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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Airhead Pool Float Pump 2
$44.95
$44.95
$44.95
The Airhead Pool Float Pump 2 delivers powerful, reliable inflation for all your poolside inflatables. This 120-volt AC pump handles towables, pool floats, air mattresses, and more with impressive ...
Airhead Super Mable - Orange
$389.95
$389.95
$389.95
Airhead Super Mable is a 3-person towable tube that delivers classic design with enhanced features for maximum fun on the water. Riders enjoy a supportive backrest, foam seating pads, and 16 foam-f...
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Airhead Super Slice Tube - Blue/Gray/White/Black
$219.95
$219.95
$219.95
The Airhead Super Slice is a premium 3-person towable tube engineered for serious water sports enthusiasts. Its signature tapered gusset design slopes from back to front, delivering superior towing...
Airhead Super Strength Tube Tow Rope with 6000 lb break strength for up to 6 riders - Yellow and Black
$34.95
$34.95
$34.95
The Airhead Super Strength Tube Tow Rope is built for serious tubing adventures, delivering the strength, durability, and reliability needed to tow large inflatable tubes with confidence. Engineere...
Ardent Smarter Cull Tags
$59.99
$59.99
$59.99
Making culling safer and easier, the Ardent Smarter Cull helps anglers protect the health of fish and eliminate the hassles of culling during tournament situations. The puncture-free Smart Clip des...
Bass Assassin AI Shad Swimbaits
+8
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$10.95
$10.95
$10.95
Designed to be your 'go-to' minnow bait for popular tournament bass fishing tactics, the Bass Assassin AI Shad shines when rigged on a jighead or hover rig to target suspended fish with forward-fac...
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Bass Assassin FFS Shad Swimbaits - Albino Shad
+5
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$5.99
$5.99
$5.99
The Bass Assassin FFS Shad is engineered for forward-facing sonar success, featuring a lifelike baitfish profile that triggers aggressive strikes from pressured bass. Its long, straight tail darts ...
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Bass Mafia Loaded Daingerous Swimbait - Albino
+4
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$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
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Bass Mafia Money Bag - 16 x 13
from $11.95
from $11.95
$11.95
The Bass Mafia Money Bag is your ultimate solution for reliable, heavy-duty storage on the water and beyond. Engineered to withstand the toughest conditions, these bags are up to 20x stronger than ...
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Berkley Bullet Pop Popper - Bone
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$10.95
$10.95
Combining versatility and proven popper performance into one, the Berkley Bullet Pop Popper is crafted to deliver exciting top water action that is easy to use and trigger lots of bites. The Berkle...
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Berkley PowerBait Chop Block Glide Baits - Burnt Bone
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from $19.99
from $19.99
$19.99
The Berkley PowerBait® Chop Block is a premium soft glide bait engineered to dominate bass fishing. Its tall, broad profile mimics multiple forage species while delivering both wide, slow glides an...
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Berkley PowerBait MaxScent Crud Craw soft plastic crawfish bait for bass fishing - Black Blue Fleck
+3
+2
+1
$9.99
$9.99
$9.99
The Berkley PowerBait MaxScent Crud Craw is a highly versatile soft plastic crawfish bait designed to help anglers catch more bass in a wide range of conditions. Infused with Berkley's exclusive Ma...
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Berkley PowerBait Power Worms - Watermelon
$6.99
$6.99
$6.99
Catch more fish with Berkley PowerBait Power Worms, a proven soft plastic bait designed to deliver lifelike action and irresistible attraction. Featuring a distinctive ribbon tail, these worms crea...
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Berkley PowerBait Triple Minnow Rig Kit
$19.95
$19.95
$19.95
Master the art of multi-bait presentations with the Berkley PowerBait Triple Minnow Rig Kit. This innovative system features two upper dummy arms and a direct line-through design that eliminates ta...
Berkley Rip Fish Lipless Crankbait - Black Silver
+4
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$11.99
$11.99
$11.99
The Berkley Rip Fish Lipless Crankbait is engineered for precision fishing, especially when targeting suspended bass with forward-facing sonar. Featuring a fast-sinking design and flat-bottom profi...
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Big Bite Baits Drew Gill Nekorama Worms - Matte Black and Blue
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+1
$5.95
$5.95
$5.95
Designed in collaboration with MLF pro angler Drew Gill, the Big Bite Baits Drew Gill Nekorama Worm delivers tournament-proven performance for serious bass anglers. This soft-plastic worm features ...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.