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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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6th Sense Plump Panorama Swimbaits - Live Gizzard Shad 6th Sense Plump Panorama Swimbaits - Live Threadfin Shad
+3
+2
+1
$8.95
$8.95
$8.95
Engineered for trophy-class bass, the 6th Sense Plump Panorama delivers a substantial profile with realistic scale patterns and lifelike 3D eyes. Its thicker body displaces more water and handles h...
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6th Sense The Draw Glide Baits - 4K Shad 6th Sense The Draw Glide Baits - Shad Burst
+2
+1
$49.99
$49.99
$49.99
The Draw Glide Baits deliver versatile action that matches your retrieve style—whether you're after a smooth, steady glide or explosive twitching strikes. Engineered with swivel hook hangers that k...
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ACC Crappie Riggin' Stix
$89.99
$89.99
$89.99
The ACC Crappie Riggin' Stix delivers the sensitivity you need to detect even the lightest crappie and bluegill bites. Its ultra-responsive tip telegraphs subtle takes so you won't miss a single op...
ACC Dual-FLEX Copolymer Fishing Line - Clear - Monofilament - 6lb ACC Dual-FLEX Copolymer Fishing Line - Clear - Monofilament - 6lb
$10.25
$10.25
$10.25
Dual-FLEX fishing line combines the ease of monofilament with advanced copolymer technology for superior performance. Experience reduced memory and stretch that delivers straighter casts, faster ho...
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ACC Trout or Panfishin' Stix
$114.99
$114.99
$114.99
ACC Trout / Panfishin' Stix deliver the sensitivity you need to detect every subtle strike. Engineered with a lightweight design that reduces fatigue during long days on the water, these rods combi...
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Bass Assassin FFS Shad Swimbaits - Albino Shad Bass Assassin FFS Shad Swimbaits - Arkansas Shiner
+5
+4
+3
+2
+1
$5.99
$5.99
$5.99
The Bass Assassin FFS Shad is engineered for forward-facing sonar success, featuring a lifelike baitfish profile that triggers aggressive strikes from pressured bass. Its long, straight tail darts ...
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Bass Mafia Money Bag - 16 x 13 Bass Mafia Money Bag - 20 x 16
from $11.95
from $11.95
$11.95
The Bass Mafia Money Bag is your ultimate solution for reliable, heavy-duty storage on the water and beyond. Engineered to withstand the toughest conditions, these bags are up to 20x stronger than ...
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Bates Fishing Hundo 100 Baitcast Reels Bates Fishing Hundo 100 Baitcast Reels - Southern Reel Outfitters
$375.00
$375.00
$375.00
The Bates Hundo 100 represents precision engineering meets practical performance. This compact baitcast reel delivers the same legendary Bates quality in a downsized package that's roughly twenty p...
Berkley PowerBait Chop Block Glide Baits - Chrome Gizzard Berkley PowerBait Chop Block Glide Baits - Shad
+2
+1
$29.99
$29.99
$29.99
The Berkley PowerBait® Chop Block is a premium soft glide bait engineered to dominate bass fishing. Its tall, broad profile mimics multiple forage species while delivering both wide, slow glides an...
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Berkley PowerBait Triple Minnow Rig Kit
$19.95
$19.95
$19.95
Master the art of multi-bait presentations with the Berkley PowerBait Triple Minnow Rig Kit. This innovative system features two upper dummy arms and a direct line-through design that eliminates ta...
Berkley Rip Fish Lipless Crankbait - Black Silver Berkley Rip Fish Lipless Crankbait - French Pearl
+4
+3
+2
+1
$11.99
$11.99
$11.99
The Berkley Rip Fish Lipless Crankbait is engineered for precision fishing, especially when targeting suspended bass with forward-facing sonar. Featuring a fast-sinking design and flat-bottom profi...
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Brazalo Strutter 2.0 Bladed Jigs - Green Pumpkin Shad with Silver Blade Brazalo Strutter 2.0 Bladed Jigs - Morning Dawn with Dawn Blade
+7
+6
+5
+4
+3
+2
$9.99
$9.99
$9.99
The Brazalo Strutter 2.0 Bladed Jig delivers the trusted performance you know with a game-changing upgrade. Its direct-connect blade strikes the head on every retrieve, generating aggressive vibrat...
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Bubba Small Shears - Red
$21.95
$21.95
$21.95
Compact yet feature-rich, the Bubba Small Shears deliver professional-grade cutting performance in a pocket-sized package. The titanium-nitride coated, micro-serrated blades slice through line and ...
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Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait - Southern Reel Outfitters
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Gizzard Magic Bucca Brand Trick Shad Swimbait - Glimmer Bone
+8
+7
+6
+5
+4
+3
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
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Buckeye Lures Piggyback Jig Head - Shad
$3.99
$3.99
$3.99
Transform your soft-plastic minnow presentations with the Buckeye Lures Piggyback Jighead, engineered specifically for forward-facing sonar success. This innovative jighead mounts atop nearly any s...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.