wanted a worm that...

Big Bite Baits Squirrel Tail Worm - Designed by BASS pro Jeff Kriet because he wanted a worm that had a tail that stands up, the tail is made to float. The floating tail has a subtle, tantalizing quiver that fish can't resist. They will bite this bait when they won't bite anything else. This could be the best shaky head ever made.

$3.29

Mann's Baby 1 Minus Elite Crankbait

The Mann's Baby 1-Minus Crankbait is one of the hottest shallow running crankbaits on the tournam...

The Mann's Baby 1-Minus Crankbait is one of the hottest shallow running crankbaits on the tournament trail today, and for good reason. The one-piece molded body and lip are extremely strong and the thick paint and finish are chip-resistant. Throw the Mann's Baby -1 over submerged grass, across shallow flats and around stumps for rod busting strikes from hungry shad eating bass. The Elite series features detailed fish catching color schemes.

$6.29

Spro Fat Papa 55 Crankbait

The SPRO Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat...

The SPRO Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types of weather and seasons. During the Fall through Spring, you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. Weight: 1/2 oz.Size: 55 mmHook: Gamakatsu #4 Round Bend treble hooksDepth: 5-9 ft.Type: Wide Wobbling Action

$12.29

Meeny Grub

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish o...

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the mid-depths. With so many colors available, there's no reason anyone should not be fishing the original.

$3.49

Heddon Zara Spook Topwater Lure

 The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite bei...

 The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the right size and produces just the right side-to-side retrieve for anglers looking for big fish. The Zara Spook has been a “go-to” lure for bass, striper and pike fishermen for generations. Species: Bass, Pike, Redfish, Speckled Trout Model Size   Weight  Hooks...

$7.49

Rebel Deep Teeny Wee Crawfish

The ultralight Rebel Deep Teeny Wee-Crawfish is undoubtedly one of the most popular fishing lures...

The ultralight Rebel Deep Teeny Wee-Crawfish is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of gamefish - especially bass, trout, and panfish. Dependable true-running crankbait Life-like crawfish profile Model Size Weight Depth Hook D77 1 1/2 in 1/9 oz 4' - 5' #14

$5.99