Soft Baits
6th Sense Divine Swimbaits
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$4.99
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Catch more with 6th Sense Divine Swimbaits, designed with an ultra-thin paddle tail that creates irresistible action and irresistible durability. You won't find a stronger baitfish body shape that ...
6th Sense Juggle Minnow
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$4.99
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$4.99
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The 6th Sense Juggle Minnow is the ultimate multi-purpose soft plastic trailer for all your fishing needs. Its 3D ridgelines and bulbous tail provide a realistic baitfish action, making it a perfec...
6th Sense Panorama Swimbaits
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from $7.99
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The 6th Sense Panorama is the most realistic and universal soft plastic available, designed to imitate any forage size and color. The highly flexible plastic allows it to move with lifelike motion,...
6th Sense Vega Frogs
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$9.99
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$9.99
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Introducing the 6th Sense Vega Frogs, an innovative design engineered to take your fishing experience to the next level. Its unique leak-resistant belly plug allows you to spend less time squeezing...
Berkley Pit Boss Pro Design Skeet Reese
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$5.99
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Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
Berkley Power Bait Power Worms
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley PowerBait Cull Shad Swimbaits
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$11.99
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$11.99
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Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
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Berkley Powerbait Gilly Swimbaits
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$6.99
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$6.99
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$8.99
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Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Berkley Powerbait Maxscent Flat Worms
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$7.99
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$7.99
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A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a taste. Crafted with a flat bottom and a th...
Berkley Powerbait Maxscent Hit Worm
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$6.99
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$6.99
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Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Berkley Powerbait Maxscent Lil' General Worms
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$7.99
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$7.99
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A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
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Berkley Powerbait Maxscent Meaty Chunk Trailers
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$6.99
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$6.99
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Reinforced with Powerbait’s Maxscent flavoring, the Berkley Powerbait Maxscent Meaty Chunk Trailer delivers a reinforced scenting that will pair perfectly with your favorite jig. Designed with a cl...
Berkley PowerBait Nessie Swimbaits
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from $7.99
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Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley Powerbait Power Stinger Swimbaits
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$8.99
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$8.99
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Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley PowerBait Power Switch Swimbaits
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$7.99
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$7.99
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Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
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Berkley Powerbait The General Maxscent Worms
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$4.99
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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Berkley Powerbait The General Worms
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$5.99
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Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Big Bite Bait Fat Grubs
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from $1.59
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from $1.59
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The Fat Grub is a popular bait for many species, so we downsized it and developed new colors with crappie and panfish in mind. Our favorite way to fish this is to cast it out and slowly retrieve, b...
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Big Bite Baits B5 Line Thru Swimbait
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$5.99
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$5.99
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Delivering a highly realistic presentation and an increased hook-up ratio, the Big Bite Baits B5 Line Thru Swimbait is a must-have for swimbait aficionados. Molded with a lifelike body and a Large ...
Big Bite Baits Battle Bug
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$4.29
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$4.29
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Mike McClelland’s first signature shape with Big Bite. Mike wanted a craw shape with a subtle swimming action and long antennas to give a Larger profile. It performs great when fished on a Texas r...
Big Bite Baits BFE Creature Baits
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$3.99
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$3.99
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$0.00
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Developed in collaboration between Bassmaster Open Pro Bradley Hallman and Bass Talk Live Co-Host Matt Pangrac, the conception of the Big Bite Baits BFE (Best Flipper Ever) Creature Bait was docume...
Big Bite Baits Cane Thumper Swimbaits
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$4.29
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$4.29
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The Cane Thumper is now available in a 3.5" and 4" size with the same great profile and action as the 5" size. The Cane Thumper has Large ribs on the bottom with hook pockets on the top, bottom, a...
Big Bite Baits Curly Tail Crappie Minnows
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$1.69
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$1.69
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The Crappie Minnr is a versatile crappie lure with several different tail options so you’ll have every scenario coveRed. Are they being finicky? Try the regular Crappie Minnr to trick them into bit...
Big Bite Baits Fighting Frogs
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Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...
Big Bite Baits Fighting Frogs - 25 pk
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$6.99
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The Big Bite Baits Fighting Frog is a revolutionary, 25-pack bait designed to be used for flipping, pitching, Carolina rigging, and as a jig trailer. Its unique design features hook pockets and gro...
Big Bite Baits Kamikaze Craws
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$4.49
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$4.49
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Meet your new go-to for catching big fish: the Big Bite Baits Kamikaze Craw. With its uniquely molded arms, ribbed body, and durable solid core, this craw-style bait creates an aggressive swimming ...
Big Bite Baits Kamikaze Swimon Swimbaits
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$4.49
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$4.49
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The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
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Big Bite Baits Pro Swimmer Swimbaits
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Experience unparalleled versatility and lethal effectiveness with the Big Bite Baits Pro Swimmer Swimbaits. Designed for a wide range of techniques, this swimbait showcases a molded ridged body tha...
Big Bite Baits Squirrel Tail Worms
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from $3.29
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Big Bite Baits Squirrel Tail Worm - Designed by Bass pro Jeff Kriet because he wanted a worm that had a tail that stands up, the tail is made to float. The floating tail has a subtle, tantalizing q...
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Big Bite Baits Swimming Craws
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from $2.47
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The Swimming Craw is a jig trailer that has a very erratic action. This bait comes in 16 great colors that will match your favorite jig perfectly
Big Bite Baits Swimming Mama
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$4.49
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This bait has the same profile as our popular YoMama, but features a twin tail. The twin tail adds a nice swimming action to attract fish from a distance. It performs great on a swing head or when...
Big Bite Baits Tour Flipper Tubes
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$4.69
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Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Craf...
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