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Man on a wakeboard riding a wave

Water Toys & Floats – Lake Day Fun Starts Here

Make every lake day or pool party unforgettable with our Water Toys & Floats collection. Packed with towables, inflatable loungers, this collection is built for summer fun with family and friends. Whether you're tubing behind a boat or relaxing with a drink in hand, we've got the gear to keep your crew smiling all season long.

Top Water Toys & Float Styles

  • Towable tubes for 1–4 riders
  • Floating loungers and inflatable chairs
  • Kid-friendly water play inflatables

Brands Built for Fun

Southern Reel carries trusted names like SportsStuff, Airhead, and WOW Watersports — built for durability, excitement, and comfort. Whether you're chasing thrills or chill vibes, our water gear is up to the task.

☀️ Start your summer off right — browse below and bring the fun to the water.

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Airhead Sun Comfort Cool Suede Pool Mattress - Raspberry Airhead Sun Comfort Cool Suede Pool Mattress - Sapphire
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$39.95
$39.95
Relax in total comfort with the Airhead Sun Comfort Cool Suede Pool Mattress!Made from ultra-soft, durable Cool Suede material, this pool float stays cooler to the touch and resists sticking to you...
$299.95
$299.95
Ride the waves in Razorback style with the Arkansas “The Captain” Towable Tube.Officially licensed by the University of Arkansas, this bold 2-person towable tube lets you rep your team while enjoyi...
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$329.95
$329.95
Go Hog Wild on the water with the Arkansas “The Coach” Towable Tube — the ultimate ride for Razorback fans.This officially licensed University of Arkansas towable is designed for up to three riders...
Big Mouth Ginormous Gorilla inflatable sprinkler – giant 6-foot tall backyard water toy for summer fun Big Mouth Ginormous Gorilla inflatable sprinkler – giant 6-foot tall backyard water toy for summer fun
$69.99
$69.99
Turn your backyard into a splash zone with the Big Mouth Ginormous Gorilla Sprinkler!Standing tall and built for BIG fun, this oversized inflatable gorilla shoots refreshing water to keep kids (and...
Hyperlite Broadcast Wakesurf Board
$439.99
$439.99
$439.99
Ride with confidence and control on the Hyperlite Broadcast Wakesurf Board, designed specifically for beginner and intermediate riders. Its unique shape helps keep you in the sweet spot of the wave...
Hyperlite Gromcast Wakesurf Board - Multi Colored
$349.99
$349.99
$349.99
Make waves with the Hyperlite Gromcast Wakesurf Board, the perfect board to introduce young riders to the thrill of wake surfing. Designed with kids in mind, this board features a wide, stable prof...
Hyperlite Shuttle with Booster Wake Foil Package – complete wake foil setup with durable Shuttle board and Booster 1300 foil for smooth, stable riding
$1,599.99
$1,599.99
$1,599.99
Experience the future of water sports with the Hyperlite Shuttle with Booster Wake Foil Package!Designed for easy lift, smooth riding, and endless fun, this setup is perfect for beginners looking t...
Onyx Foam Wakeboard – lightweight, durable wakeboard designed for beginner and intermediate riders
$299.95
$299.95
$299.95
Catch the perfect ride with Onyx Foam Wakeboards!Built for durability and fun, these wakeboards feature a lightweight foam core that makes learning easier and riding smoother — ideal for beginners ...
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Swimline Face 2 Face Lounger – two-person inflatable pool float with headrests and drink holders for relaxing on the water
$34.99
$34.99
Relax and socialize on the water with the Swimline Face 2 Face Lounger!Designed for two, this comfortable pool float features a clever face-to-face design so you can chat, laugh, and enjoy the sun ...
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Hyperlite Murray Wakeboard – Shaun Murray pro model with 3-stage rocker, molded landing features, and performance construction for advanced wakeboarding
$599.99
$599.99
$599.99
Push your riding to new levels with the Hyperlite Murray Wakeboard — a pro-level board designed by legendary rider Shaun Murray.Built for smooth takeoffs, soft landings, and explosive pop, this boa...
Hyperlite State Wakeboard – beginner and intermediate-friendly wakeboard with asymmetrical design, molded fins, and 3-stage rocker for skill progression
$449.99
$449.99
$449.99
Take your skills to the next level with the Hyperlite State Wakeboard.Designed specifically to help riders progress faster, this board’s unique shape and construction make edging, jumping, and carv...
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Sports Stuff 6K Six Person Tow Rope
$29.95
$29.95
Experience the ultimate tubing adventure with the Kwik Tek 57 1542 Sportsstuff Tow Rope! Designed for maximum safety and speed, this 6-person rope boasts a 6,100 pound break strength. Its 60-foot l...
Hyperlite Pro 25 Foot Surf Rope Hyperlite Pro 25 Foot Surf Rope
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$99.99
$99.99
$99.99
Introducing the Hyperlite Pro 25' Surf Rope in Multi! Designed for passionate wake surfers, this rope offers easy customization, comfortable handling, and protection for your boat and board. With a...
Hyperlite 25 Foot Surf Rope Hyperlite 25 Foot Surf Rope
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$69.99
$69.99
$69.99
Get ready to conquer the waves with the Hyperlite 25 Foot Surf Rope! The 10" handle and 1.2" diameter provide an effortless grip for comfortable surfing. With four foam floats spaced every 2 feet, ...
Seachoice Water Ski Rope - EVA Radius Handle
$24.95
$24.95
$24.95
Experience the thrill of water skiing with Seachoice Water Ski Rope! This 75' rope features a UV-protected, 16-strand design with a tensile strength of 1600 pounds. The EVA radius handle provides c...
Seachoice Water Tube Tow Rope - 2 Riders
from $18.95
from $18.95
$18.95
Experience endless fun on the water with the Seachoice Water Tube Tow Rope - designed for up to two riders with a 340 lb maximum load. Its 16-strand hollow-braid polypropylene construction ensures ...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.