{"title":"New Arrivals – Fresh Gear, Apparel \u0026 Outdoor Essentials","description":"\u003cp\u003eCheck out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.\u003c\/p\u003e\n\u003cp\u003e⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.\u003c\/p\u003e\n","products":[{"product_id":"simms-solar-sombrero-fishing-hat","title":"Simms Solar Sombrero Fishing Hat","description":"We all appreciate the sun when we need to warm our chilled bones, but there are days when even in tropical locations it's best to stay sheltered. The Simms Solar Sombrero is made for those days spent under searing sun. This broad-brim, bucket-style hat creates a total eclipse of the head, blocking as much sun as possible from your head and face.\n\nLightweight with an elastic sweatband for comfort, it features a removable chin strap to keep it secure in windy conditions. The foam brim keeps it afloat should it find its way into the water—perfect for anglers working near the shoreline.\n\nBucket style with wide brim\nEasy-fit elastic sweatband\nAdjustable, removable chin strap\nFoam brim for flotation\n100% nylon Tactel with Teflon HT DWR finish","brand":"Simms","offers":[{"title":"Overcast \/ Small\/Medium","offer_id":7137701232675,"sku":"14317-1422-2030","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Overcast \/ Large\/X Large","offer_id":42041093783587,"sku":"14317-1422-4050","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Overcast-SimmsSolarSombreroHat.jpg?v=1774636538"},{"product_id":"megabass-magdraft-swimbaits","title":"Megabass Magdraft Swimbaits","description":"\u003cp\u003eThe Megabass Magdraft Swimbaits offer unparalleled fishing performance, with its unique design and realistic appearance. Made with advanced engineering, the 3-D eyes and highly detailed pours perfectly mimic natural prey. Eliminating ripping and tearing, the internal harness provides a direct connection for smooth, lifelike movement. Catch big fish with ease!\u003c\/p\u003e\n\u003ctable border=\"1\" style=\"width: 553px;\" height=\"110\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 238.75px;\"\u003eLength\u003c\/td\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 298.25px;\"\u003eWeight\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 238.75px;\"\u003e6\"\u003c\/td\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 298.25px;\"\u003e 1 1\/4 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 238.75px;\"\u003e8\"\u003c\/td\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 298.25px;\"\u003e3 oz \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 238.75px;\"\u003e10\"\u003c\/td\u003e\n\u003ctd class=\"Standard\" align=\"center\" style=\"width: 298.25px;\"\u003e6 1\/8 oz \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Megabass","offers":[{"title":"Albino Pearl Shad \/ 5\"","offer_id":40746599776291,"sku":"4613555314","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Albino Pearl Shad \/ 6\"","offer_id":36051534465,"sku":"0377811363","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Albino Pearl Shad \/ 8\"","offer_id":39522448474147,"sku":"MagDraft-8-APS","price":24.95,"currency_code":"USD","in_stock":true},{"title":"Aurora Shad \/ 5\"","offer_id":40746599809059,"sku":"4613555315","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Aurora Shad \/ 6\"","offer_id":39960910954531,"sku":"AURORA6","price":17.95,"currency_code":"USD","in_stock":false},{"title":"Biwako Shad \/ 6\"","offer_id":36051558785,"sku":"0377810254","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Borealis Shad \/ 5\"","offer_id":40746599907363,"sku":"4613555317","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Borealis Shad \/ 6\"","offer_id":40039346470947,"sku":"0377851440","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Brownie \/ 5\"","offer_id":40746599940131,"sku":"4613555318","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Brownie \/ 6\"","offer_id":14683665956899,"sku":"0377842346","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Celeste \/ 5\"","offer_id":40746607214627,"sku":"4613555327","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Ghost Shad Solid \/ 5\"","offer_id":40746599972899,"sku":"4613555319","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Ghost Shad Solid \/ 6\"","offer_id":40039346733091,"sku":"0377851441","price":17.95,"currency_code":"USD","in_stock":false},{"title":"MB Gizzard \/ 5\"","offer_id":40746600038435,"sku":"4613555320","price":14.95,"currency_code":"USD","in_stock":true},{"title":"MB Gizzard \/ 