Professional Line and Lure Conditioner is a product developed by top pro money winner Kevin VanDam. Kevin is promoting this product because it works and even comes with a guarantee! Kevin VanDam's Line and Lure Conditioner is GUARANTEED to improve casting distance and line control. In addition, this conditioner will virtually eliminate line memory, backlash tangles, and line twist in spinning reels and will improve the performance of all line types, including fluorocarbon and braids. Kevin VanDam's Line and Lure Conditioner does not have any scent and no oily residue, it will dry smooth and tack free on both your line and lures.