About Us

Southern Reel was founded on the lakes and rivers of Arkansas, with fishermen who have been testing, reeling and repairing the very best gear for decades. We offer top-of-the-line fishing tackle and outdoor clothing, current news from the fishing circuits, and local insight to make every cast count. This is our life – and our lifestyle. Southern Reel.

Mon - Fri:  10:00 am - 6:00 pm
Sat:  10:00 am - 5:00 pm