6\"","offer_id":14683693088803,"sku":"0377842347","price":17.95,"currency_code":"USD","in_stock":false},{"title":"Nude Bass \/ 6\"","offer_id":42222526562339,"sku":null,"price":17.95,"currency_code":"USD","in_stock":false},{"title":"Nude Rainbow \/ 6\"","offer_id":36051617665,"sku":"0377811416","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Pro Blue Chartreuse \/ 6\"","offer_id":40039345782819,"sku":"0377851439","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Pro Blue Clear Chart \/ 5\"","offer_id":40746607345699,"sku":"4613555321","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Silver Shad \/ 5\"","offer_id":40746600267811,"sku":"4613555313","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Silver Shad \/ 6\"","offer_id":36051636865,"sku":"0377810149","price":17.95,"currency_code":"USD","in_stock":true},{"title":"White Back Shad \/ 5\"","offer_id":40746600300579,"sku":"4613555326","price":14.95,"currency_code":"USD","in_stock":true},{"title":"White Back Shad \/ 6\"","offer_id":7232231309347,"sku":"0377811366","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Megabass_Magdraft_Swimbaits_-_Albino_Pearl_Shad.jpg?v=1773163369"},{"product_id":"daiwa-laguna-trigger-grip-casting-rods","title":"Daiwa Laguna Trigger Grip Casting Rods","description":"\u003cp\u003eMaster the art of casting with the Daiwa Laguna Trigger Grip Casting Rod. Engineered for precision and comfort, this rod features a hand-fitted design that molds to your grip for extended fishing sessions without fatigue. The lightweight construction delivers responsive sensitivity while maintaining the durability needed for serious anglers. Its flexible yet sturdy build handles various casting techniques with ease, making line management effortless. Whether you're targeting freshwater species or testing your skills, the Laguna delivers professional-grade performance at an unbeatable value. Experience the difference quality craftsmanship makes in every cast.\u003c\/p\u003e","brand":"Daiwa","offers":[{"title":"7'0'' | MF","offer_id":12288590381091,"sku":"LAG701MFB-B","price":44.95,"currency_code":"USD","in_stock":true},{"title":"7'0'' MHF","offer_id":32922458488867,"sku":"LAG701MHFB-B","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/DaiwaLagunaTriggerGripCastingRods.jpg?v=1769014077"},{"product_id":"daiwa-laguna-spinning-rods","title":"Daiwa Laguna Spinning Rods","description":"\u003cp\u003eThe Daiwa Laguna Spinning Rods deliver professional-grade performance without the premium price tag. Engineered for a custom hand-fitted grip, these rods offer superior comfort during extended fishing sessions while maintaining the flexibility and strength needed for varied casting conditions. The lightweight construction ensures effortless maneuverability and simplified line management, making them ideal for both seasoned anglers and those building their tackle collection. Experience reliable performance and exceptional value in every cast.\u003c\/p\u003e","brand":"Daiwa","offers":[{"title":"6'6'' \/ M\/F","offer_id":12288627343395,"sku":"LAG661MFS-B","price":44.95,"currency_code":"USD","in_stock":true},{"title":"7'0'' \/ M\/XS","offer_id":32304485400611,"sku":"LAG701MXS-B","price":44.95,"currency_code":"USD","in_stock":false},{"title":"7'0'' \/ ML\/XS","offer_id":41845866922019,"sku":"LAG701MLXS-B","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Daiwa_Laguna_Spinning_Rods.jpg?v=1769013787"},{"product_id":"sitka-sling-choke-backpacks","title":"Sitka Sling Choke Backpacks","description":"\u003cp\u003eEffortlessly transition between decoy packing and hunting with the Sitka Sling Choke Pack. Its minimalist design offers ultimate versatility, with a cross angled strap for easy access to gear and no interference when shouldering your shotgun. Experience convenience and functionality at its best.\u003c\/p\u003e","brand":"Sitka","offers":[{"title":"Optifade Timber","offer_id":12492333318179,"sku":"40058-TM-OSFA","price":190.0,"currency_code":"USD","in_stock":false},{"title":"Optifade Marsh","offer_id":30189150109731,"sku":"40058-WL-OSFA","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/4456_source_1747048638.webp?v=1761748882"},{"product_id":"simms-logo-short-sleeve-t-shirt","title":"Simms Logo Short Sleeve T-Shirt","description":"\u003cp\u003eThe Simms Logo Short Sleeve T-Shirt delivers comfort that lasts from your first cast to your final outing. Crafted from a premium 60% preshrunk cotton and 40% suede polyester blend, this lightweight tee resists shrinkage while maintaining its soft feel through countless wears and washes. The iconic Simms logo graces the front, making it a versatile choice whether you're heading to the water or grabbing coffee with fellow anglers. At just 4.3 oz, it's breathable enough for warm days yet durable enough to handle the demands of an active lifestyle. A wardrobe essential that combines heritage branding with practical performance.