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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Buckeye Lures Piggyback Jig Head - Shad
$7.99
$7.99
$7.99
Engineered by legendary tackle designer Tim Reneau, the Buckeye Lures Scoop Jighead transforms your soft-plastic presentations with its innovative concave head and dual lead lips. This design lifts...
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Coastal Brew FFS Dart Swimbaits - Fish Whistle Coastal Brew FFS Dart Swimbaits - Hoochie Coochie
+8
+7
+6
+5
+4
+3
$9.95
$9.95
$9.95
The Coastal Brew FFS Dart is a premium inshore shad-style bait engineered for maximum strike response. Its extra-long, whippy tail creates an erratic darting action that triggers aggressive bites w...
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Daiwa Crossfire LT Spinning Reels
$34.99
$34.99
$34.99
The Daiwa Crossfire LT Spinning Reel delivers premium performance without the premium price tag. Built with Daiwa's advanced Air drive Rotor featuring ZAION material, this reel offers lightweight c...
Daiwa Fuego Spinning Rods Daiwa Fuego Spinning Rods
$79.95
$79.95
$79.95
Discover unparalleled quality and performance at an unbeatable price with Daiwa Fuego Spinning Rods! Featuring a slim and powerful lightweight graphite construction, anodized stainless steel hoode...
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Daiwa Laguna Spinning Rods
$44.95
$44.95
$44.95
The Daiwa Laguna Spinning Rods deliver professional-grade performance without the premium price tag. Engineered for a custom hand-fitted grip, these rods offer superior comfort during extended fish...
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Daiwa Laguna Trigger Grip Casting Rods
$44.95
$44.95
Master the art of casting with the Daiwa Laguna Trigger Grip Casting Rod. Engineered for precision and comfort, this rod features a hand-fitted design that molds to your grip for extended fishing s...
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Daiwa Tatula X TW Casting Reel
$149.95
$149.95
$149.95
The Daiwa Tatula X TW Casting Reel delivers professional-grade performance at an accessible price point. Built with HYPERDRIVE Design technology, reinforced gear teeth withstand intense fishing con...
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Drake Americana Scenic T-Shirt - Graphite Heather
$29.99
$29.99
$29.99
Represent your passion for waterfowl hunting with the Drake Americana Scenic T-Shirt, featuring a striking abstract Duck Flag design from our exclusive Americana collection. Crafted from a premium ...
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Drake Flyway Sunrise Cotton T-Shirt
$29.99
$29.99
$29.99
Experience comfort and style with the Drake Flyway Sunrise Cotton T-Shirt. Made with 100% cotton and a soft washed finish, this non-pocketed tee features a Drake logo on the front and a striking Fl...
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Drake Standing Black Lab T-Shirts
$29.99
$29.99
$29.99
Experience the ultimate blend of comfort and style with the Drake Standing Black Lab T-Shirt. Crafted from a soft cotton and polyester blend, this tee features the iconic Drake logo on the front po...
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20% Off
Drake The Campfire Flannel Hoodie - Pewter Drake The Campfire Flannel Hoodie - Spellbound Plaid
+5
+4
+3
+2
+1
from $71.99
from $71.99
$89.99
The Drake Men’s Campfire Flannel Hoodie offers warmth and style with its soft cotton-recycled polyester blend and quilted insulation. Designed with an adjustable hood, snap button closure, and cust...
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Drake Waterfowl Ol Tom Big Struts T-Shirt - Graphite Heather
$29.95
$29.95
$29.95
Display your passion for the hunt with the Drake Waterfowl Ol Tom Big Struts T-Shirt. Crafted from a premium 60% cotton and 40% polyester blend, this tee delivers exceptional softness and breathabi...
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Drake Waterfowl Performance Print Polo Shirt - Desert Sage
$49.95
$49.95
$49.95
The Drake Waterfowl Performance Print Polo combines classic style with cutting-edge functionality. Featuring a distinctive Duck, Dog print and timeless silhouette, this polo showcases faux mother-o...
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Duckett Baits Sway Head Jig Heads - Natural
$7.99
$7.99
$7.99
The Duckett Baits Sway Head Jighead transforms your soft plastic presentations with its innovative articulated flat bottom design and high center of gravity line tie, delivering automatic rolling a...
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Duckett Baits Sway Minnow - Southern Reel Outfitters Duckett Baits Sway Minnow - Pearl White
+6
+5
+4
+3
+2
+1
$7.99
$7.99
$7.99
Engineered with MLF pro Jacob Wall, the Duckett Baits Sway Minnow delivers mesmerizing rocking and swaying motion that keeps bass engaged and in striking position. The straight pin tail creates eff...
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0% Off
Duckett Baits Wall Hanger Glide Baits Duckett Baits Wall Hanger Glide Baits
+4
+3
+2
+1
$49.95
$49.95
$49.99
Designed and endorsed by pro angler Jacob Wall, these 7" glide baits perfectly mimic shad and herring to attract trophy bass. The neutrally buoyant, lightly weighted construction delivers a slow si...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.