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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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VMC Minnow Shaker Jig Jighead
$14.99
$14.99
$14.99
The Last Resort Tackle Swim N Frenzy Custom BFL A-Rig delivers tournament-legal performance in a compact 4-inch design. Built with 4 arms and a strategic 3-hook setup that meets BFL regulations and...
Lew's Accel RX Baitcast Combo Rob and Reel
$139.99
$139.99
$139.99
The Lew's Accel RX Baitcast Combo delivers tournament-grade performance without the premium price tag. Built around Lew's legendary Paramag RX braking system, this setup pairs a responsive IM6 grap...
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Lew's Crappie Thunder Spincast Rod and Reel Combo
$54.99
$54.99
Master crappie fishing with the Lew's Crappie Thunder Spincast Combo, engineered for serious anglers who refuse to compromise. This premium two-piece graphite rod pairs seamlessly with a lightweigh...
Lew's Crappie Thunder Underspin Rod and Reel Combo
$54.99
$54.99
$54.99
Master crappie fishing with the Lew's Crappie Thunder Underspin Combo, engineered for serious anglers. This premium setup combines a two-piece graphite rod blank with a lightweight graphite reel fr...
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Lew's Custom Pro Gen 2 Spinning Reel
$169.95
$169.95
$169.95
Offering reduced weight and improved startup freeness from the previous generation, the Lew's Custom Pro Gen 2 Spinning Reel delivers lightweight, dependable performance that is a cut above other s...
Lew's ISO Baitcasting Reel
$159.95
$159.95
$159.95
The Lew's ISO Baitcasting Reel combines precision engineering with lightweight performance for serious anglers. Built with a one-piece graphite frame and graphite sideplates, this reel delivers dur...
Lew's KVD Elite Spinning Rods -Close Up
$129.99
$129.99
$129.99
Lew's KVD Elite Spinning Rods deliver pro-level performance with responsive IM8 graphite construction and FOCAS technology—a multi-layered process that boosts tip strength by 75% while enhancing du...
Lew's Wally Marshall Speed Shooter Spinning Rod and Reel Combo
$89.99
$89.99
$89.99
The Lew's Wally Marshall Speed Shooter Spinning Combo delivers tournament-grade performance engineered for serious anglers. A 4-bearing reel system ensures smooth, dependable operation on every cas...
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Lew's Wally Marshall Speed Shooter Spinning Rods
$74.95
$74.95
$74.95
Master dock-shooting crappie fishing with the Lew's Wally Marshall Speed Shooter Spinning Rod, engineered in partnership with legendary angler Wally Marshall. Built on premium IM8 graphite blanks w...
Local Boy Men's High Badge OD Short Sleeve T-Shirt - Light Green
$30.00
$30.00
$30.00
Local Boy High Badge OD Short Sleeve T-Shirt combines classic style with everyday comfort. Crafted from 100% preshrunk cotton, this tee is built to last wash after wash without shrinking or losing ...
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Local Boy Men's Local League T-Shirt - Paprika
$30.00
$30.00
$30.00
Local Boy Local League T-Shirt combines comfort with style. Crafted from 100% preshrunk cotton, this tee is built to last wash after wash without shrinking or fading. The signature LBO logo adorns ...
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Local Boy Men's Sandy Crab T-Shirt - Aqua
$30.00
$30.00
$30.00
Local Boy Sandy Crab T-Shirt combines comfort with coastal style. Crafted from 100% preshrunk cotton, this tee delivers a soft, durable fit that holds its shape wash after wash. The signature LBO l...
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Local Boy Men's Text and Tail T-Shirt - Light Green
$30.00
$30.00
Local Boy Outfitters brings you a classic tee built for comfort and style. Crafted from 100% preshrunk cotton, this shirt maintains its fit wash after wash. The left chest pocket displays our signa...
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Local Boy Outfitters 80 Proof short sleeve t shirt for outdoor and casual wear - White
$30.00
$30.00
$30.00
The Local Boy Outfitters 80 Proof Short Sleeve T-Shirt combines classic Southern outdoor style with premium everyday comfort. Designed for life on the water, in the woods, or relaxing at home, this...
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Local Boy Outfitters Banquet short sleeve t shirt with chest pocket and back graphic
$30.00
$30.00
$30.00
The Local Boy Outfitters Banquet Short Sleeve T-Shirt delivers classic Southern style, everyday comfort, and durable quality for outdoor enthusiasts and casual wear alike. Designed with a tradition...
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Local Boy Outfitters Big Bass short sleeve fishing t shirt with jumping bass graphic - Blue
$30.00
$30.00
The Local Boy Outfitters Big Bass Short Sleeve T-Shirt delivers classic outdoor style with a laid-back coastal vibe perfect for anglers and outdoor enthusiasts. Featuring a bold back graphic of a j...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.