Fishing
Hunting
Boating

Jenko Fishing
Jenko Fishing is the brainchild of teenage entrepreneur and angler, Coleton Jennings. Coleton started fishing with his grandfather at a young age, fishing for crappie and other pan fish from a john boat on Kentucky Lake and other small ponds in the area. At age 12 Coleton became interested in bass fishing.
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
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