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When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all other hardbaits are measured, the Rapala Shad Rap, constructed from the highest quality balsa wood, embodies all of these attributes, plus it delivers the legendary Rapala wobbling action. Equally effective whether cast or trolled, it performs from ultra slow to super fast with now negative effects. Available in several proven colors and a variety of models to target specific depths, each Rapala Shad Rap is hand-tuned and tank-tested, like all Rapala baits, to ensure it runs true right out of the package.