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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Drake Waterfowl Performance Print Polo Shirt - Desert Sage
$49.95
$49.95
$49.95
The Drake Waterfowl Performance Print Polo combines classic style with cutting-edge functionality. Featuring a distinctive Duck, Dog print and timeless silhouette, this polo showcases faux mother-o...
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20% Off
“Front view of Drake Waterfowl Shell Holder with 25 elastic loops and HD2 material” Green/Timber
+2
+1
$27.99
$27.99
$34.99
Stay prepared for every shot with the Drake Waterfowl Shell Holder, built to handle the toughest hunting conditions. Made from rugged HD2™ material with a water-resistant backing, this durable shel...
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20% Off
Drake Waterfowl The Three End Hoodie with three-piece lined hood and kangaroo pocket.
$55.99
$55.99
$69.99
Stay warm and comfortable in the Drake Waterfowl The Three End Hoodie, designed for both outdoor adventures and everyday wear. Made from a luxuriously soft cotton-polyester blend, it offers the per...
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20% Off
Drake Waterfowl Three End Hoodie - Arkansas Razorback - Black
$59.99
$59.99
$74.99
Show your Razorback pride in comfort with the Drake Waterfowl Three End Hoodie – Arkansas Razorback Edition. Crafted from a soft cotton-polyester blend, this premium hoodie delivers cozy warmth whe...
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20% Off
Drake “The Duck Life” graphic hoodie with front logo and bold back duck life design.
$51.99
$51.99
$64.99
Show off your Drake pride with the Drake “The Duck Life” Graphic Hoodie, designed for comfort, durability, and standout style. Made from a soft 60% cotton / 40% polyester blend, it delivers cozy wa...
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20% Off
Drake “The Duck Life” long sleeve hoodie T-shirt with front logo and bold back graphic.
$31.99
$31.99
$39.99
Enjoy the perfect mix of laid-back comfort and standout style with the Drake “The Duck Life” Long Sleeve Hoodie T-Shirt. Made from a soft 60% cotton / 40% polyester blend, this hoodie tee delivers ...
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Duckett Baits Sway Head Jig Heads - Natural
$7.99
$7.99
$7.99
The Duckett Baits Sway Head Jighead transforms your soft plastic presentations with its innovative articulated flat bottom design and high center of gravity line tie, delivering automatic rolling a...
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Duckett Baits Sway Minnow
+6
+5
+4
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+2
+1
$7.99
$7.99
Engineered with MLF pro Jacob Wall, the Duckett Baits Sway Minnow delivers mesmerizing rocking and swaying motion that keeps bass engaged and in striking position. The straight pin tail creates eff...
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Eagle Claw Lazer Split Ring Pliers - Braid Cutters
$9.95
$9.95
$9.95
Master your tackle with Eagle Claw Lazer Split Pliers, engineered for serious anglers who demand precision and durability. These versatile pliers feature a built-in braid cutter that slices through...
Gamakatsu Nano Alpha Horizon Head Jig Heads - Unpainted
$7.99
$7.99
The Gamakatsu Nano Alpha Horizon Head Jighead delivers precision performance for hover strolling, live sonar, and finesse fishing. Its razor-sharp 90-degree hook penetrates instantly, while medium ...
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Gambler FF Series Jig Heads - Unpainted
$4.99
$4.99
The Gambler FF Series Jig Head revolutionizes your sonar experience with advanced forward-facing technology. Precision-molded ridges amplify surface area to reflect sonar pings with exceptional cla...
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Gambler Live Rocker Jig Heads - Unpainted
$5.99
$5.99
$5.99
Master suspended fish with the Gambler Live Rocker Jig Head 3pk. Its distinctive rocking head design creates natural movement that registers clearly on forward-facing sonar while "stalling" in the ...
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“Georgia Boot Core 37 Western 11 Inch Pull On work boot front view with full-grain leather”
$145.00
$145.00
$145.00
Built for long days on the job, the Georgia Boot Core 37 Western 11" Pull On delivers the perfect blend of rugged durability and all-day comfort. Crafted from premium full-grain leather with depend...
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Jacob Ash Hot Shot Textpac - Realtree
$29.95
$29.95
$29.95
The Jacob Ash Hot Shot Text pac is your go-to hunting accessory for keeping gear organized and accessible in the field. ODOR-XCHANGETM anti-microbial lining neutralizes odors that could alert game,...
Jenko Fishing The Don Swimbaits - Biwako Wagasaki
+5
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+3
+2
+1
from $7.95
from $7.95
$7.95
Jenko Fishing The Don is engineered for anglers targeting suspended bass with forward-facing sonar technology. This hand-poured USA-made soft bait features a distinctive long wedged tail and ribbed...
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Keitech Shad Impact Swimbaits
+6
+5
+4
+3
+2
+1
$5.95
$5.95
The Keitech Shad Impact is a premier shad bait engineered to trigger strikes from freshwater and saltwater species alike. Its ultra-soft construction perfectly mimics natural baitfish movements, wh...
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Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.