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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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D Style Geelacanth Creature Bait durable Japanese soft plastic bass fishing lure - Living Bait
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$15.95
$15.95
$15.95
The D Style Geelacanth Creature Bait is an innovative soft plastic designed by renowned Japanese professional angler and Bassmaster Elite Series competitor Daisuke Aoki. Combining a realistic gill-...
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Daiwa Crossfire LT Spinning Reels
$34.99
$34.99
$34.99
The Daiwa Crossfire LT Spinning Reel delivers premium performance without the premium price tag. Built with Daiwa's advanced Air drive Rotor featuring ZAION material, this reel offers lightweight c...
Daiwa Fuego Spinning Rods
$79.95
$79.95
$79.95
Discover unparalleled quality and performance at an unbeatable price with Daiwa Fuego Spinning Rods! Featuring a slim and powerful lightweight graphite construction, anodized stainless steel hoode...
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Daiwa Laguna Spinning Rods
$44.95
$44.95
$44.95
The Daiwa Laguna Spinning Rods deliver professional-grade performance without the premium price tag. Engineered for a custom hand-fitted grip, these rods offer superior comfort during extended fish...
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Daiwa Laguna Trigger Grip Casting Rods
$44.95
$44.95
Master the art of casting with the Daiwa Laguna Trigger Grip Casting Rod. Engineered for precision and comfort, this rod features a hand-fitted design that molds to your grip for extended fishing s...
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Daiwa Tatula Elite AGS Casting Rods
$329.99
$329.99
$329.99
Finely tuned to the specifications of Daiwa's Elite Series anglers for fishing their favorite techniques, the Daiwa Tatula Elite AGS Casting Rods are a technology and cosmetics focused build that e...
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Daiwa Tatula Elite AGS Spinning Rods
$329.99
$329.99
Engineered for tournament success, the Daiwa Tatula Elite AGS Spinning Rods combine cutting-edge technology with elite angler input. Built with SVF Nano-Plus blanks using micro-pitch manufacturing,...
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Daiwa Tatula Elite TW 100 Casting Reels 2026
$299.99
$299.99
$299.99
The Daiwa Tatula Elite TW 100 Casting Reel is engineered for serious bass anglers who demand performance across all fishing conditions. Built with Hyper Drive Design technology and Long Cast (LC) C...
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Daiwa Tatula X TW Casting Reel
$149.99
$149.99
$149.95
The Daiwa Tatula X TW Casting Reel delivers professional-grade performance at an accessible price point. Built with HYPERDRIVE Design technology, reinforced gear teeth withstand intense fishing con...
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Damiki Armor Shad Paddle Tail 3 inch soft plastic swimbait with paddle tail for bass fishing
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$5.95
$5.95
$5.95
The Damiki Armor Shad Paddle Tail Swimbait is a finesse-driven baitfish imitator designed to perform when fish are pressured or conditions are tough. Built with a compact 3" profile and a smaller p...
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Dirty Jigs Tactical Bassin Underspin - Gizzard Shad
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from $6.49
from $6.49
$6.49
Designed in collaboration with Tactical Bassin', the Dirty Jigs Tactical Bassin Underspin is an upsized underspin that accommodates larger soft plastic swimbait trailers. Built around a razor-sharp...
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Drake Waterfowl Americana Scenic graphic t shirt with Duck Flag outdoor design - Graphic Heather
$29.99
$29.99
$29.99
The Drake Waterfowl Americana Scenic Graphic T-Shirt combines everyday comfort with classic outdoor style inspired by waterfowl heritage and Southern tradition. Made from a soft yet durable cotton-...
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Big Duck Energy T-Shirts - Aquarius Heather
$29.99
$29.99
$29.99
The Drake Short Sleeve Graphic Tee combines comfort and style with a premium 60% cotton and 40% polyester blend that feels soft against your skin. This tee features the iconic Drake logo on the fro...
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Drake Flyway Sunrise Cotton T-Shirts - Palace Blue
$29.99
$29.99
$29.99
Embrace the heritage of waterfowl hunting with the Drake Flyway Sunrise Cotton T-Shirt. Crafted from garment-washed 100% cotton, this tee delivers a soft, comfortable feel that improves with every ...
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Drake Lake Shore Dock Shorts - Americana Flag
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$39.99
$39.99
$39.99
Built for days on the water, the Drake Lake Shore Dock Shorts deliver lightweight comfort with patriotic style. Made from a breathable 90% polyester / 10% spandex stretch fabric (140 GSM), these sh...
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Drake Lakeshore Flip Flops - Black
$39.99
$39.99
$39.99
Slip into the Lake Shore Flip Flops for effortless comfort. Featuring a soft cotton canvas foot bed, breathable cotton straps, and a cushioned EVA midsole, these flips keep your feet happy all day ...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.