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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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1st Gen Fishing Split-Blade Spinnerbait with dual willow blades and silicone skirt for bass fishing. Chartreuse White 1st Gen Fishing Split-Blade Spinnerbait with dual willow blades and silicone skirt for bass fishing. Glimmer Shad
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$11.95
$11.95
$11.95
Experience unmatched flash and versatility with the 1st Gen Split-Blade Spinnerbait. Crafted for serious anglers, this compact spinnerbait features dual 50/50 color split willow blades (sizes 3.5 &...
6th Sense Catwalk topwater walking bait with keel belly, 3D eyes, and lifelike gill detailing. Ghost Bone Minnow 6th Sense Catwalk topwater walking bait with keel belly, 3D eyes, and lifelike gill detailing. Sensory Shad
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$12.95
$12.95
$12.95
The 6th Sense Catwalk is a topwater walking bait that blends power and finesse in one versatile lure. Designed with a keel-shaped belly, it glides effortlessly just beneath the surface, offering a ...
38% Off
6th Sense Cloud 9 Series Deep Diving Crankbaits - Blue-Treuse Shad 6th Sense Cloud 9 Series Deep Diving Crankbaits
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from $4.99
from $4.99
$7.99
The 6th Sense Cloud 9 Series Deep Diving Crankbaits are designed for anglers who want to reach deeper structure with precision and power. Each model in the series—from the C10 to the C25—features a...
30% Off
6th Sense Crush 100X Square Bill Crankbait - Green Pumpkin Gill 6th Sense Crush 100X Square Bill Crankbait - Spring Bluegill
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$6.95
$6.95
$9.95
The 6th Sense Crush 100X Square Bill Crankbait is built to dominate shallow water. Its unique Random Reaction Movement and subtle faint rattle chamber trigger aggressive strikes from bass holding n...
30% Off
6th Sense Crush 50X Crankbaits - Blacklight Craw 6th Sense Crush 50X Crankbaits - Cajun Bluegill
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$6.95
$6.95
$9.95
Experience superior fishing with noise-producing, realistic-looking 6th Sense Crush 50X crankbaits! Activate a fish’s curiosity with its random reaction movement and faint rattle chamber, or trigge...
6th Sense Crush Dogma Topwater Baits - Baby Shad 6th Sense Crush Dogma Topwater Baits - Bleeding Shad
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$9.99
$9.99
$9.99
Elevate your topwater game with the 6th Sense Crush Dogma! Designed to 'walk-the-dog' with ease, its gliding and turning action is sure to attract fish. The cupped mouth spits water, creating more ...
6th Sense Divine Hybrid Jig with fiber weed guard, hybrid head, and natural color pattern for versatile bass fishing. Candy Bluegill 6th Sense Divine Hybrid Jig with fiber weed guard, hybrid head, and natural color pattern for versatile bass fishing. Dark Macho Melon
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$4.99
$4.99
The 6th Sense Divine Hybrid Jig is built for all-purpose performance, whether you're flipping shallow cover or dragging through deep structure. Its hybrid head design combines finesse and power, al...
6th Sense Divine Spinnerbait with hand-tied skirt, 3D head, and dual premium blades for bass fishing. Blue-Treuse Flash 6th Sense Divine Spinnerbait with hand-tied skirt, 3D head, and dual premium blades for bass fishing. Bone-Treuse Pearl
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$8.99
$8.99
The 6th Sense Divine Spinnerbait is built to deliver balanced power, vibration, and durability. Constructed with heat-treated stainless-steel spring wire, this spinnerbait offers long-lasting perfo...
6th Sense Divine Swim Jigs - Baby Bream 6th Sense Divine Swim Jigs - Black Light
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$5.99
$5.99
Experience perfection in fishing with the 6th Sense Divine Swim Jig. Designed with intricate eye sockets, gill plates, and 3-D eyes, this jig ensures a realistic and enticing appearance to lure in ...
6th Sense Divine Swimbaits with paddle tail and baitfish profile for natural swimming action in freshwater. Clearwater Rose 6th Sense Divine Swimbaits with paddle tail and baitfish profile for natural swimming action in freshwater. Ghost Ice Minnow
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$4.99
$4.99
The 6th Sense Divine Swimbaits are designed for maximum action and durability. Featuring an ultra-thin paddle tail, these soft plastics deliver a rapid kicking motion that works at any retrieve spe...
6th Sense Gyro Tail Spinner with realistic paint, spinning blade, and distressed baitfish profile for bass fishing. Ghost Spanish Pearl 6th Sense Gyro Tail Spinner with realistic paint, spinning blade, and distressed baitfish profile for bass fishing. Jaint Juice
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$8.99
$8.99
$8.99
The 6th Sense Gyro Tail Spinner delivers exceptional flash and vibration to draw fish in when the bite gets tough. Its larger profile and detailed ABS plastic body create a realistic baitfish silho...
6th Sense Juggle Minnow soft plastic trailer with fork tail and 3D ridgelines for multi-rig bass fishing. Ghost Ice Minnow 6th Sense Juggle Minnow soft plastic trailer with fork tail and 3D ridgelines for multi-rig bass fishing. ghost minnow
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$4.99
$4.99
$4.99
The 6th Sense Juggle Minnow is a highly versatile soft plastic bait, engineered for maximum movement and lifelike presentation. Its 3D ridgelines and bulbous tail create natural swimming a...
30% Off
6th Sense Movement 80WK wakebait crankbait with 45° bill, wide action, and premium paint for topwater fishing. Bone Reactor 6th Sense Movement 80WK wakebait crankbait with 45° bill, wide action, and premium paint for topwater fishing. Live Shriner
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$6.99
$6.99
$9.99
The 6th Sense Movement 80WK Wakebait is designed for explosive topwater performance. Its unique 45-degree bill creates a wide, hunting action that moves through the top foot of the water column, ma...
30% Off
6th Sense Movement 80X Crankbaits - Blue Treuse Shad 6th Sense Movement 80X Crankbaits - Bone Reactor
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$6.99
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$9.99
Discover the ultimate angling experience with the 6th Sense Movement 80X Crankbaits. Featuring Random Reaction Movement technology, their hard thumping, erratic action attracts big bites, while the...
30% Off
6th Sense Movement L7 Square Bill Crankbaits - Chartreuse Black Back 6th Sense Movement L7 Squarebill Crankbaits
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$6.99
$6.99
$9.99
Experience the ultimate angling innovation with the 6th Sense Movement L7 Squarebill Crankbait. With its unique 'S' type hunting action and engineered buoyancy, it's a surefire way to trigger more ...
6th Sense Panorama Swimbait with lifelike paint and soft plastic body for universal forage imitation. 4K Shad 6th Sense Panorama Swimbait with lifelike paint and soft plastic body for universal forage imitation. Ghost Minnow
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from $7.99
from $7.99
$7.99
The 6th Sense Panorama Swimbait is a hyper-realistic soft plastic lure built to mimic a wide range of forage species. Its universal profile and flexible body deliver smooth, natural motion that tri...

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