FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
New Arrivals
Sales
Fishing
Hunting
Boating
Apparel
Other
New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Crankbait Type Show all Crankbait Type
Drake Life T-Shirts Barn Red Light Heath - Barn Red Light Heather
$29.99
$29.99
$29.99
The Drake Life Short Sleeve Graphic Tee combines comfort with style. Crafted from a 60% cotton and 40% polyester blend, this tee delivers softness you'll feel all day. The front features the iconic...
Choose Options
Drake Ol' Tom Big Struts T-Shirts - Graphite Heather
$29.99
$29.99
$29.99
Rock the Ol Tom Big Struts T-Shirt and let your personality shine. This laid-back tee blends 60% cotton with 40% polyester for a fabric that's soft, breathable, and built to last through countless ...
Choose Options
Drake Performance Print Polo - Desert Sage
$49.99
$49.99
$49.99
The Drake Performance Polo combines timeless style with modern functionality. Featuring a classic three-button placket with faux mother-of-pearl buttons, self-fabric collar, and split tail hem, thi...
Choose Options
Drake Standing Black Lab T-Shirts
$29.99
$29.99
$29.99
Experience the ultimate blend of comfort and style with the Drake Standing Black Lab T-Shirt. Crafted from a soft cotton and polyester blend, this tee features the iconic Drake logo on the front po...
Choose Options
Drake Standing Black Lab T-Shirts - Graphite Heather
$29.99
$29.99
$29.99
The Drake Standing Black Lab T-Shirt combines comfort and style with a premium 60% cotton and 40% polyester blend that feels soft against your skin. Featuring the iconic Drake logo on the front poc...
Choose Options
Drake Tri-Blend Campus Shorts - Mossy Oak Original Bottomland
$44.99
$44.99
$44.99
The Drake Tri Blend Campus Short is your new go-to for laid-back comfort. Crafted from a buttery soft cotton, poly, and rayon blend, this lightweight 215 GSM short keeps you cool and moving. Built-...
Choose Options
Drake Waterfowl Ol Tom Big Struts T-Shirt - Graphite Heather
$29.95
$29.95
$29.95
Display your passion for the hunt with the Drake Waterfowl Ol Tom Big Struts T-Shirt. Crafted from a premium 60% cotton and 40% polyester blend, this tee delivers exceptional softness and breathabi...
Choose Options
Drake Waterfowl Performance Print Polo Shirt - Desert Sage
$49.95
$49.95
$49.95
The Drake Waterfowl Performance Print Polo combines classic style with cutting-edge functionality. Featuring a distinctive Duck, Dog print and timeless silhouette, this polo showcases faux mother-o...
Choose Options
Duckett Baits Wall Hanger Glide Baits
+4
+3
+2
+1
$49.99
$49.99
$49.99
Designed and endorsed by pro angler Jacob Wall, these 7" glide baits perfectly mimic shad and herring to attract trophy bass. The neutrally buoyant, lightly weighted construction delivers a slow si...
Choose Options
Duckett Silhouette Casting Rods
$99.95
$99.95
$99.95
Duckett Fishing Silhouette Casting Rod delivers precision engineering for serious anglers. Built with Sensi-Touch carbon fiber blanks, this rod combines lightweight construction with exceptional st...
Choose Options
Epic Baits Tungsten Barrel Weights - Black
+2
+1
from $18.95
from $18.95
Delivering top shelf quality and performance, the Epic Baits Tungsten Barrel Weights take tungsten barrel weights to the next level. Made from 97% pure tungsten, these weights are much denser and a...
Choose Options
Evergreen OB Poppers Topwater Baits - Baby Bass
+3
+2
+1
$19.99
$19.99
$19.99
The Evergreen One's Bug is a premium topwater popper from Japan's legendary Evergreen International, engineered to trigger explosive strikes. Its secret lies in four distinct rattle types—tungsten,...
Choose Options
Evolution Outdoors Ballistix Tackle Box
from $24.95
from $24.95
$24.95
The Evolution Fishing Ballistix Box delivers heavy-duty, waterproof storage designed specifically for crankbaits, spinnerbaits, and bladed jigs. Built with durable construction and sealed compartme...
Choose Options
Falcon Evo Casting Rods
$89.99
$89.99
$89.99
Falcon was born of freshwater action and the Evo Series is your all-around, do-it-all rod for freshwater fishing with action, style and durability a pro can appreciate and versatility every angler ...
Choose Options
Falcon Evo Spinning Rods
$89.99
$89.99
$89.99
The Falcon Evo Spinning Rod is built for freshwater anglers who demand versatility without compromise. Born from proven freshwater action, this all-around performer delivers the style, durability, ...
Choose Options
G-Ratt Sneaky Pete Glide Baits - Ayu
+2
+1
$38.99
$38.99
$38.99
The G-Ratt Baits Sneaky Pete is a 8", 2.4 oz single-jointed glide bait engineered for trophy freshwater fishing. Its balanced weighting system and main joint create mesmerizing side-to-side gliding...
Choose Options


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.