\u003c\/p\u003e","brand":"Simms","offers":[{"title":"Tent Green \/ Medium","offer_id":39654489948195,"sku":"12803-1347-30","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Tent Green \/ Large","offer_id":39654490046499,"sku":"12803-1347-40","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Tent Green \/ X Large","offer_id":39654490308643,"sku":"12803-1347-50","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Tent Green \/ 2X Large","offer_id":39670700965923,"sku":"12803-1347-60","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/SimmsLogoShortSleeveT-Shirt.png?v=1756519098"},{"product_id":"gamakatsu-g-box-utility-case","title":"Gamakatsu G-Box Utility Case","description":"\u003cp\u003eThe Gamakatsu G-Box 3700 Utility Case is the Largest of our G Box series of tackle and fishing lure storage cases. The G Box has been designed to easily open and close with only one hand so you can keep your free hand securely on your fishing pole or net.. or drink.  Made of durable polycarbonate plastics, the G box by Gamakatsu is designed to easily fit inside a backpack, inside your Larger tackle box or even in your bib waders chest pocket. The G Box compartments can be adjusted to accommodate almost any fishing lure size and is so convenient to use, you'll want to be sure to grab a couple of them for all your tackle storage needs.\u003c\/p\u003e\n\u003cp\u003eSize: 14” x 9” x 2” = G3700\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e14\" x 9\" x 3.2” = G3700D\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e10” x 7.4” x 2.4” = G3500D\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e8.1\" x 5.7\" x 1.6\" = G3200\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Gamakatsu","offers":[{"title":"G3200","offer_id":32210305679395,"sku":"G3200","price":8.79,"currency_code":"USD","in_stock":true},{"title":"G3200D","offer_id":42204749135907,"sku":"GUG3200D","price":11.19,"currency_code":"USD","in_stock":true},{"title":"G3500D","offer_id":32210328748067,"sku":"G3500D","price":17.49,"currency_code":"USD","in_stock":false},{"title":"G3700","offer_id":13894708133923,"sku":"G3700","price":19.95,"currency_code":"USD","in_stock":true},{"title":"G3700D","offer_id":33022548213795,"sku":"G3700D","price":21.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/G3200_-_Gamakatsu_G-Box_Utility_Case.jpg?v=1775488208"},{"product_id":"megabass-magdraft-freestyle-swimbaits","title":"Megabass Magdraft Freestyle Swimbaits","description":"\u003cp\u003eTarget trophy bass with the Megabass Magdraft Freestyle Swimbait. 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Each 2-pack delivers the performance needed to land lunkers in demanding conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\"\u003e1.2 ounces.\u003c\/span\u003e\u003c\/p\u003e","brand":"Megabass","offers":[{"title":"Albino Pearl Shad \/ 5\"","offer_id":41998501150755,"sku":"4615456500","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Albino Pearl Shad \/ 6\"","offer_id":14683972534307,"sku":"4128542349","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Aurora Shad \/ 5\"","offer_id":41998502756387,"sku":"4615456501","price":14.95,"currency_code":"USD","in_stock":true},{"title":"AYU \/ 6\"","offer_id":14683972567075,"sku":"4128542351","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Borealis Shad \/ 6\"","offer_id":41998487846947,"sku":"4128553070","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Brownie \/ 6\"","offer_id":14683972599843,"sku":"4128542354","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Ghost Shad Solid \/ 6\"","offer_id":41998488829987,"sku":"4128553071","price":17.95,"currency_code":"USD","in_stock":true},{"title":"MB Gizzard \/ 6\"","offer_id":14683972632611,"sku":"4128542353","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Perch \/ 6\"","offer_id":31822985429027,"sku":"4128542353","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Pro Blue Chartreuse \/ 6\"","offer_id":41998490533923,"sku":"4128553072","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Silver Shad \/ 6\"","offer_id":31823009054755,"sku":"4128542348","price":17.95,"currency_code":"USD","in_stock":true},{"title":"White Back Shad \/ 6\"","offer_id":14683963064355,"sku":"4128542350","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Ghost