About Us

Southern Reel was founded on the lakes and rivers of Arkansas, with fishermen who have been testing, reeling and repairing the very best gear for decades. We offer top-of-the-line fishing tackle and outdoor clothing, current news from the fishing circuits, and local insight to make every cast count. This is our life – and our lifestyle. Southern Reel.

Mon - Fri:  10:00 am - 6:00 pm
Sat:  10:00 am - 5:00 pm

Based on 258 reviews
Great product and service!

The fit and function of the Gambler jacket is top notch. Great customer service too

Yamamoto Swim Senko
Andy Jacobs

used them before


Luv u guys

Haven’t used the item yet

Zoom Lizards
Todd P.
Zoom Lizards

Hard to find color, but this place had them. Good price and quick ship!

Big Bite Bait Fat Grubs

Awesome Belt !

Just may be the best one ever. Whether it’s an everyday belt, dress belt, and my hunting & fishing belt. I purchased two.
Zoey @ Southern Reel was great!

Fit is great - great customer service by SRO as well.

Badass product!!!

All AFTCO items are great.
Great service from Southern Reel too.


Quick service

They had some lures that were not easy to find at other retailers. I received my order quickly.

Your service great; pants disappoint

Only warm down to about 35. And cheaply made.

lost reel

i have a arbu garcia fishing reel special addition. and would like to know if it would have a value on a collectors market. thank you. guy.

Z-Man Shaky Headz
William Hadley
Z - man shakey headz jig

Z-Man shaky headzs are the best I have ever used .

a little black dots in rod

i purchased about $300 fish rod ,which is no any plastic bag packed,just naked body , the rod tip is protected well ,but only in tip, the most body of rod is naked in the paper tube.

Great rods and service

I’ve been using these rods for two years now and I can’t say enough good things about them! I was weary from some of the complaints about breaking, but I’ve caught a couple of six pounders and had no problems with pretty aggressive hooksets. They are unbelievably light, they weigh so little and paired with my lews reels, i can easily fish all day with no fatigue. Shipping from SRO was quick. Keep it up Duckett and SRO, good stuff!

White River Zig Jigs
David Ackerman
Zig Jigs

Look good. Haven’t used yet as minus 30 degrees too cold for me to fish. Time will tell.

My son’s gift

It was just what he wanted and more! Does a ton of things! Gives all kinds of data to your phone! He can’t wait to use it!

Just what I was looking for and needed!

Yeti Rambler Mugs
Dolly Horton
Yet I Rambles mug

My husband loved it.

Not So Quiet

Chair doesn’t turn and move as quietly as advertised. Being used by a 75 lb, 11 yo boy.

The wallets are nice...

The wallets are nice and were a good price, but arrived late (after Christmas) which was not ideal.

Sitka Duck Oven Jacket
Brian Norris
Sitka Duck oven jacket

After debating on buying this jacket for over a year ,I finally put the nail in the coffin.I am extremely shocked how warm and comfortable this jacket is.Used it on some woodies in 30 below weather with no issues staying warm.Thank you southern reel outfitters!

Sitka Incinerator Muff
Colleen StJohn
Exactly what I was looking for

I ordered the Sitka incinerator muff from southern reel for my husband for Christmas. The order was fulfilled extremely fast and shipped out the next day. Item was exactly as advertised. I will definitely be ordering from them again!