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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Red and black fishing lure on a white background - Blood Apple 6th Sense Bamboosa Worm - Green Pumpkin
+5
+4
+3
+2
+1
from $5.99
from $5.99
$5.99
The 6th Sense Bamboosa Worm delivers a fresh twist on the classic stick bait with a ribbed body that moves naturally through water, enticing bites with every shimmy. Its tapered tail adds subtle, i...
6th Sense Bodega Creature Bait - Junebug Red 6th Sense Bodega Creature Bait
+7
+6
+5
+4
+3
+2
$6.99
$6.99
$6.99
The 6th Sense Bodega Creature Bait offers dynamic action and varied textures that keep bass intrigued and biting. Its ribbed body secures your hook firmly, while large flapping appendages create en...
Avid Glue and Marker Combo
$14.49
$14.49
$14.49
Maximize your fishing success with the Avid Angler Solutions Combo! Repair baits and secure knots quickly with our exclusive Fishing Glue. Mark your bait for an extra advantage using the garlic sce...
Berkley Split Ring Pliers - Red and Black 4.5
$12.99
$12.99
$12.99
Introducing the Berkley 4.5" Split Ring Pliers, designed to make swapping out rusty trebles and beefing-up split rings a breeze. With carbon steel jaws and a corrosion-resistant coating, these plie...
Sold Out
Berkley SPY Rip Bait - Ghost White Berkley SPY Rip Bait - Stealth Minnow
+3
+2
+1
$13.99
$13.99
$13.99
The Berkley Spy Bait, fine-tuned by pro angler Josh Bertrand, excels in clear water and tough fishing conditions. Its compact, wide-ranging baitfish profile combined with easy-spinning props create...
Big Bite Baits Ball Head Jig Head
$5.99
$5.99
Elevate your fishing game with Big Bite Baits Ball Head Jig! This 5-pack of jig heads, equipped with a Gamakatsu hook and bait keeper, is perfect for enhancing your catch with swimbaits, worms, gru...
Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl Bill Lewis Depth Strike Sinking Twitchbaits - Chrome Black Shad
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
Bill Lewis Hammer Trap - Baton Rouge Bill Lewis Hammer Trap - Fire Craw
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis Zig-Zag Topwater Bait - Bone Bill Lewis Zig-Zag Topwater Bait - Chrome Black Back
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black with Black Nickel Blade Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black and Yellow with Gold Blade
$10.95
$10.95
$10.95
Experience explosive strikes with Black's Custom Lures Clacking Toad Toater Buzzbait. Designed with a blade and hook spaced to prevent interference, it ensures bass attack without hesitation. Easil...
Bubba Smart Fish Scale LITE Bubba Smart Fish Scale LITE
$69.95
$69.95
The Bubba Smart Fish Scale LITE combines precision and durability to enhance your fishing experience. Featuring a 60-pound capacity with +/- 0.3% accuracy, it delivers reliable measurements every t...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Gizzard Magic Bucca Brand Trick Shad - Pearl Bone
+2
+1
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Buckeye Lures Freestyle Jig Heads - Pearl Buckeye Lures Freestyle Jig Heads - Unpainted
+2
+1
$6.99
$6.99
$6.99
Upgrade your swimbait game with the Buckeye Lures Freestyle Jig Heads. The screw lock design and razor-sharp hook make for effortless interchangeability and a high hook-up ratio. Compatible with bo...
Buckeye Lures G-Buzz Single Blade Buzzbait - Black with Black Blades Buckeye Lures G-Buzz Single Blade Buzzbait - Lead with Gold Blades
+3
+2
+1
$6.99
$6.99
$6.99
Rev up your fishing game with the Buckeye Lures G-Buzz Single Blade Buzzbait! Its bent wire frame ensures maximum hook-ups and eliminates limp wires. Meticulously tuned to Swindle's specifications,...
Buckeye Lures G-Stroll Jig Head - Unpainted
$5.49
$5.49
$4.99
Introducing the Buckeye Lures G-Stroll Jig Head - designed for targeting fish using forward facing sonar or vertical jigging. Featuring an innovative weight placement that protects knots and mainta...

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