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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Plaid shirt with a brand label on a white background Dakota Grizzly Rustic Trail Brushed Flannel Shirt
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$49.00
$49.00
$49.00
The Dakota Grizzly Rustic Trail Brushed Flannel delivers rugged warmth and timeless style for any adventure. Built from 100% cotton brushed flannel, this durable shirt layers effortlessly or stands...
Brown jacket with button details on a white background
$99.00
$99.00
$99.00
The Dakota Grizzly Trailblazer Jacket combines rugged durability with versatile style for hunters, anglers, and outdoor enthusiasts. Built from a premium 63% cotton, 37% polyester ultra suede shell...
Drake Hardline Uninsulated Breathable Wader with 800g Thinsulate boots – waterproof hunting and fishing wader front view
$329.99
$329.99
$329.99
Experience unbeatable value and top-tier performance with the Drake Hardline Uninsulated Breathable Wader. Built from 100% waterproof, windproof, and breathable 3-layer fabric treated with a durabl...
Pair of brown and black rubber boots with brand logo on a white background
$169.99
$169.99
$169.99
The Drake 16" Hybrid Mudder 3.0 Boots combine rugged construction with thoughtful design for serious outdoor performance. Rubber with 6mm neoprene backing delivers exceptional durability against ha...
Camouflage jacket with a brown base on a white background Camouflage pullover with a quarter-zip design on a white background
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$79.99
$79.99
$79.99
Stay dry and comfortable in any condition with the Drake MST Quarter Zip Refuge Eqwader. Built with 100% waterproof, windproof, and breathable Refuge HS™ fabric enhanced by HyperShield™ 2.0 technol...
“Front view of Drake Stretch Canvas Pants with rugged 5-pocket design” - Timber Wolf Khaki
$89.99
$89.99
$89.99
The Drake Stretch Canvas Pants deliver the perfect balance of rugged durability and everyday comfort. Built from stretch canvas fabric, these pants move with you for effortless flexibility and shap...
Drake The Campfire Flannel Hoodie - Pewter Drake The Campfire Flannel Hoodie - Spellbound Plaid
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$89.99
$89.99
$89.99
The Drake Men’s Campfire Flannel Hoodie offers warmth and style with its soft cotton-recycled polyester blend and quilted insulation. Designed with an adjustable hood, snap button closure, and cust...
Drake Waterfowl “What The Duck” graphic hoodie in cotton blend, front logo and bold back design.
$64.99
$64.99
$64.99
Stay warm, comfortable, and full of personality with the Drake Waterfowl “What The Duck” Graphic Hoodie. Crafted from a soft yet durable 60% cotton / 40% polyester blend, this hoodie delivers lasti...
Drake Waterfowl Back Cap Mallard Graphic Hoodie - Island Fossil Light Heather
$64.99
$64.99
$64.99
Stay warm and stylish in the Drake Waterfowl Back Cap Mallard Graphic Hoodie, built for comfort, durability, and outdoor flair. Made from a soft 60% cotton / 40% polyester blend, it delivers cozy w...
Drake Waterfowl Back Cap Mallard Long Sleeve Hoodie - Deep Depths Dark Heather
$39.99
$39.99
$39.99
Experience unmatched comfort with the Drake Waterfowl Back Cap Mallard Long Sleeve Hoodie. Crafted from a soft 60% cotton and 40% polyester blend, this hoodie offers a cozy feel that lasts all day....
Beige button-up shirt with two front pockets on a white background Orange button-up shirt on a white background
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$79.99
$79.99
$79.99
Experience the perfect blend of rugged style and everyday comfort with the Drake Waterfowl Cinco Ranch Western Shirt. Each garment-washed piece features a unique acid wash finish that looks authent...
Drake Circle Mallard long sleeve hoodie T-shirt with front logo and classic mallard graphic on back.
$39.99
$39.99
$39.99
Blend casual comfort with signature Drake style in the Drake Waterfowl Circle Mallard Long Sleeve Graphic Hoodie T-Shirt. Made from a soft 60% cotton / 40% polyester blend, this hoodie tee delivers...
25% Off
Green t-shirt with a duck graphic and 'Drake Waterfowl' logo on the back.
$22.49
$22.49
$29.99
Experience the perfect blend of comfort and style with the Drake Waterfowl Circle Mallard T-Shirt. Crafted from a premium 60% cotton and 40% polyester mix, this tee delivers exceptional softness th...
Drake Waterfowl Delta Fleece-Lined Quilted Jacket - Charcoal Drake Waterfowl Delta Fleece-Lined Quilted Jacket - Tobacco
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$99.99
$99.99
$99.99
The Drake Waterfowl Delta Fleece-Lined Quilted Jacket combines timeless style with advanced insulation technology. Its quilted exterior offers a distinctive look, while the soft micro-fleece lining...
40% Off Sold Out
Drake Waterfowl Duck Foot Key Chain
$8.99
$8.99
$14.99
Carry the spirit of the hunt with you every day. Crafted from a realistic plastic duck foot accented with durable metal banding, this keychain is designed for hunters and outdoor enthusiasts who li...
Sold Out
Drake Waterfowl LST Hardline 3-in-1 Jacket - Bottomland
$219.99
$219.99
$219.99
The Drake Waterfowl LST Hardline 3-in-1 Jacket offers unmatched versatility and all-weather protection for serious hunters and outdoor enthusiasts. The rugged waterproof, windproof, and breathable ...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.