Shad Solid \/ 5\"","offer_id":41998504591395,"sku":"4615456505","price":14.95,"currency_code":"USD","in_stock":true},{"title":"MB Gizzard \/ 5\"","offer_id":41998508228643,"sku":"4615456506","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Silver Shad \/ 5\"","offer_id":41998513274915,"sku":"4615456499","price":14.95,"currency_code":"USD","in_stock":true},{"title":"White Back Shad \/ 5\"","offer_id":41998515798051,"sku":"4615456512","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/products\/Magdraft-Freestyle-Albino-Pearl-Shad.jpg?v=1773176373"},{"product_id":"costa-rinconcito-sunglasses","title":"Costa Rinconcito Sunglasses","description":"\u003cspan\u003eAchieve timeless West Coast style with Costa's Rinconcito Sunglasses. 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Featuring a slim and powerful lightweight graphite construction, anodized stainless steel hooded reel seat, oxide ring guides and comfort enhancing EVA split grip handles, these rods are designed to make the most of the fish-catching techniques you enjoy the most. With a convenient hook keeper in each model, the Daiwa Fuego Spinning Rods delivers the ultimate combination of strength and affordability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"us_tbl_b1\" class=\"us_table us_table1\"\u003e\n\u003cdiv class=\"spec_table1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Daiwa","offers":[{"title":"6'8'' \/ M\/F","offer_id":32152183439395,"sku":"FG0681MFS-B","price":79.95,"currency_code":"USD","in_stock":true},{"title":"7'0\" \/ ML\/F","offer_id":41845919776803,"sku":"FGO701MLFS-B","price":79.95,"currency_code":"USD","in_stock":false},{"title":"7'0\" \/ M\/F","offer_id":41845919809571,"sku":"FGO701MFS-B","price":79.95,"currency_code":"USD","in_stock":true},{"title":"7'2'' \/ M\/F","offer_id":32152183472163,"sku":"FGO721MXS-B","price":79.95,"currency_code":"USD","in_stock":true},{"title":"7'2'' \/ MH\/F","offer_id":41845904637987,"sku":"FGO721MHFS-B","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Daiwa_Fuego_Spinning_Rods_1.jpg?v=1767212691"},{"product_id":"shimano-clarus-spinning-rods-1","title":"Shimano Clarus Spinning Rods","description":"\u003cp\u003eExperience the precision and control that separates successful anglers from the rest. 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From your first cast to your hundredth, count on Shimano's proven quality and reliability to help you land more fish.\u003c\/p\u003e","brand":"Shimano","offers":[{"title":"7'0\" \/ M\/F","offer_id":39253936046115,"sku":"CSS70MF","price":109.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Shimano_Clarus_Spinning_Rods_1.jpg?v=1763649590"},{"product_id":"spro-waterproof-boxes","title":"Spro Waterproof Boxes","description":"\u003cdiv class=\"card__header\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"card__title heading h3\" data-mce-fragment=\"1\"\u003eThe Spro Waterproof Utility Box is a versatile way to store all of you tackle when out on the water or just standing on the bank. 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Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with standard or weighted hooks to target specific depths, and use the split dorsal design with a stinger hook for secure hook-ups. Catch bigger bass with confidence.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6\"\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bass Mafia","offers":[{"title":"Albino \/ Shallow","offer_id":40231355940899,"sku":"BMDLS-6SH-ABO","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Albino \/ Deep","offer_id":40231356039203,"sku":"BMDLS-6DP-ABO","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blueback Herring \/ Shallow","offer_id":40231355973667,"sku":"BMDLS-6SH-BBH","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blueback Herring \/ Deep","offer_id":40231356071971,"sku":"BMDLS-6DP-BBH","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blackback Shad \/ Shallow","offer_id":40231356006435,"sku":"BMDLS-6SH-BBS","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blackback Shad \/ Deep","offer_id":40231356104739,"sku":"BMDLS-6DP-BBS","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Texas Gizzard \/ Deep","offer_id":42004767342627,"sku":"BMDLS-6DP-TXG","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/BassMafiaLoadedDaingerousSwimbait-Albino.png?v=1739748850"},{"product_id":"keitech-shad-impact-swimbaits","title":"Keitech Shad Impact Swimbaits","description":"\u003cp\u003eThe Keitech Shad Impact is a premier shad bait engineered to trigger strikes from freshwater and saltwater species alike. Its ultra-soft construction perfectly mimics natural baitfish movements, while the realistic fish profile appeals to aggressive feeders. Infused with potent squid scent, every cast delivers enhanced attraction. The streamlined design glides effortlessly through the water with minimal rod movement, and when paused, it descends with a mesmerizing side-to-side wobble that mimics wounded prey. Whether you're working shallow flats or deeper structure, the Shad Impact delivers the lifelike action serious anglers demand.