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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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G-Ratt Sneaky Pete OG Glide Baits - Bunker
$38.99
$38.99
$38.99
The Sneaky Pete OG is a precision-engineered slow-sinking glide bait built for versatility across multiple retrieval styles. Its perfectly balanced weighting and responsive single joint create a li...
Gamakatsu G-Box Utility Case -G3200
from $8.79
from $8.79
$8.79
The Gamakatsu G-Box 3700 Utility Case is the Largest of our G Box series of tackle and fishing lure storage cases. The G Box has been designed to easily open and close with only one hand so you can...
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Gambler Burner Craw 4 inch soft plastic flipping bait for bass fishing - Green Pumpkin
+3
+2
+1
$5.49
$5.49
$5.49
The Gambler Burner Craw is a compact yet powerful soft plastic craw designed specifically for flipping, pitching, and targeting big bass in heavy cover. Combining features from two of Gambler's mos...
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Gambler Buzzin Cane Toads - Black
+3
+2
+1
$5.99
$5.99
$5.99
Designed for explosive topwater strikes, the Gambler Buzzin Cane Toad 4.5" is a great bait for covering water much faster than a hollow-bodied walking frog. Featuring a chunky body portion that's d...
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Gambler FF Series Jig Heads - Unpainted
$4.99
$4.99
$4.99
The Gambler FF Series Jig Head revolutionizes your sonar experience with advanced forward-facing technology. Precision-molded ridges amplify surface area to reflect sonar pings with exceptional cla...
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Gambler FF Series Min-O Minnow
+5
+4
+3
+2
+1
$6.99
$6.99
Engineered to stand out better on your forward-facing sonar unit, the Gambler FF Series Min-O Minnow relies on a specialized proprietary blend of plastic that enables it to show up brighter on your...
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Gambler Live Rocker Jig Heads - Unpainted
$5.99
$5.99
$5.99
Master suspended fish with the Gambler Live Rocker Jig Head 3pk. Its distinctive rocking head design creates natural movement that registers clearly on forward-facing sonar while "stalling" in the ...
Gambler Ribbon Tail Worms
+4
+3
+2
+1
$5.99
$5.99
The Gambler 10" Ribbon Tail Worm features a long, thin body with raised ribs that deliver realistic texture and enticing action. Its tough yet soft plastic construction holds your hook securely thr...
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Garmin GT360UHD Transducer Kit | LiveScope Spy Pole Mount
$999.99
$999.99
$999.99
Premium Shipping Protection Recommended This item qualifies for optional premium shipping protection at checkout to help protect against loss, theft, or shipping damage during transit. For added ...
Garmin SpyPole 42
$1,999.99
$1,999.99
$1,999.99
Premium Shipping Protection Recommended This item qualifies for optional premium shipping protection at checkout to help protect against loss, theft, or shipping damage during transit. For added ...
Googan Baits Krackin Craw soft plastic crawfish bait for bass fishing - Black Blue Flake
+3
+2
+1
$5.99
$5.99
The Googan Baits Krackin' Craw is a highly effective soft plastic crawfish imitation designed to trigger aggressive bass strikes in a variety of fishing conditions. Built with a realistic craw prof...
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GrandeBass Airtail Wiggler Worms - Green Pumpkin
+4
+3
+2
+1
$6.29
$6.29
$6.29
The GrandeBass Airtail Wiggler 6.5" redefines soft plastic performance with its innovative hollow tail design. This isn't your standard worm—the engineered tail section boosts buoyancy and creates ...
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Hayabusa Fluorocarbon Guard Wacky Hook
$6.99
$6.99
$6.99
Designed specifically for wacky-rigging soft plastic worms, the Hayabusa WRM201 Fluorocarbon Guard Wacky Hook lets you fish heavy cover without snagging. The medium-heavy wire and wide U-shaped gap...
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Hayabusa Special Wacky Hook with Double Wire Guard
$7.99
$7.99
$7.99
Built for fishing in areas where weeds and grass can be problematic, the Hayabusa WRM962WG Special Wacky Wire Guard features two light wires extending over the hook point for reliable, snagless per...
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Hideup Fishing Coike Straight Elastomer Creature Baits - Green Pumpkin
+2
+1
$15.95
$15.95
$15.95
The Hideup Coike Straight Elastomer brings Japanese finesse innovation to your bass tackle box. This specialized soft bait features a straight body covered in micro tendrils that generate subtle, l...
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HO Neutron Kneeboard - Red
+2
+1
$179.99
$179.99
$179.99
The HO Sports Neutron Kneeboard delivers the perfect mix of performance and comfort for riders looking to take their skills to the next level. Its twin-tip design and continuous rocker provide huge...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.