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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Coastal Brew FFS Dart Swimbaits - Fish Whistle
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$9.95
$9.95
The Coastal Brew FFS Dart is a premium inshore shad-style bait engineered for maximum strike response. Its extra-long, whippy tail creates an erratic darting action that triggers aggressive bites w...
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Sunglasses with black frame and blue accents on a white background
$249.00
$249.00
$249.00
The Costa Corbina Sunglasses combine sporty style with everyday versatility, perfect for those who value both fashion and function. Featuring durable, lightweight plastic frames crafted from eco-fr...
Cyclone 10 Watt LED Spotlight – Rechargeable - Black
$39.95
$39.95
$39.95
The Cyclops 10 Watt LED Spotlight delivers professional-grade illumination wherever your fishing adventures take you. With dual recharge options—AC/DC charger or 12V car adapter—you'll never be cau...
Cyclops Waterproof 2000 Lumen LED Spotlight - Gray
$99.95
$99.95
$99.95
Master any fishing situation with the Cyclops Waterproof 2000 Lumen LED Spotlight, engineered with intelligent features that serious anglers appreciate. Switch between High, Low, and S.O.S. flashin...
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Cyclone Waterproof Spotlight 600 Lumens - Mossy Oak Bottomland
$39.95
$39.95
$39.95
The Cyclops Waterproof Spotlight delivers serious illumination when you need it most. With 600 lumens on high and 300 lumens on low, this rugged light cuts through darkness up to 500 meters, making...
Daiwa Crossfire LT Spinning Reels
$34.99
$34.99
$34.99
The Daiwa Crossfire LT Spinning Reel delivers premium performance without the premium price tag. Built with Daiwa's advanced Air drive Rotor featuring ZAION material, this reel offers lightweight c...
Daiwa Fuego Spinning Rods
$79.95
$79.95
$79.95
Discover unparalleled quality and performance at an unbeatable price with Daiwa Fuego Spinning Rods! Featuring a slim and powerful lightweight graphite construction, anodized stainless steel hoode...
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Daiwa Power Scope Spinning Rods
$199.99
$199.99
$199.99
Maximize your success with live sonar and precision targeting using Daiwa Power Scope Spinning Rods. Designed for vertical jigging, micro lures, and mid-strolling, these rods feature SVF Nanoplus b...
Daiwa Tatula X TW Casting Reel
$149.95
$149.95
$149.95
The Daiwa Tatula X TW Casting Reel delivers professional-grade performance at an accessible price point. Built with HYPERDRIVE Design technology, reinforced gear teeth withstand intense fishing con...
40% Off
Plaid shirt with a pattern of brown, green, and beige on a white background
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$29.40
$29.40
$49.00
Experience the rugged comfort of the Dakota Grizzly Canyon Creek Blanket Plaid Flannel Shirt. Crafted from 100% polyester brushed micro fleece, this shirt delivers exceptional warmth without the we...
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40% Off
Brown vest with button details on a white background
$44.40
$44.40
$74.00
Stay warm and ready for anything with the Dakota Grizzly Mountain Peak Vest. This versatile layering piece combines rugged style with practical performance, featuring a durable cotton-polyester she...
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40% Off
Plaid shirt with brand logo on a white background
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$47.40
$47.40
$79.00
The Dakota Grizzly Pinewood Flannel Shirt Jacket delivers versatile warmth without the bulk. Crafted from 100% cotton brushed flannel with ripstop lining and 80 GSM insulation, this hybrid jacket t...
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40% Off
Plaid shirt with a brand label on a white background
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$29.40
$29.40
$49.00
The Dakota Grizzly Rustic Trail Brushed Flannel delivers rugged warmth and timeless style for any adventure. Built from 100% cotton brushed flannel, this durable shirt layers effortlessly or stands...
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40% Off Sold Out
Brown jacket with button details on a white background
$59.40
$59.40
$99.00
The Dakota Grizzly Trailblazer Jacket combines rugged durability with versatile style for hunters, anglers, and outdoor enthusiasts. Built from a premium 63% cotton, 37% polyester ultra suede shell...
Drake Americana Scenic T-Shirt - Graphite Heather
$29.99
$29.99
$29.99
Represent your passion for waterfowl hunting with the Drake Americana Scenic T-Shirt, featuring a striking abstract Duck Flag design from our exclusive Americana collection. Crafted from a premium ...
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20% Off
Drake Hardline Uninsulated Breathable Wader with 800g Thinsulate boots – waterproof hunting and fishing wader front view
$263.99
$263.99
$329.99
Experience unbeatable value and top-tier performance with the Drake Hardline Uninsulated Breathable Wader. Built from 100% waterproof, windproof, and breathable 3-layer fabric treated with a durabl...
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Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.