\u003c\/p\u003e\n\u003cp\u003e5\" = 6 pk\u003c\/p\u003e","brand":"Keitech","offers":[{"title":"Electric Shad","offer_id":41840271065123,"sku":"KTSHI5440","price":6.59,"currency_code":"USD","in_stock":true},{"title":"Gizzard Shad","offer_id":41848631164963,"sku":"495TGS","price":6.59,"currency_code":"USD","in_stock":true},{"title":"Original Sexy Shad","offer_id":41840271097891,"sku":"KTSHI5US36","price":6.59,"currency_code":"USD","in_stock":false},{"title":"Pro Blue Red Pearl","offer_id":41840271130659,"sku":"KTSHI5420","price":6.59,"currency_code":"USD","in_stock":false},{"title":"Small Mouth Magic","offer_id":40337352261667,"sku":"KTSHI5452","price":6.59,"currency_code":"USD","in_stock":false},{"title":"Tennessee Shad","offer_id":40337352228899,"sku":"KTSHI5429","price":6.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Keitech_Shad_Impact_Swimbaits_-_Electric_Shad.jpg?v=1770828084"},{"product_id":"hyperlite-broadcast-wake-surf-board","title":"Hyperlite Broadcast Wake surf Board – Beginner-Friendly Wake surfing with Monocoque Construction","description":"\u003cp data-start=\"325\" data-end=\"635\"\u003eRide with confidence and control on the \u003cstrong data-start=\"365\" data-end=\"403\"\u003eHyperlite Broadcast Wakesurf Board\u003c\/strong\u003e, designed specifically for beginner and intermediate riders. Its unique shape helps keep you in the sweet spot of the wave for longer rides, while the \u003cstrong data-start=\"555\" data-end=\"588\"\u003esoft, molded EVA traction pad\u003c\/strong\u003e delivers exceptional grip and all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"953\"\u003eBuilt with \u003cstrong data-start=\"648\" data-end=\"674\"\u003eMonocoque construction\u003c\/strong\u003e and \u003cstrong data-start=\"679\" data-end=\"707\"\u003elayered glass technology\u003c\/strong\u003e, the Broadcast is incredibly durable—resisting delamination and ensuring consistent performance with every session. Its lightweight yet sturdy design offers \u003cstrong data-start=\"865\" data-end=\"891\"\u003equick pop off the wake\u003c\/strong\u003e, making it easier to build your skills and have fun doing it.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"974\"\u003e\u003cstrong data-start=\"955\" data-end=\"972\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"975\" data-end=\"1280\"\u003e\n\u003cli data-start=\"975\" data-end=\"1025\"\u003e\n\u003cp data-start=\"977\" data-end=\"1025\"\u003eIdeal for beginner-to-intermediate wakesurfers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1080\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1080\"\u003eMonocoque construction for long-lasting durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1081\" data-end=\"1132\"\u003e\n\u003cp data-start=\"1083\" data-end=\"1132\"\u003eLayered glass build for consistent flex and pop\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1133\" data-end=\"1181\"\u003e\n\u003cp data-start=\"1135\" data-end=\"1181\"\u003eWide tail and rocker line for better control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1182\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1184\" data-end=\"1232\"\u003eEVA traction pad for superior grip and comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1280\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1280\"\u003eFast, stable ride with easy maneuverability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Hyperlite","offers":[{"title":"4'8\"","offer_id":40448227115043,"sku":"26300170","price":505.0,"currency_code":"USD","in_stock":true},{"title":"5'4\"","offer_id":40448227147811,"sku":"26300171","price":505.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/26Hyperlite_Broadcast__30616.jpg?v=1775921439"},{"product_id":"bucca-brand-trick-shad-swimbaits","title":"Bucca Brand Trick Shad Swimbaits","description":"\u003cp\u003eExperience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy fisheries, it's equipped with top-quality components like Mustad Triple Grip hooks and a replaceable tail. Get ready for monster bass and confident catches!