Shop Brands
Fishing
Hunting
Boating
Apparel
Other
New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
20% Off
Gray t-shirt with Simms Fishing Products logo and fish design on a white background Gray t-shirt with a logo on a white background
+2
+1
$31.96
$31.96
$39.95
Experience everyday comfort and effortless style with the Simms Bass Ruler T-Shirt. Made from 100% cotton, this tee offers a soft, breathable feel perfect for all-day wear. Featuring a bold graphic...
Green plaid shirt on a white background
$99.95
$99.95
Experience all-season comfort with the Simms Brackett Flannel Long Sleeve Shirt, crafted from a soft cotton/poly blend enhanced with Brrr° temperature-regulating technology. This lightweight, class...
Simms Challenger Men's Solar Crew
$49.95
$49.95
$49.95
Introducing the Simms Challenger Men's Solar Crew, the ultimate fishing shirt for hot, sticky conditions. With a lightweight jersey knit fabric and breathable back and underarm panels, this shirt k...
Simms Challenger Solar Hoody with UPF 30+ sun protection and full hood for fishing. Simms Challenger Solar Hoody with UPF 30+ sun protection and full hood for fishing.
+2
+1
$59.95
$59.95
$59.95
Fish longer and stay protected with the Simms Challenger Solar Hoody, designed for all-day comfort in hot, sunny conditions. Made with lightweight, breathable fabric, this performance hoody featu...
Brown fishing cap with mesh back and logo on a white background Green fishing cap with mesh back and logo on a white background
+2
+1
$39.95
$39.95
$39.95
Show off your passion for the catch with the Simms Double Haul Icon Trucker Hat. Featuring a comfortable mid-crown fit, this hat combines breathable 100% polyester mesh at the back with durable 100...
20% Off
Green t-shirt with Simms Fishing Products logo on a white background Green t-shirt with Simms logo on a white background
+2
+1
$31.96
$31.96
$39.95
The Simms Local Bass Shop T-Shirt combines comfort and durability with its 100% cotton fabric that resists shrinking and feels great all day. Perfect for anglers and outdoor enthusiasts, this tee o...
Simms Logo Short Sleeve T-Shirt Tent Green
$39.95
$39.95
Our Simms Logo T-Shirt from first haul to last call is a smooth wearing cotton blend tee that comes equipped with classic Simms logo style. ARTWORK: Front Only FABRIC TECH: FABRIC: 60% preshrunk...
Sitka Alpha Fleece Hooded Jackets - Optifade Marsh Sitka Alpha Fleece Hooded Jackets - Optifade Timber
+2
+1
$219.00
$219.00
$219.00
The Sitka Alpha Fleece Hooded Jacket is engineered for durability and performance in harsh conditions. Its double weave stretch fleece offers rugged protection and wind resistance, while the DWR co...
Sitka Alpha Fleece Vest - Buckskin
$169.00
$169.00
$169.00
The Sitka Alpha Fleece Vest is designed for durability and performance in rugged conditions. Its double weave stretch fleece offers exceptional resilience and warmth, while the DWR coating keeps yo...
Green plaid shirt on a white background
$99.00
$99.00
$99.00
The Sitka Ambary Long Sleeve Shirt combines comfort and sustainability with its regular fit made from 53% hemp, 44% recycled polyester, and 3% elastane. The lightweight, breathable fabric naturally...
Sitka Call Collector Pocket T-Shirts - Sitka Black Sitka Call Collector Pocket T-Shirts - Sitka Black
+2
+1
$36.00
$36.00
$36.00
Experience the perfect blend of comfort and durability with the Sitka Call Collector Pocket Tee. Crafted from 60% cotton and 40% polyester, this tee offers a soft, breathable feel while maintaining...
Sitka Delta Pro Zip GTX Wader - Earth Color Sitka Delta Pro Zip GTX Wader - Optifade Timber
+2
+1
$1,200.00
$1,200.00
$1,200.00
The Sitka Delta Pro Zip GTX Wader delivers exceptional comfort and durability. Made with 4-layer GORE-TEX Pro, it offers complete waterproof protection while maintaining excellent breathability for...
Sitka Flash Optics Harness - Optifade Cover Sitka Flash Optics Harness - Optifade Elevated 2
+2
+1
$190.00
$190.00
$190.00
The Sitka Flash Optics Harness is designed for whitetail hunters who demand versatility and ease in the canopy. Featuring a movable rangefinder pouch, a quick-release binocular tether, and MOLLE pa...
Brown vest with a brand logo on a white background Dark green vest with a brand logo on a white background
+2
+1
$250.00
$250.00
$250.00
The Sitka Grindstone Work Vest combines durability and advanced protection with its 100% nylon Cordura® Oxford exterior and WINDSTOPPER® technology for complete windproof comfort. Featuring 100 gra...
Sitka Heritage Patch Vintage Trucker Hat - Low Pro - Olive Green Sitka Heritage Patch Vintage Trucker Hat - Low Pro - Sitka Black
+2
+1
$35.00
$35.00
$35.00
Experience timeless style and comfort with the Sitka Heritage Patch Vintage Trucker Hat. Its classic low-profile design offers a sleek look, while the vintage wash gives it a well-worn, authentic f...
Sitka Hidden Optifade Mesh Mid Pro Trucker Hats - Earth Cover Sitka Hidden Optifade Mesh Mid Pro Trucker Hats - Oak Elevated 2
+2
+1
$35.00
$35.00
$35.00
The Sitka Hidden Optifade Mesh Mid Pro Trucker combines style and function with its structured mid-profile build and mesh back for breathability. Featuring real Optifade fabric on the logo, each ha...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.