Don’t miss the incredible Closeout Sale with Profound Outdoors at Southern Reel Outfitters! For a limited time, enjoy 25% off a selection of premium baits and lures. Hurry in while supplies last, and save big before it’s gone!
Closeout Sale Alert! Get 25% Off all Fish Monkey products at Southern Reel Outfitters! From high-performance fishing gloves to durable outdoor gear, now’s the perfect time to stock up and save. Don’t let this deal swim away—shop now before it’s gone for good!
Experience unmatched performance and attraction on your fishing trips with the Spro Essential Series Zero Minnow Wakebait! Its versatile design and loud knocking rattle will help you cover large ar...
Experience unparalleled success on the water with the Evergreen Last Ace 103S. Its flat-sided body creates a rolling action, while the curved tail swings and wriggles, attracting even the pickiest ...
Get ready to dominate on the pro tour with the Strike King Red Eye Shad Lipless Crankbaits. With premium hooks, 3D eyes, and free floating rattles, this crankbait delivers unbeatable action and sou...
Bring out the big bass and slab crappie with Yamamoto Senko worms. The unique salt impregnated body and horizontal fall make it irresistible to fish. Versatile for wacky or Texas rigging, weightles...
Take your frog fishing to the next level with the Spro Dean Rojas Bronzeye Frog. Designed with the powerful Gamakatsu EWG Double Frog Hook, this frog is perfect for strong rods and braided line. Wi...
Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano’s new Digital Control braking system utilizes a m...
Discover exceptional performance and unbeatable value with the Daiwa Revros LT Spinning Reel! Architected from a lightweight yet rugged composite housing, this reel offers advanced ball bearing tec...
Experience the tradition, performance, and quality of Pflueger with the President Baitcast Combo. With a lightweight frame, smooth 6+1 stainless steel bearings, and adjustable magnetic braking sy...
Experience the perfect pairing of Pflueger® President® reels and Fenwick® Eagle rods! With superior features like a 10 Bearing System, Graphite Body and Rotor, and Braid Ready Spool, this combo off...
The PENN Wrath Spinning Combo Rod and Reel is a versatile, all-around set up available at an affordable price. Featuring a lightweight and corrosion-resistant graphite body, EVA grips for comfort ...
G-Juice - formerly known as U2 Pro Formula - was developed from over 15 years of research spent in the bait fish, fish transporting, and sport fishing industries. G-Juice is not only a convenient l...
Reduce the risk of outboard motor accidents with Precision Sonar's The Leash. As strong as steel and compatible with all manufacturers, it's the ultimate safety precaution for you and your loved on...
Discover the thrill of foiling with the Hyperlite Shuttle! Designed by Shaun Murray, this board and wing combo allows for easy and shareable foiling adventures for all levels. With durable construc...
Yamaha Oil Filters provide a superior quality experience to keep your engine running smoothly and effectively. Their advanced design and superior construction ensure that your engine is always perf...
Light-weight, low-profile PFDs provide reliable safety and peace of mind. These PFDs remain cool in the heat of summer but can also be worn over wet-weather clothing in winter. Ideal for many appli...
The Hyperlite Women's Indy CGA Life Jacket puts safety first, approved by both US Coast Guard and Transport Canada as a "Life Saving Device". Stay stylish with three color options while enjoying th...
Experience the ultimate wake surf session with the Hyperlite Good Daze Wakesurfer 2024. Its fast rocker and compact size allow for precise maneuvers and big air tricks. Made with Dura-Shell constru...
Stay safe and stylish on the water with Hyperlite Men's Indy CGA Life Jacket. Approved by the US Coast Guard and Transport Canada, this vest offers anchored foam panels, secure belt loops, and segm...
Upgrade your boat with the best in quality and performance with Yamaha Propellers. Durable and built to last, Yamaha Propellers provide superior performance gains and increased fuel efficiency. Mak...
The Seachoice Twin Eye Boat Fender Kit includes two twin eye fenders and two 3/16in x 5ft double braided MFP fender lines with a reinforced nylon mesh loop on one end. The fenders are Roto-molded ...
Bring the thunder with Rolling Thunder's Janice Mouth Call! Just like her TV counterpart, this 3-reed call commands attention with a combination cut. Perfect for all turkey talk, from yelps and cut...
With Rolling Thunder's Black Betty Mouth Call, dominate the turkey woods like never before! With a modified snake tongue cut and 3 heavy latex reeds, this 3 reed call delivers unbeatable turkey cal...
Experience the thrill of real turkey hunting with the Rolling Thunder Kevin Taylor Mouth Call [KT1]. Designed by experienced hunter Kevin Taylor, this mouth call boasts 3 prophylactic reeds and a b...
Unleash your inner turkey hunter with the Rolling Thunder Elite Collection! Crafted by renowned hunters Josh Grossenbacher, Hunter Wallis, and JR Lanham, this collection features 3 reed mouth calls...
Dominate the turkey woods with the Rolling Thunder Classic Collection mouth calls! Designed for all levels of hunters, these 3 popular and effective calls offer a variety of cuts, volume, and range...
Introducing the Rolling Thunder CORE 3-Reed Bat Wing Turkey Call. Made of durable latex, this call produces a variety of enticing sounds for a more successful hunting trip. Its convenient clip case...
Elevate your turkey calling game with the Rolling Thunder CORE Combo Cut 3-Reed Turkey Call! Made with high-quality latex, this call effortlessly cuts, purrs, clucks, and yelps. Easy to use and sto...
Experience the thrill of turkey hunting with the Rolling Thunder CORE V-Cut 3-Reed Turkey Call. Made of high-quality latex, this compact and convenient call produces raspy yelps and cuts to attract...
Experience the winning combination of the Rolling Thunder Terence Williamson Crystal Pot Call! Designed by a World and Grand National Friction Calling Champion, it features a cherry pot, purplehear...
Experience exceptional range and rasp with the Rolling Thunder Thunderdome Slate Pot Turkey Call! This call features a slate playing surface and polycarbonate sound board for top-notch performance,...
Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.
This is our life
We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.
Making every cast count
We offer a wide range of fishing tackle, boating supplies, hunting gear, and outdoor apparel so you can find the products that work best for you.
Online Store
If you're looking for a boat upgrade or repair, Trader Bill's offers exceptional service and a wide range of surf, fishing, ski, and pontoon boats. Southern Reel Outfitters and Trader Bill's are trusted partners, and together, we are able to offer our customers a full selection of outdoor products. Our stores have the same mission—to provide high-quality gear backed by expert advice and exceptional service.
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Casey
Love the bibs and jacket, perfect fit with great pockets. The hood has a built in bungee that can shape to your head gear and stay in place while on the move. Love this product, keeps me warm, dry, comfortable, and looks great!
#FishinWithSkip
Simms CX Fishing Bibs
Jeff Withers
Sitka Waders
As a long time user of Sitka Products, Southern Reel had these priced a 100.00 cheaper than everyone else. I wanted a pair of Solids. They are very good products. Great Service , I received them in three days of ordering.
Sitka Delta Zip Waders
Wendi deMontigny
Nice flip flops! Bought for an upcoming beach/fishing trip. Love them.
