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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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6th Sense Bodega Creature Bait - Black and Blue 6th Sense Bodega Creature Bait - Green Pumpkin
+7
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$6.99
$6.99
$6.99
The 6th Sense Bodega Creature Bait offers dynamic action and varied textures that keep bass intrigued and biting. Its ribbed body secures your hook firmly, while large flapping appendages create en...
Berkley Rip Fish Lipless Crankbait - Black Silver Berkley Rip Fish Lipless Crankbait - French Pearl
+4
+3
+2
+1
$11.99
$11.99
$11.99
Master vertical presentations with the Berkley Rip Fish Lipless Crankbait, engineered for sonar-guided precision fishing. Its fast-sinking, flat-bottom design gives you exact control over descent a...
Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl Bill Lewis Depth Strike Sinking Twitchbaits - Chrome Black Shad
+6
+5
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+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
Bill Lewis Hammer Trap - Baton Rouge Bill Lewis Hammer Trap - Fire Craw
+4
+3
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+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis Zig-Zag Topwater Bait - Bone Bill Lewis Zig-Zag Topwater Bait - Chrome Black Back
+6
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$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black with Black Nickel Blade Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black and Yellow with Gold Blade
$10.95
$10.95
$10.95
Experience explosive strikes with Black's Custom Lures Clacking Toad Toater Buzzbait. Designed with a blade and hook spaced to prevent interference, it ensures bass attack without hesitation. Easil...
Bubba Smart Fish Scale LITE Bubba Smart Fish Scale LITE
$69.95
$69.95
The Bubba Smart Fish Scale LITE combines precision and durability to enhance your fishing experience. Featuring a 60-pound capacity with +/- 0.3% accuracy, it delivers reliable measurements every t...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Pearl Bone Bucca Brand Trick Shad Swimbaits
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$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Canyon Guide Outfitters Fleece Lined Flannel Button Up Jacket - Orange and Blue
$69.99
$69.99
$69.99
Crafted for outdoor enthusiasts who demand durability and comfort, the Canyon Guide Outfitters Fleece Lined Flannel Button Up Jacket delivers reliable warmth without the bulk. The 100% cotton shell...
Canyon Guide Outfitters Fort Dodge Quilted Jacket Canyon Guide Outfitters Fort Dodge Quilted Jacket - Blue and Cream
$69.99
$69.99
$69.99
Stay warm and comfortable on the water with the Canyon Guide Outfitters Fort Dodge Quilted Jacket. This versatile flannel button jacket features a durable 100% cotton shell that resists the element...
Sunglasses with black frame and blue accents on a white background
$249.00
$249.00
$249.00
The Costa Corbina Sunglasses combine sporty style with everyday versatility, perfect for those who value both fashion and function. Featuring durable, lightweight plastic frames crafted from eco-fr...
Daiwa Power Scope Spinning Rods Daiwa Power Scope Spinning Rods
$199.99
$199.99
$199.99
Maximize your success with live sonar and precision targeting using Daiwa Power Scope Spinning Rods. Designed for vertical jigging, micro lures, and mid-strolling, these rods feature SVF Nanoplus b...
Plaid shirt with a pattern of brown, green, and beige on a white background Plaid shirt with a visible brand logo on a white background
+2
+1
$49.00
$49.00
$49.00
Experience the rugged comfort of the Dakota Grizzly Canyon Creek Blanket Plaid Flannel Shirt. Crafted from 100% polyester brushed micro fleece, this shirt delivers exceptional warmth without the we...
Brown vest with button details on a white background
$74.00
$74.00
$74.00
Stay warm and ready for anything with the Dakota Grizzly Mountain Peak Vest. This versatile layering piece combines rugged style with practical performance, featuring a durable cotton-polyester she...
Plaid shirt with brand logo on a white background Plaid shirt with a brand logo on a white background
+2
+1
$79.00
$79.00
$79.00
The Dakota Grizzly Pinewood Flannel Shirt Jacket delivers versatile warmth without the bulk. Crafted from 100% cotton brushed flannel with ripstop lining and 80 GSM insulation, this hybrid jacket t...

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