\u003c\/p\u003e\n\u003ctable class=\"table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBucca Brand\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eLength\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eClass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eTrick Shad\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e6\"\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e1-5\/8oz\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eSlow Sink\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Bucca Brand","offers":[{"title":"Gizzard Magic","offer_id":40760703418403,"sku":"BUC-TS6-139","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Glimmer Bone","offer_id":41020155658275,"sku":"BUC-TS6-146","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Green Gizzard","offer_id":41020155592739,"sku":"BUC-TS6-140","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Matte Shad","offer_id":41020155625507,"sku":"BUC-TS6-145","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Pearl Bone","offer_id":40760756011043,"sku":"BUC-TS6-113","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":41960700084259,"sku":"BUCTS6143","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Pro Herring","offer_id":41958788825123,"sku":"BUCTS6141","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Threadfintastic","offer_id":41960539652131,"sku":"BUCTS6142","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Bucca_Brand_Trick_Shad_-_Gizzard_Magic.jpg?v=1771873520"},{"product_id":"huk-kona-button-down-shirt","title":"Huk Kona Button Down Shirt – Lightweight Quick-Dry Fishing Shirt with Sunglass Wipe","description":"\u003cp data-start=\"263\" data-end=\"713\" class=\"\"\u003e\u003cstrong data-start=\"263\" data-end=\"339\"\u003eTackle any day in comfort and style with the Huk Kona Button Down Shirt.\u003c\/strong\u003e\u003cbr data-start=\"339\" data-end=\"342\"\u003eDesigned for life on and off the water, this versatile shirt is built with \u003cstrong data-start=\"417\" data-end=\"453\"\u003elightweight, quick-drying fabric\u003c\/strong\u003e that keeps you cool in the heat and dry when conditions get wet. The \u003cstrong data-start=\"523\" data-end=\"542\"\u003etwo-way stretch\u003c\/strong\u003e allows for easy movement whether you’re casting, traveling, or relaxing. It also features a \u003cstrong data-start=\"635\" data-end=\"661\"\u003ebuilt-in sunglass wipe\u003c\/strong\u003e, adding a practical touch for long days in the sun.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"860\" class=\"\"\u003eWith its classic button-down style and modern performance features, the Kona is your go-to shirt for fishing trips, boat days, or casual outings.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"879\" class=\"\"\u003e\u003cstrong data-start=\"862\" data-end=\"879\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"880\" data-end=\"1123\"\u003e\n\u003cli data-start=\"880\" data-end=\"932\" class=\"\"\u003e\n\u003cp data-start=\"882\" data-end=\"932\" class=\"\"\u003eLightweight and quick-drying for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"933\" data-end=\"981\" class=\"\"\u003e\n\u003cp data-start=\"935\" data-end=\"981\" class=\"\"\u003eTwo-way stretch fabric for enhanced mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1019\" class=\"\"\u003e\n\u003cp data-start=\"984\" data-end=\"1019\" class=\"\"\u003eBuilt-in microfiber sunglass wipe\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1020\" data-end=\"1068\" class=\"\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\" class=\"\"\u003eButton-down design for casual or active wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1069\" data-end=\"1123\" class=\"\"\u003e\n\u003cp data-start=\"1071\" data-end=\"1123\" class=\"\"\u003eIdeal for fishing, boating, or warm-weather travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1125\" data-end=\"1195\" class=\"\"\u003eFunction meets fun in the sun with this all-purpose performance shirt.