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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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G-Ratt Sneaky Pete Glide Baits - Ayu G-Ratt Sneaky Pete Glide Baits - Aurora Wakasagi
+2
+1
$38.99
$38.99
$38.99
The G-Ratt Baits Sneaky Pete is a 8", 2.4 oz single-jointed glide bait engineered for trophy freshwater fishing. Its balanced weighting system and main joint create mesmerizing side-to-side gliding...
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G-Ratt Sneaky Pete OG Glide Baits - Bunker
$38.99
$38.99
$38.99
The Sneaky Pete OG is a precision-engineered slow-sinking glide bait built for versatility across multiple retrieval styles. Its perfectly balanced weighting and responsive single joint create a li...
Gamakatsu Nano Alpha Horizon Head Jig Heads - Unpainted
$7.99
$7.99
$7.99
The Gamakatsu Nano Alpha Horizon Head Jighead delivers precision performance for hover strolling, live sonar, and finesse fishing. Its razor-sharp 90-degree hook penetrates instantly, while medium ...
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Gambler FF Series Jig Heads - Unpainted
$4.99
$4.99
$4.99
The Gambler FF Series Jig Head revolutionizes your sonar experience with advanced forward-facing technology. Precision-molded ridges amplify surface area to reflect sonar pings with exceptional cla...
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Gambler Live Rocker Jig Heads - Unpainted
$5.99
$5.99
$5.99
Master suspended fish with the Gambler Live Rocker Jig Head 3pk. Its distinctive rocking head design creates natural movement that registers clearly on forward-facing sonar while "stalling" in the ...
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Jenko Fishing The Don Swimbaits - Biwako Wagasaki Jenko Fishing The Don Swimbaits - Electric Shiner
+5
+4
+3
+2
+1
from $7.95
from $7.95
$7.95
Jenko Fishing The Don is engineered for anglers targeting suspended bass with forward-facing sonar technology. This hand-poured USA-made soft bait features a distinctive long wedged tail and ribbed...
Keitech Shad Impact Swimbaits - Electric Shad Keitech Shad Impact Swimbaits - Gizzard Shad
+6
+5
+4
+3
+2
+1
$6.59
$6.59
$6.59
The Keitech Shad Impact is a premier shad bait engineered to trigger strikes from freshwater and saltwater species alike. Its ultra-soft construction perfectly mimics natural baitfish movements, wh...
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Keitech Super Round Tungsten Jig Heads - Black
$6.49
$6.49
$6.49
Keitech Super Round Tungsten Jig Heads deliver tournament-grade performance with a design that outperforms traditional lead alternatives. The slender collar secures soft plastics without tearing, w...
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Keitech Swing Impact FAT Swimbait Pro Pack - Sight Flash
$29.95
$29.95
$29.95
The Keitech Swing Impact FAT Swimbait Pro Pack brings professional-grade reliability to your tackle box. This bulk offering of the industry's most trusted swimbait ensures you'll never run short on...
VMC Minnow Shaker Jig Jighead
$14.99
$14.99
$14.99
The Last Resort Tackle Swim N Frenzy Custom BFL A-Rig delivers tournament-legal performance in a compact 4-inch design. Built with 4 arms and a strategic 3-hook setup that meets BFL regulations and...
Lew's Accel Casting Reels - Silver Lew's Accel Baitcast Reels - Top View
$79.99
$79.99
$79.99
The Lews Accel Baitcast Reel combines lightweight graphite construction with tournament-grade engineering for serious anglers. Its advanced 5-bearing system—featuring 4 stainless steel double-shiel...
Lew's Accel RX Baitcast Combo Rob and Reel Lew's Accel RX Baitcast Combo Rob and Reel - Top View of Reel
$139.99
$139.99
$139.99
The Lew's Accel RX Baitcast Combo delivers tournament-grade performance without the premium price tag. Built around Lew's legendary Paramag RX braking system, this setup pairs a responsive IM6 grap...
Lew's Accel RX Baitcast Reels Lew's Accel RX Baitcast Reels - LH
$109.99
$109.99
$109.99
The Lews Accel RX Baitcast Reel delivers tournament-grade performance without the complexity. Its revolutionary ParaMag® RX™ braking system harnesses paramagnetic technology for effortless, accurat...
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20% Off
Lew's BB1 Pro Baitcast Reel - Front Right Side View Lew's BB1 Pro Baitcast Reel - Top View
$175.99
$175.99
$219.99
Experience top-level performance on the water with the Lew's BB1 Pro Baitcast Reel. Its ergonomically tapered aluminum frame and graphite side plates provide durability and lighter weight. With pre...
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Lew's Crappie Thunder Spincast Rod and Reel Combo
$54.99
$54.99
Master crappie fishing with the Lew's Crappie Thunder Spincast Combo, engineered for serious anglers who refuse to compromise. This premium two-piece graphite rod pairs seamlessly with a lightweigh...
Lew's Crappie Thunder Underspin Rod and Reel Combo
$54.99
$54.99
$54.99
Master crappie fishing with the Lew's Crappie Thunder Underspin Combo, engineered for serious anglers. This premium setup combines a two-piece graphite rod blank with a lightweight graphite reel fr...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.