FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
New Arrivals
Sales
Fishing
Hunting
Boating
Apparel
Other
New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Crankbait Type Show all Crankbait Type
Big Bite Baits Trick Stick - Black Blue Metal Flake
+3
+2
+1
$3.95
$3.95
$3.95
The Big Bite Baits Trick Stick is a versatile soft stickbait engineered for success in any condition. Its ribbed body and proprietary scent formula attract fish even when they're reluctant to bite....
Choose Options
Bill Lewis Big Gizz Lipless Crankbaits - Cajun Pearl
+2
+1
$19.99
$19.99
$19.99
The Bill Lewis Big Gizz Lipless Crankbait is a 6" powerhouse built for anglers targeting trophy-class bass. Weighing in at 2 3/16 oz, this magnum lipless lure delivers the versatility of a spoon, b...
Choose Options
BKK Permalock tungsten nail weight for Neko rig finesse bass fishing soft plastics
$6.95
$6.95
The BKK Armor Point Permalock Tungsten Nail Keeper is a premium finesse fishing tool designed to give anglers a stealthy, natural presentation when targeting pressured bass. Engineered for modern t...
Choose Options
Sold Out
BKK Titan Diver 4/0 weighted swimbait hook with screw lock and underspin blade for soft plastics
$7.95
$7.95
$7.95
The BKK Titan Diver Weighted Swimbait Hook is a premium solution for rigging paddle tails, soft jerkbaits, and other soft plastics when you need maximum performance in deeper water and heavy cover....
Bomber Next Gen Model 5A squarebill crankbait shallow diving bass fishing lure
+7
+6
+5
+4
+3
+2
$4.99
$4.99
The Bomber Next Gen Model 5A Crankbait is a proven shallow-water producer built for targeting bass in tight cover and high-pressure conditions. Designed with a classic squarebill profile, this cran...
Choose Options
Sold Out
Boogeyman Lures Buzzbaits - Black/Gold Blade
+3
+2
+1
$11.99
$11.99
$11.99
Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among professional and tournament anglers who trust it to trigger aggressive strikes...
Sold Out
Boogerman Lures HD Series Buzzbaits - Black w/ Gold Blade
$11.99
$11.99
$11.99
Designed for big fish, powerful braided line hooksets, and dense cover, the Boogerman HD Series Buzzbaits leverage an upgraded hook and heavy wire design perfect for fishing around vegetation, layd...
Boogerman Magnum Buzzbaits - White w/ Gold Blade
+2
+1
$14.95
$14.95
$14.95
Built with a larger profile and premium blade that delivers even louder clacking acoustics, the Boogerman Magnum Buzzbait leverages the same exceptional keeled and elongated head design as its pred...
Choose Options
Booyah Covert Finesse Double Willow Spinnerbait – Compact Bass Fishing Spinnerbait for Clear Water
+3
+2
+1
$10.49
$10.49
The Booyah Covert Finesse Double Willow Spinnerbait is built for targeting pressured bass with a compact profile and maximum flash. Designed by Bassmaster Classic Champion Jason Christie, this down...
Choose Options
Brazalo Custom Lures 501 double willow spinnerbait bass fishing lure with compact profile and flash blades
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
The Brazalo Custom Lures 501 Double Willow Spinnerbait is built to trigger aggressive strikes with a compact, high-performance design. Engineered for anglers who demand efficiency and versatility, ...
Choose Options
Sold Out
Brazalo M1 Pro buzzbait 5/16 oz A-blade topwater bass fishing lure with skirt
$11.95
$11.95
$11.95
The Brazalo Custom Lures M1 Pro Buzzbait is built for anglers who demand reliable topwater performance with premium components. Designed to get on plane quickly and stay there, the M1 Pro delivers ...
Brazalo Custom Lures Pro Buzz – Skirted Buzzbait - Arkansas River Shad w/ Gold Blade
+3
+2
+1
$7.95
$7.95
$7.95
The Brazalo Custom Lures Pro Buzz Skirted Buzzbait is a tournament-ready topwater lure built to perform the second it hits the water. Each bait arrives fully pre-tuned with sanded wire, crimped riv...
Choose Options
Tournament style buzzbait for aggressive topwater strikes
+3
+2
+1
$10.95
$10.95
$10.95
The Brazalo Custom Lures Schlapper Bushwhacker Buzzbait is a proven, tournament-winning topwater lure built for explosive strikes in tough conditions. Originally designed using the exact molds fish...
Choose Options
Brazalo Strutter 2.0 Bladed Jigs - Black n Blue with Black Blade
+11
+10
+9
+8
+7
+6
$9.99
$9.99
$9.99
The Brazalo Strutter 2.0 Bladed Jig delivers proven performance with a powerful upgrade designed to trigger more reaction strikes. Featuring a direct-connect blade system, the blade strikes the hea...
Choose Options
Bubba Small Shears - Red
$21.95
$21.95
$21.95
Compact yet feature-rich, the Bubba Small Shears deliver professional-grade cutting performance in a pocket-sized package. The titanium-nitride coated, micro-serrated blades slice through line and ...
Bucca Brand Baby Bull Shad - Gizzard Shad
+3
+2
+1
$16.95
$16.95
$16.95
Designed by legendary swimbait creator Mike Bucca, the Bucca Brand Baby Bull Shad Swimbait delivers premium swimbait performance in a compact, affordable package. Built with a four-segment, double-...
Choose Options


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.