\u003c\/p\u003e","brand":"Huk","offers":[{"title":"Seagull \/ Large","offer_id":42218708828195,"sku":"H1500154-059-L","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Seagull \/ X Large","offer_id":42218710269987,"sku":"H1500154-059-XL","price":55.0,"currency_code":"USD","in_stock":false},{"title":"Stormy Blue \/ Large","offer_id":42218692673571,"sku":"H1500154-415-L","price":55.0,"currency_code":"USD","in_stock":false},{"title":"Stormy Blue \/ X Large","offer_id":42218702405667,"sku":"H1500154-415-XL","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Seagull-_Huk_Kona_Button_Down_Shirt.jpg?v=1775569115"},{"product_id":"berkley-rip-fish-lipless-crankbait","title":"Berkley Rip Fish Lipless Crankbait","description":"\u003cp data-start=\"211\" data-end=\"521\"\u003eThe \u003cstrong data-start=\"215\" data-end=\"253\"\u003eBerkley Rip Fish Lipless Crankbait\u003c\/strong\u003e is engineered for precision fishing, especially when targeting suspended bass with forward-facing sonar. Featuring a fast-sinking design and flat-bottom profile, this bait allows anglers to control descent rate and keep the lure positioned exactly in the strike zone.\u003c\/p\u003e\n\u003cp data-start=\"523\" data-end=\"832\"\u003eDesigned with crisp vibration and a high-pitched internal rattle, the Rip Fish produces aggressive reaction strikes from pressured fish. Its lateral hunting action creates subtle erratic movement that mimics distressed forage, making it effective around deep structure, open water, and vertical presentations.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"857\"\u003eAvailable in two sizes:\u003c\/p\u003e\n\u003cul data-start=\"859\" data-end=\"960\"\u003e\n\u003cli data-start=\"859\" data-end=\"909\"\u003e\n\u003cp data-start=\"861\" data-end=\"909\"\u003e\u003cstrong data-start=\"861\" data-end=\"875\"\u003eRip Fish 7\u003c\/strong\u003e – 2.76\" – 3\/8 oz – Fast-Sinking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"910\" data-end=\"960\"\u003e\n\u003cp data-start=\"912\" data-end=\"960\"\u003e\u003cstrong data-start=\"912\" data-end=\"926\"\u003eRip Fish 9\u003c\/strong\u003e – 3.54\" – 3\/4 oz – Fast-Sinking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"962\" data-end=\"1172\"\u003eThe 3\/8 oz model is ideal for targeting suspended fish or working mid-depth water columns, while the 3\/4 oz version excels in deeper presentations and windy conditions where added weight helps maintain control.\u003c\/p\u003e\n\u003cp data-start=\"1174\" data-end=\"1378\"\u003eFinished in realistic forage-matching color patterns and equipped with ultra-sharp Fusion19 hooks, the Berkley Rip Fish is built for anglers who demand precision, vibration, and reliability on every cast.\u003c\/p\u003e\n\u003ch1 data-start=\"1790\" data-end=\"1803\"\u003ePRODUCT FAQ\u003c\/h1\u003e\n\u003ch3 data-start=\"1805\" data-end=\"1858\"\u003eWhat type of crankbait is the Berkley Rip Fish?\u003c\/h3\u003e\n\u003cp data-start=\"1859\" data-end=\"1952\"\u003eIt is a fast-sinking lipless crankbait designed for vertical presentations and sonar fishing.\u003c\/p\u003e\n\u003ch3 data-start=\"1954\" data-end=\"2006\"\u003eIs the Rip Fish good for forward-facing sonar?\u003c\/h3\u003e\n\u003cp data-start=\"2007\" data-end=\"2119\"\u003eYes. Its fast sink rate and controlled vibration make it effective for targeting suspended bass with live sonar.\u003c\/p\u003e\n\u003ch3 data-start=\"2121\" data-end=\"2167\"\u003eDoes the Berkley Rip Fish float or sink?\u003c\/h3\u003e\n\u003cp data-start=\"2168\" data-end=\"2271\"\u003eIt is a sinking lipless crankbait, allowing anglers to control depth with retrieve speed and countdown.\u003c\/p\u003e\n\u003ch3 data-start=\"2273\" data-end=\"2314\"\u003eWhat species is this bait best for?\u003c\/h3\u003e\n\u003cp data-start=\"2315\" data-end=\"2366\"\u003ePrimarily largemouth, smallmouth, and spotted bass.\u003c\/p\u003e","brand":"Berkley","offers":[{"title":"Black Silver \/ 7","offer_id":41020093956131,"sku":"BHBRIP7-BSV","price":11.99,"currency_code":"USD","in_stock":false},{"title":"Black Silver \/ 9","offer_id":41020094087203,"sku":"BHBRIP9-BSV","price":11.99,"currency_code":"USD","in_stock":true},{"title":"French Pearl \/ 7","offer_id":41020093988899,"sku":"BHBRIP7-FPL","price":11.99,"currency_code":"USD","in_stock":false},{"title":"French Pearl \/ 9","offer_id":41020094119971,"sku":"BHBRIP9-FPL","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Stealth Shad \/ 7","offer_id":41020094021667,"sku":"BHBRIP7-STSH","price":11.99,"currency_code":"USD","in_stock":false},{"title":"Stealth Shad \/ 9","offer_id":41020094152739,"sku":"BHBRIP9-STSH","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Wakasagi \/ 7","offer_id":41020094054435,"sku":"BHBRIP7-WAK","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Wakasagi \/ 9","offer_id":41020094185507,"sku":"BHBRIP9-WAK","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Berkley_Rip_Fish_Lipless_Crankbait_-_Black_Silver.jpg?v=1762177011"},{"product_id":"shimano-curado-150m-casting-reel","title":"Shimano Curado 150M Casting Reel","description":"\u003cp\u003eThe Shimano Curado 150M delivers tournament-grade performance in a compact, powerful package. Its SVS INFINITY braking system provides precise spool control with an external adjustment knob for real-time tuning, while the ultra-thin MGL III spool minimizes inertia for effortless casting with lighter lures. Built on a rigid HAGANE BODY that resists flex under load, this reel channels every ounce of your effort into smooth, consistent cranking power. Trusted by serious bass anglers, the Curado 150M combines versatility and durability for anglers who demand reliability on the water.