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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Huk Kona Button Down Shirt - Seagull
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+1
$55.00
$55.00
$55.00
Tackle any day in comfort and style with the Huk Kona Button Down Shirt.Designed for life on and off the water, this versatile shirt is built with lightweight, quick-drying fabric that keeps you co...
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Huk Men's Bait T-Shirts - Regatta
$28.00
$28.00
$28.00
The Huk Bait Tee is the perfect choice for any angler's wardrobe. Crafted with a 50/50 cotton/performance blend, it provides all-day comfort and top-notch performance. Whether you're heading out on...
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Huk Men's Born Wave T-Shirts - Black
$28.00
$28.00
$28.00
The Huk Born Wave Tee is the perfect choice for any angler's wardrobe. Crafted with a 50/50 cotton/performance blend, it provides all-day comfort and top-notch performance. Whether you're heading o...
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Huk Kona Shorts - Khaki
$60.00
$60.00
$60.00
Designed for effortless coastal living, the Huk Kona Shorts New Khaki are made for casual wear, laid-back weekends, and late nights out. Designed with an eco-friendly C0 DWR finish that's made with...
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Hyperlite Broadcast Wakesurf Board
$505.00
$505.00
$505.00
Ride with confidence and control on the Hyperlite Broadcast Wakesurf Board, designed specifically for beginner and intermediate riders. Its unique shape helps keep you in the sweet spot of the wave...
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Hyperlite Buzzmatic Wakesurf Board - White and Black
$685.00
$685.00
$685.00
The Hyperlite Buzzmatic Wakesurf Board blends surf-style flow, speed, and stability in a design that's perfect for riders of all skill levels. Built for smooth, confident performance behind the boa...
Hyperlite Good Daze Wakesurf Board
$599.99
$599.99
$599.99
Experience every wave like it's your best set of the day with the Hyperlite Good Daze Wake surf Board – a favorite for young and lightweight riders looking to improve their surf style skills behind...
Hyperlite Boy's Toddler Indy Life Jacket - Blue/Yellow/Green
+3
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+1
$59.99
$59.99
$59.99
Safety never takes a break! Hyperlite's Youth Indy Vest is approved by both the US Coast Guard and Transport Canada as a "Life Saving Device"—by far the best value on the market for comfortable wat...
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Jackall Rerange 110MR Jerkbaits - Blue Pearl Shad
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$20.95
$20.95
$20.95
The Jackall Rerange 110MR Jerkbait takes the proven Rerange series deeper, targeting offshore structure and submerged pockets where trophy bass hide. This 110mm jerkbait delivers a deadly twitch-dr...
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Jenko Don Sr 6 inch soft plastic minnow bait
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+1
$8.95
$8.95
$8.95
The Jenko Don Sr 6" Minnow Bait is a tournament-proven soft plastic designed to deliver natural action and unmatched versatility across all freshwater species. Hand-poured in the USA and refined th...
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Jenko Fishing TN River Tremor Head Bill Swimbait Jighead - Unpainted
$6.99
$6.99
$6.99
The Jenko Fishing TN River Tremor Head Bill Swimbait Jighead is the industry standard for vibrating jig heads. Built with premium Mustad hooks and engineered with a specially formulated bill design...
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Jewel Baits Pee-Wee Football Jigs - Bass Whacker
+2
+1
$6.49
$6.49
$6.49
Designed to meet the demands of the savviest of finesse anglers, the Jewel Pee-Wee Football Jig is built for those times when you need an ultra finesse jig that produces big bites. Engineered with ...
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Keitech Shad Impact Swimbaits - Electric Shad
+6
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$6.59
$6.59
$6.59
The Keitech Shad Impact is a premier shad bait engineered to trigger strikes from freshwater and saltwater species alike. Its ultra-soft construction perfectly mimics natural baitfish movements, wh...
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Keitech Super Round Tungsten Jig Heads - Black
$6.49
$6.49
$6.49
Keitech Super Round Tungsten Jig Heads deliver tournament-grade performance with a design that outperforms traditional lead alternatives. The slender collar secures soft plastics without tearing, w...
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Keitech Swing Impact FAT Swimbait Pro Pack - Sight Flash
$29.95
$29.95
$29.95
The Keitech Swing Impact FAT Swimbait Pro Pack brings professional-grade reliability to your tackle box. This bulk offering of the industry's most trusted swimbait ensures you'll never run short on...
Jobe Allegre Combo Water Skis for recreational and beginner slalom skiing
$209.99
$209.99
$209.99
The Land n' Sea Jobe Allegre Combo Water Skis are designed for recreational skiers looking to build confidence, improve technique, and enjoy versatile performance on the water. Whether you're learn...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.