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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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SO REEL T-Shirt | Soft Casual Tee for Outdoor Lifestyle SO REEL T-Shirt | Soft Casual Tee for Outdoor Lifestyle
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$39.99
$39.99
$38.00
Show your Southern pride and outdoor spirit with the SO REEL T-Shirt, featuring the new iconic SO REEL logo. This ultra-soft, high-quality tee is perfect for everyday wear—whether you’re exploring ...
Storm Arashi Rattling Cover Pop Storm Arashi Rattling Cover Pop - Ghost Pearl Shad
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$9.99
$9.99
$9.99
The Storm Arashi Rattling Cover Pop glides with minimal forward movement, keeping your lure in the strike zone longer to attract big bass lurking near cover like docks and rocks. Its aerodynamic de...
Strike King Final Copy Swimbaits - Ayu Strike King Final Copy Swimbaits - Carolina Chrome
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from $9.49
from $9.49
$9.49
Maximize your fishing success with Strike King Final Copy Swimbait! Expertly crafted for top-notch performance, this pre-rigged bait boasts a realistic swim at any speed thanks to its forward-weigh...
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32GB Tactacam memory card on a white background
$19.95
$19.95
The Tactacam Reveal 32GB SD Card offers reliable, high-speed storage designed specifically for seamless use with all REVEAL cellular cameras. Capture every moment with confidence, knowing your phot...
Outdoor antenna on a white background
$24.99
$24.99
$24.99
Enhance your Tactacam REVEAL camera’s performance with the Extended Range Antenna 3.0. Designed to boost cellular reception in low-coverage areas, it ensures faster transmission and extends your ca...
Tactacam Reveal Pro X Gen 3.0
$149.99
$149.99
$149.99
Experience every moment in stunning clarity with the Tactacam Reveal Pro X Gen 3.0. This state-of-the-art camera allows you to easily share your adventures through its cellular capabilities. With t...
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Tactacam Reveal X Cellular 3.0 Camera Tactacam Reveal X Cellular 3.0 Camera
$119.99
$119.99
$119.99
Capture stunning photos and videos of your hunting spots with the Tactacam REVEAL X 3.0 Cellular Trail Camera. With a durable antenna, integrated GPS, and long battery life, this camera delivers ye...
The Drake Life Long Sleeve T-Shirt - Kalamata Olive
$34.99
$34.99
$34.99
The Drake Life Long Sleeve T-Shirt combines comfort and style with a 60% cotton and 40% polyester blend for a soft, breathable feel. Featuring the Drake logo on the front pocket and the distinctive...
Three Brothers Baits Loaded Dice - Albino Three Brothers Baits Loaded Dice - Black Blue
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$12.95
$12.95
$12.95
Introducing the Three Brothers Baits Loaded Dice - the ultimate cube style bait! Made from our stretchy and durable SSP material, these baits stay on the hook for endless catches. Coated in our irr...
Top Brass Precision Brass Worm Weight - Brass
$4.99
$4.99
The Top Brass Precision Brass Worm Weight is a must-have for any angler. Made with hard brass, these weights are smooth around the edges, so you can fish with confidence knowing your line won'...
Limited Addition Mossy Oak TurtleBox Gen 3 Speaker - White
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from $429.95
from $429.95
$399.95
Experience the power and durability of Turtlebox Gen 3 Speaker, perfect for the wild and outdoor adventures. With a max volume of 120dB, this speaker cuts through wind and water for clear and disto...
Gray Turtlebox Ranger speaker displayed on a plain background, highlighting its sleek and durable design. Ivory Turtlebox Ranger speaker displayed on a plain background, showing its compact and rugged design.
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$249.95
$249.95
$249.95
Turtlebox Ranger Speaker – Rugged, Portable Audio for Active Lifestyles Take your music anywhere with the Turtlebox Ranger Speaker, engineered for adventurers who demand powerful sound in a compact...
World Famous Sports Mens Neoprene Rubber Boot - Mossy Oak Bottomland
$109.95
$109.95
Experience unmatched comfort and durability with the World Famous Sports Mens Neoprene Rubber Boot. Crafted from natural rubber with a 5mm neoprene upper, these boots provide excellent waterproof p...
World Famous Sports Youth Neoprene Rubber Boots World Famous Sports Youth Neoprene Rubber Boots - Mossy Oak Bottomland
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$99.95
$99.95
$99.95
These World Famous Sports Youth Neoprene Rubber Boots combine durable natural rubber with easy pull-up handles for quick, confident wear. Fully waterproof and designed with a two-tone molded outsol...
World Famous Sports “THE HUT” Hexagon Hunting Blind
$269.95
$269.95
$269.95
The World Famous Sports “THE HUT” Hexagon Hunting Blind offers a durable polyester body measuring 93” x 103” x 72”, designed for reliable outdoor use. Featuring 150D black coated fabric and Easy Gl...
World Famous Sports “THE LODGE” Hexagon Hunting Blind
$169.95
$169.95
$169.95
The World Famous Sports “THE LODGE” Hexagon Hunting Blind offers durable protection with its 150D black coated polyester body and burly tan camo pattern for seamless concealment. Measuring 87” x 87...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.