About Us

Southern Reel was founded on the lakes and rivers of Arkansas, with fishermen who have been testing, reeling and repairing the very best gear for decades. We offer top-of-the-line fishing tackle and outdoor clothing, current news from the fishing circuits, and local insight to make every cast count. This is our life – and our lifestyle. Southern Reel.

Mon - Fri:  9:00 am - 6:00 pm
Sat:  9:00 am - 5:00 pm
Sunday: CLOSED
Mon - Fri:  8:00 am - 5:00 pm
Saturday - Sunday: CLOSED

Based on 289 reviews
Bad customer service

I emailed the southern reel about my strike King sunglasses arriving scratched due to the terrible packing job. That was 2 weeks ago and I still have not received an email back about what southern real is going to do about the situation. Strike King fishing sunglasses or top notch with great polarization just do not buy them from the southern reel.

Great bobber!!

One of my favorite bobbers in my arsenal!! It is high vis plus even for a small profile the 1.5 and 2 inch has a very good casting distance!

3 pin break not six pin

Read the parts diagram it's 3 breaks not 6 junk for the price id spen 140 on a c3 and big game

CC spoon

The current manufactured. CC spoon is not even close to being as good a lure a the original. The original CC Spoon was a great bass catcher with much better action in the water.

Great job

Process went very smooth.


Found some crank baits I couldn't find locally and everything was in perfect shape when I received it so I'm very happy overall and it wasn't a bad price for the items so thank you and I will be ordering from you again.

Gave me wrong thing

Smart buy

You can spend all you want nowadays on glide baits, but if you want a slow sinking glide bait that can be worked like a fluke on steroids or the traditional swimming action don’t look any farther. I hope they come up with some more colors, oh and the hooks there hay hooks . I’ve tried at least 5 different brands in the last couple months , so let me save you some money buy the S waver 168 and forget about the rest

It truly is the perfect crank-bait rod of all time.

I’ve been bass fishing my entire life. 43 years. I’ve never used a crankbait rod this good. It’s beyond good. It’s the very best cranker out there. And only $89! I’d take it over any Shimano or GLoomis or st croixe every day! Paired with a Bb1 pro, cranking is so easy and far casting. I’m throwing 6xd’s and Zara spooks over 115 yards. And it also has a great amount of power over strong fish.

I’m rather impressed This product. It plain works

Worden's Original Rooster Tails

Kalin's Grubs

Fast shipping,packaged very well and good buy 👍

Light & Fast

I'm typically a run and gun type turkey hunter so anything that helps me organize my gear whithout compromising quality and comfort is a welcome addition. This quarter zip tech shirt keeps me cool, concealed and organized during my pursuit of ol' Mr Tom.

Quick delivery! Been looking for this color for quite some time. Can't wait to get on the water! Thanks

Big bite fat grubs

Great bait! hard to find 100 pack in stock

Excellent reel for the price...shimano spinning reels all the way!!

Big Bite Bait Fat Grubs

Good sound

good buzz bait but need a smaller sizes like 1/4 0z or 3/8 oz

They Still Had Stock

Southern Reel Outfitters has stock when no one else did. The tatula drags are very smooth and the reels very durable. Best value for the dollar, I Zbought two.


Got introduced about 8 months ago. On our sixth jar now!

Challenger Deck Boots

My husband loves the boots, it’s his 2nd pair….. but I ordered the boots in the color Cinder but received the boots in the color Slate (with no notification they were switching the color)

Swim jig

On of the best, comes thru grass with ease

Vintage yeti