The Azuma Boss Hawg crankbait was designed for Profound Outdoors by Bassmaster Elite Pro Brian Snowden . He says, “The Boss Hawg excels when crawling over rocks or wood and has a unique action that is ideal for all fishing conditions.” The Azuma Boss Hawg is 2 1/2″ long and weighs 3/8 oz. The compact, aerodynamic design allows for bullet like casts. The bill design of The Boss Hawg allows for the bait to be worked fast for active feeding fish or worked slowly over rocks and stumps, much like fishing a jig. Best of all, Brian has incorporated his favorite colors that are proven on the Bassmaster Elite Trail.