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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Bucca Brand Trick Shad - Gizzard Magic
+8
+7
+6
+5
+4
+3
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
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Buckeye Lures Piggyback Jig Head - Shad
$3.99
$3.99
$3.99
Transform your soft-plastic minnow presentations with the Buckeye Lures Piggyback Jighead, engineered specifically for forward-facing sonar success. This innovative jighead mounts atop nearly any s...
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Buckeye Lures Piggyback Jig Head - Shad
$7.99
$7.99
$7.99
Engineered by legendary tackle designer Tim Reneau, the Buckeye Lures Scoop Jighead transforms your soft-plastic presentations with its innovative concave head and dual lead lips. This design lifts...
Cashion Fishing Rods Element Z2 Series Casting Rods
from $129.95
from $129.95
$129.95
American-made performance at an unbeatable price, the Cashion Element Z2 Series Casting Rods are engineered for hard-working anglers who demand durability, sensitivity, and innovation in every cast...
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Cashion Element Z2 Series Spinning Rods
$129.95
$129.95
$129.95
Built with American craftsmanship, the Cashion Element Z2 Series Spinning Rods combine CRzm carbon matte blank technology with Raw Finish Protection (RFP) and an Epoxy Matrix (EM) for exceptional d...
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Coastal Brew FFS Dart Swimbaits - Fish Whistle
+8
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+3
$9.95
$9.95
$9.95
The Coastal Brew FFS Dart is a premium inshore shad-style bait engineered for maximum strike response. Its extra-long, whippy tail creates an erratic darting action that triggers aggressive bites w...
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Copper Red Baits Loud Mouth Frog 2.5 inch hollow body topwater frog bait for bass fishing in heavy cover - Bone
+4
+3
+2
+1
$10.99
$10.99
$10.99
The Copper Red Baits Loud Mouth Frog is built to deliver explosive topwater bass action in both open water and heavy cover. Designed with a deeply cupped mouth, this compact hollow body frog create...
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Copper Red Baits Ripple Frog 2
+3
+2
+1
$10.99
$10.99
The Copper Red Baits Ripple Frog is a compact topwater frog designed to tempt big bass with a smaller, more finesse-oriented presentation. Built for anglers targeting pressured fish or finicky bass...
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Copper Red Baits Tsunami Frog 3.5
+2
+1
$14.99
$14.99
The Copper Red Baits Tsunami Frog is engineered for serious anglers targeting trophy bass buried deep in heavy vegetation and thick cover. Built with a large 3.5" profile and a powerful 1 oz weight...
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Copper Red Baits Wave Frog 2.5
+5
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+1
$10.99
$10.99
$10.99
The Copper Red Baits Wave Frog delivers the surface disturbance of a popping frog while maintaining the weedless performance anglers need for fishing heavy vegetation and shallow cover. Designed wi...
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Costa Brine 2 Sunglasses -Matte Black - Blue Lens
$248.00
$248.00
$248.00
Brine II sunglasses are engineered for water explorers who demand proven performance wrapped in modernized design. The 8 base wrap delivers comprehensive coverage and protection from the elements w...
Costa Paunch Polarized Men's Sunglasses - Tortoise Frame / Gray Lens
$249.00
$249.00
$249.00
Costa Del Mar's Paunch Polarized sunglasses deliver premium eye protection with authentic style. These men's shades feature polarized glass lenses that cut glare and block harmful UV rays. The pola...
Costa Peli Polarized Men's Sunglasses - Gunmetal
$298.00
$298.00
$298.00
Short for pelican and inspired by life on the water, the Costa Peli is made for adventure. This classic pilot shape features upgraded technical features and made-to-last quality, blending performa...
Costa Rinconcito Sunglasses - Tortoise Frame - Blue Lens
$296.00
$296.00
$296.00
Achieve timeless West Coast style with Costa's Rinconcito Sunglasses. Featuring edgy curved temples and bio-resin construction, these sunglasses enhance your look and provide polarized 100% UV prot...
Costa Women's May Sunglasses - Shiny Taupe Crystal
$186.75
$186.75
$186.75
Like the Delaware River meeting the Atlantic Ocean at Cape May, the Women's Costa May Polarized 580G Sunglasses is where function meets style. The ocean-inspired acetate frame is perfect for boardw...
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Creme Lit'l Fishie 2.5 inch soft plastic minnow swimbait fishing lure
+2
+1
$3.95
$3.95
$3.95
The Creme Lit'l Fishie Soft Plastic Swimbait is one of the most realistic minnow-style baits ever created. Unlike traditional soft plastics that rely on exaggerated head wobble, the Lit'l Fishie is...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.