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Scott Rook, who’s from Little Rock, AR, is one of the top 100 professional fishermen in the world. He knows exactly what fish are biting on and what the best baits for fishing are right now. Luckily, Rook’s new found passion is sharing with all fishermen, novice to advance, the materials to his success. With his 21 years of experience as a professional fisherman and placing in the top ten of over 40 professional tournaments, Rook has revealed the hottest baits of the summer. Southern Reel Outfitters will be selling his favorite baits, which have helped reel in some monster bass while also standing the test of time.