Fishing
Hunting
Boating

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials
Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.
⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.
13 Fishing Envy Black Spinning Rod
Regular price
$225.00
Sale price
$225.00
Regular price
$225.00
Unit price
/per
Elevate your fishing game with the 13 Fishing Envy Black Spinning Rod, where premium performance meets meticulous craftsmanship. Featuring proprietary Evolve handles perfectly molded to your grip, ...
6th Sense Strobe Shaker 3.7 Swimbait – Realistic Bass Lure
Regular price
$8.49
Sale price
$8.49
Regular price
$8.49
Unit price
/per
Get ready for explosive strikes with the 6th Sense Strobe Shaker 3.7 Swimbait. Designed with a unique top-mounted bill for enhanced jig head motion, this swimbait creates irresistible underwater mo...
Airhead Bungee Tube Tow Rope Extension
Regular price
$14.95
Sale price
$14.95
Regular price
$14.95
Unit price
/per
Experience added zing, excitement, and comfort with the Airhead Bungee Tube Tow Rope Extension. Stretching and contracting for brief surges of speed, this 16-strand polypropylene rope reduces wear ...
Avid Glue and Marker Combo
Regular price
$14.49
Sale price
$14.49
Regular price
$14.49
Unit price
/per
Maximize your fishing success with the Avid Angler Solutions Combo! Repair baits and secure knots quickly with our exclusive Fishing Glue. Mark your bait for an extra advantage using the garlic sce...
Bajio Greenland Sunglasses
Regular price
$259.00
Sale price
$259.00
Regular price
$259.00
Unit price
/per
Designed for extreme conditions, the Bajio Greenland Sunglasses were tested along Greenland's Kangia River. The goggle-like face grip ensures a secure fit for your most exotic fishing trips. This t...
Bajio Zapata Sunglasses
Regular price
$259.00
Sale price
$259.00
Regular price
$259.00
Unit price
/per
Named after the infested Zapata swamp in Cuba, the Bajio Zapata sunglasses feature an arched brow design and integrated side shields for optimal vision. Perfect for spotting permit, bonefish, snook...
Berkley Line Spooling Station
Regular price
$21.99
Sale price
$21.99
Regular price
$21.99
Unit price
/per
Introducing the Berkley Line Spooling Station - the must-have tool for all your fishing adventures! With adjustable sizes to fit various spools, this table-top unit removes the hassle of tangled li...
Berkley Split Ring Pliers
Regular price
$12.99
Sale price
$12.99
Regular price
$12.99
Unit price
/per
Introducing the Berkley 4.5" Split Ring Pliers, designed to make swapping out rusty trebles and beefing-up split rings a breeze. With carbon steel jaws and a corrosion-resistant coating, these plie...
Big Bite Baits Ball Head Jig Head
Regular price
$5.99
Sale price
$5.99
Regular price
Unit price
/per
Elevate your fishing game with Big Bite Baits Ball Head Jig! This 5-pack of jig heads, equipped with a Gamakatsu hook and bait keeper, is perfect for enhancing your catch with swimbaits, worms, gru...
Big Bite Baits Stand Up Fintwists Jig heads
Regular price
$5.99
Sale price
$5.99
Regular price
$5.99
Unit price
/per
Experience unbeatable finesse and hooksets with Big Bite Baits Stand Up Fintwists! Featuring sharp Gamakatsu hooks, these heads stand up on the bottom and dance with rod twitches. A bait keeper gua...
Bill Lewis Depth Strike Sinking Twitchbaits
Regular price
$9.99
Sale price
$9.99
Regular price
$9.99
Unit price
/per
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
Bill Lewis Hammer Trap Lipless Crankbaits
Regular price
$8.99
Sale price
$8.99
Regular price
$8.99
Unit price
/per
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis Zig-Zag Topwater Baits
Regular price
$8.99
Sale price
$8.99
Regular price
$8.99
Unit price
/per
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Blakemore Hitchhiker Screw Snaps
Regular price
$2.99
Sale price
$2.99
Regular price
$2.99
Unit price
/per
Enhance your fishing experience with Blakemore Hitchhiker Screw Snaps. The Tru-Turn Hitch Hiker transforms any hook into a screw-lock style bait keeper, allowing you to easily secure your bait. No ...
Bucca Brand Baby Bull Gill Swimbait
Regular price
$16.99
Sale price
$16.99
Regular price
$16.99
Unit price
/per
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad Swimbaits
Regular price
$39.99
Sale price
$39.99
Regular price
$39.99
Unit price
/per
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device