Summer Apparel Drop
The drop is coming. And it’s SO REEL.
Southern Reel’s most anticipated launch yet is almost here — the SO REEL college sweatshirts are dropping soon.
Built for campus days, lakeside nights, and everything in between. Limited quantities. Maximum identity.
Don’t just rep the lifestyle — wear it.
🔥 Get ready to grab yours before they’re gone.
Super Sale 50% Off Sale
Profound Outdoors 25% Off
Don’t miss the incredible Closeout Sale with Profound Outdoors at Southern Reel Outfitters! For a limited time, enjoy 25% off a selection of premium baits and lures. Hurry in while supplies last, and save big before it’s gone!
Fish Monkey 25% Off
Closeout Sale Alert! Get 25% Off all Fish Monkey products at Southern Reel Outfitters! From high-performance fishing gloves to durable outdoor gear, now’s the perfect time to stock up and save. Don’t let this deal swim away—shop now before it’s gone for good!
Our Story
Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.
We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.
We offer a wide range of fishing tackle, boating supplies, hunting gear, and outdoor apparel so you can find the products that work best for you.
Shop Our Top Fishing Brands
What's Going On!
Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.
Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
