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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Sitka Hidden Optifade Pullover Hoodie - Oak Elevated 2 Sitka Hidden Optifade Pullover Hoodie
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$85.00
$85.00
$85.00
Experience unmatched comfort and warmth with the Sitka Hidden Optifade Pullover Hoodie. Crafted from a heavyweight cotton-blend fabric, this hoodie offers a soft, cozy feel and lasting fit thanks t...
Sitka Hidden Optifade Short Sleeve T-Shirts - Earth Cover Sitka Hidden Optifade Short Sleeve T-Shirts - Earth Cover
+2
+1
$35.00
$35.00
Celebrate your passion with the Sitka Hidden Optifade Short Sleeve Tee. Crafted from a premium, pre-washed cotton-polyester blend, it offers enduring softness and a comfortable fit that lasts. The ...
Sitka Icon Long Sleeve Crewneck T-Shirt - Black Charcoal Sitka Icon Long Sleeve Crewneck T-Shirt - Cherry Wood
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+2
+1
$45.00
$45.00
$45.00
During those casual days between hunts, wear the Sitka® Icon Long-Sleeve T-Shirt for Men. This Sitka shirt displays the iconic logo and wordmark across the front. The ribbed crew neck keeps its sha...
Sitka Icon Optifade Plus Mid Pro Trucker Hats - Optifade Elevated 2 Sitka Icon Optifade Plus Mid Pro Trucker Hats - Optifade Marsh
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+2
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$45.00
$45.00
$45.00
The Sitka Icon Optifade Plus Mid Pro Trucker combines advanced performance with comfort for hunters who demand more from their gear. Crafted from real Optifade fabric, each hat features a unique pa...
Sitka Jetstream Insulated WS Beanie - Blaze Orange Sitka Jetstream Insulated WS Beanie - Optifade Timber
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+2
+1
$95.00
$95.00
$95.00
The Sitka Jetstream Insulated WS Beanie combines PrimaLoft® Silver insulation and WINDSTOPPER® technology to keep you warm and shielded from harsh winds. Its stretch knit panels over the ears and b...
Sitka Jetstream WS Beanie - Blazin Orange Sitka Jetstream WS Beanie - Optifade Marsh
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+2
+1
$79.00
$79.00
$79.00
The Sitka Jetstream WS Beanie combines advanced WINDSTOPPER® technology with a lofted micro-grid fleece lining to keep you warm and protected against harsh winds. Designed from the same performance...
Sitka Jetstream WS Glove - Optifade Timber Sitka Jetstream WS Glove - Optifade Elevated 2
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+1
$79.00
$79.00
$79.00
The Sitka Jetstream WS Glove offers shooter-style dexterity without sacrificing warmth. Featuring a WINDSTOPPER® by GORE-TEX LABS shell and cozy fleece lining, it blocks the cold and wind, keeping ...
Sitka Mesa Pants - Buckskin Sitka Mesa Pants - Coyote
+2
+1
$129.00
$129.00
$129.00
The Sitka Mesa Pant combines comfort and durability with a regular fit that offers extra room in the seat and thigh, and a straight leg from the knee down for easy movement. Its Double Weave constr...
Sitka Optifade 90s Script Hi Pro Trucker Hat - Cover Sitka Optifade 90s Script Hi Pro Trucker Hat - Elevated 2
+4
+3
+2
+1
$40.00
$40.00
$40.00
Each Sitka Optifade 90s Script Hi Pro Trucker Hat features a unique pattern thanks to its real Optifade fabric. Designed with a high-profile structured build and a DWR finish, it resists light rain...
Sitka Patriot Mid Pro Trucker Hat - Olive Green Sitka Patriot Mid Pro Trucker Hat - White
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+1
$30.00
$30.00
Experience comfort and style with the Sitka Patriot Mid Pro Trucker Hat. Its structured design and snapback closure provide a perfect fit for head sizes 7-7 1/2. Embrace the patriotic spirit in eve...
Beige long-sleeve shirt with a quarter-zip on a white background Brown long-sleeve pullover with a quarter zip on a white background
+2
+1
$139.00
$139.00
$139.00
The Sitka Snowcrest Half-Zip Fleece Pullover combines comfort and functionality with its regular fit and easy ½-zip design. Crafted from 100% polyester brushed jacquard fleece, it offers warmth wit...
Sitka Stratus 2.0 Jacket - Optifade Elevated 2
$400.00
$400.00
$400.00
The Sitka Stratus Jacket 2.0 is engineered for comfort and performance throughout whitetail season. Its WINDSTOPPER® by GORE-TEX LABS technology delivers complete windproof protection, while the br...
Sitka Stratus 2.0 Pants - Optifade Elevated 2
$350.00
$350.00
$350.00
The Sitka Stratus Pant 2.0 offers hunters superior protection against cold, windy conditions with WINDSTOPPER® by GORE-TEX LABS technology, ensuring 100% windproof comfort. Crafted with micro-grid ...
Sitka Typical Long Sleeve T-Shirt from Southern Reel Outfitters – cotton-blend performance tee for outdoor comfort. Sitka Typical Long Sleeve T-Shirt from Southern Reel Outfitters – cotton-blend performance tee for outdoor comfort.
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+1
$40.00
$40.00
$40.00
Built for early mornings and long days outdoors, the Sitka Typical Long Sleeve T-Shirt combines comfort, durability, and everyday performance. Crafted from a pre-washed 60% cotton and 40% polyester...
Sitka Typical Pullover Hoodie - Hemlock Green Sitka Typical Pullover Hoodie - Oak
+2
+1
$85.00
$85.00
$85.00
Experience lasting comfort and dependable performance with the Sitka Typical Pullover Hoodie. Made from a soft, durable blend of 85% cotton and 15% polyester, it offers warmth without bulk — ideal ...
Sitka Typical Short Sleeve T-Shirts Sitka Typical Short Sleeve Tee - Ember
+2
+1
$35.00
$35.00
$35.00
Experience unmatched comfort with the Sitka Typical Short Sleeve Tee, crafted from a premium cotton-polyester blend for softness and durability. Its pre-washed fabric ensures a consistent fit, whil...

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