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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Buckeye Lures Shocker Light Wire Swimbait Jig Head - Unpainted Buckeye Lures Shocker Light Wire Swimbait Jig Head
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$5.99
$5.99
$5.99
Unlock the full potential of soft plastic baits with Buckeye Lures Shocker Light Wire Swimbait Head. Featuring a premium Mustad UltraPoint hook for solid hooksets, and a double-locking bait keeper ...
Sunglasses with black frame and blue accents on a white background
$249.00
$249.00
$249.00
The Costa Corbina Sunglasses combine sporty style with everyday versatility, perfect for those who value both fashion and function. Featuring durable, lightweight plastic frames crafted from eco-fr...
Daiwa Power Scope Spinning Rods Daiwa Power Scope Spinning Rods
$199.99
$199.99
$199.99
Maximize your success with live sonar and precision targeting using Daiwa Power Scope Spinning Rods. Designed for vertical jigging, micro lures, and mid-strolling, these rods feature SVF Nanoplus b...
Drake Hardline Uninsulated Breathable Wader with 800g Thinsulate boots – waterproof hunting and fishing wader front view
$329.99
$329.99
$329.99
Experience unbeatable value and top-tier performance with the Drake Hardline Uninsulated Breathable Wader. Built from 100% waterproof, windproof, and breathable 3-layer fabric treated with a durabl...
“Front view of Drake Stretch Canvas Pants with rugged 5-pocket design” - Timber Wolf Khaki
$89.99
$89.99
$89.99
The Drake Stretch Canvas Pants deliver the perfect balance of rugged durability and everyday comfort. Built from stretch canvas fabric, these pants move with you for effortless flexibility and shap...
Drake The Campfire Flannel Hoodie - Pewter Drake The Campfire Flannel Hoodie - Spellbound Plaid
+4
+3
+2
+1
$89.99
$89.99
$89.99
The Drake Men’s Campfire Flannel Hoodie offers warmth and style with its soft cotton-recycled polyester blend and quilted insulation. Designed with an adjustable hood, snap button closure, and cust...
Drake Waterfowl “What The Duck” graphic hoodie in cotton blend, front logo and bold back design.
$64.99
$64.99
$64.99
Stay warm, comfortable, and full of personality with the Drake Waterfowl “What The Duck” Graphic Hoodie. Crafted from a soft yet durable 60% cotton / 40% polyester blend, this hoodie delivers lasti...
Drake Waterfowl Back Cap Mallard Graphic Hoodie - Island Fossil Light Heather
$64.99
$64.99
$64.99
Stay warm and stylish in the Drake Waterfowl Back Cap Mallard Graphic Hoodie, built for comfort, durability, and outdoor flair. Made from a soft 60% cotton / 40% polyester blend, it delivers cozy w...
Drake Waterfowl Back Cap Mallard Long Sleeve Hoodie - Deep Depths Dark Heather
$39.99
$39.99
$39.99
Experience unmatched comfort with the Drake Waterfowl Back Cap Mallard Long Sleeve Hoodie. Crafted from a soft 60% cotton and 40% polyester blend, this hoodie offers a cozy feel that lasts all day....
Drake Circle Mallard long sleeve hoodie T-shirt with front logo and classic mallard graphic on back.
$39.99
$39.99
$39.99
Blend casual comfort with signature Drake style in the Drake Waterfowl Circle Mallard Long Sleeve Graphic Hoodie T-Shirt. Made from a soft 60% cotton / 40% polyester blend, this hoodie tee delivers...
Drake Waterfowl Delta Fleece-Lined Quilted Jacket - Charcoal Drake Waterfowl Delta Fleece-Lined Quilted Jacket - Tobacco
+2
+1
$99.99
$99.99
$99.99
The Drake Waterfowl Delta Fleece-Lined Quilted Jacket combines timeless style with advanced insulation technology. Its quilted exterior offers a distinctive look, while the soft micro-fleece lining...
40% Off
Drake Waterfowl Duck Foot Key Chain
$8.99
$8.99
$14.99
Carry the spirit of the hunt with you every day. Crafted from a realistic plastic duck foot accented with durable metal banding, this keychain is designed for hunters and outdoor enthusiasts who li...
Drake Waterfowl LST Hardline 3-in-1 Jacket - Bottomland
$219.99
$219.99
$219.99
The Drake Waterfowl LST Hardline 3-in-1 Jacket offers unmatched versatility and all-weather protection for serious hunters and outdoor enthusiasts. The rugged waterproof, windproof, and breathable ...
Drake Waterfowl LST Silencer fleece-lined hoodie with double-lined hood and kangaroo pocket.
$99.99
$99.99
Built for warmth, comfort, and performance, the Drake Waterfowl LST Silencer Fleece-Lined Hoodie is a cold-weather essential for hunters and outdoor enthusiasts. The soft, combed fleece interior pr...
Drake Waterfowl MST Command XT Eqwader Half Zip Jacket Drake Waterfowl MST Command XT Eqwader Half Zip Jacket - Habitat
+2
+1
$99.99
$99.99
$99.99
The Drake Waterfowl MST Command XT Eqwader Half Zip Jacket offers exceptional protection against harsh weather with its durable 3-layer waterproof, windproof, and breathable polyester construction....
Drake Waterfowl Old School Original Long Sleeve T-Shirt - Kalamata Olive
$34.99
$34.99
$34.99
Experience comfort and style with the Drake Waterfowl Old School Original Long Sleeve T-Shirt. Crafted from a soft 60% cotton and 40% polyester blend, this tee offers lasting softness and breathabi...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.