\u003c\/p\u003e","brand":"Shimano","offers":[{"title":"6.2:1","offer_id":41982836539427,"sku":"CU150MGM","price":234.99,"currency_code":"USD","in_stock":true},{"title":"7.4:1","offer_id":41334171336739,"sku":"CU150HGM","price":234.99,"currency_code":"USD","in_stock":true},{"title":"8.1:1","offer_id":41891167109155,"sku":"CU150XGM","price":234.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/1550516130-1_2b1518ac-b0db-4639-88e3-66d3c9de86db.jpg?v=1763478915"},{"product_id":"spro-kgb-lil-guy-120-glide-bait","title":"Spro KGB Lil Guy 120 Glide Bait","description":"\u003cp\u003eThe SPRO KGB Lil Guy 120 Glide Bait is engineered to trigger strikes when fish are finicky. This compact glide bait mirrors the proven action of the larger KGB Chad Shad 180, making it ideal for pressured waters where subtlety matters. Featuring a realistic baitfish silhouette with intricate detailing, oversized eyes, and a wide brush tail, the Lil Guy 120 generates a mesmerizing gliding motion that attracts predators from distance. The jointed body amplifies action whether you're straight reeling or chopping the bait. Rigged with premium treble hooks and rated for 15- to 20-pound fluorocarbon, this lure delivers the performance serious anglers demand when conditions get tough.\u003c\/p\u003e\n\u003ctable class=\"table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eLength\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e  Class\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e 4.72\"\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e 0.9oz\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eModerate Fast Sink\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Spro","offers":[{"title":"Bone","offer_id":41473160380451,"sku":"SKGBLLG120BON","price":59.99,"currency_code":"USD","in_stock":false},{"title":"Grand Shad","offer_id":41473160445987,"sku":"SKGBLLG120GSD","price":59.99,"currency_code":"USD","in_stock":false},{"title":"Platinum Shad","offer_id":41473160413219,"sku":"SKGBLLG120PLS","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Spro_KGB_Lil_Guy_120_Glide_Bait_-_Bone.jpg?v=1763645726"},{"product_id":"yamamoto-fat-shad-shape-worms","title":"Yamamoto Fat Shad Shape Minnow","description":"\u003cp\u003eStep up to the larger Fat Shad Shape Worm 4\" and target trophy bass with confidence. This thick-bodied soft plastic excels across multiple presentations—drop shot, jig head, or scrounger—while its signature thin pintail delivers subtle, lifelike quivers that trigger aggressive strikes. The textured body mimics natural baitfish with remarkable realism, and its versatility makes it equally effective for forward-facing sonar applications. Available in proven color selections, the Yamamoto Fat Shad Shape Worm 4\" is the upgrade serious anglers choose when bigger opportunities demand a bigger bait.\u003c\/p\u003e\n\u003ctable class=\"table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eQuantity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e  4\"\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e     8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Yamamoto","offers":[{"title":"Electric Shad","offer_id":41487872950307,"sku":"YAM-68F-8-973","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Natural Shad","offer_id":41487873015843,"sku":"YAM-68F-8-306","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Pearl White","offer_id":41487872917539,"sku":"YAM-68F-8-364","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":41487872983075,"sku":"YAM-68F-8-364","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1228\/3222\/files\/Yamamoto_Fat_Shad_Shape_Worms_-_Electric_Shad.jpg?v=1764076748"},{"product_id":"roboworm-alive-shad-swimbaits","title":"Roboworm Alive Shad Swimbaits","description":"\u003cp\u003eThe Roboworm Alive Shad delivers finesse fishing excellence with its hand-poured, supple body that mimics natural shad movement. 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