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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Local Boy Outfitters Driftwood polo shirt with embroidered Dog and Moon logo - Opal Blue
$65.00
$65.00
$65.00
The Local Boy Outfitters Driftwood Polo Shirt delivers a perfect blend of classic Southern style, modern comfort, and versatile everyday performance. Designed with updated seasonal sizing for a mor...
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Local Boy Outfitters Reserved short sleeve t shirt with whiskey inspired outdoor graphic
$30.00
$30.00
$30.00
The Local Boy Outfitters Reserved Short Sleeve Tee combines classic Southern style with everyday comfort and durable construction. Made from 100% preshrunk cotton, this soft and breathable t-shirt ...
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Local Boy Outfitters SS Edisto performance polo shirt with embroidered logo - Marina White
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$65.00
$65.00
$65.00
The Local Boy Outfitters SS Edisto Polo combines classic Southern style with modern comfort and performance. Designed with updated seasonal sizing for an improved fit, this versatile polo is perfec...
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Local Boy Outfitters Volley Shorts men's quick-dry performance shorts with 6-inch inseam - Localflage
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$45.00
$45.00
$45.00
The Local Boy Outfitters Volley Shorts are designed for active lifestyles, delivering the perfect combination of comfort, performance, and Southern-inspired style. Whether you're spending the day a...
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Local Boy Outfitters Wando Swim Trunks men's quick-dry swim shorts with 6-inch inseam - Light Blue Oyster
$45.00
$45.00
$45.00
The Local Boy Outfitters Wando Swim Trunks are built for life on the water, combining lightweight comfort, quick-drying performance, and classic Southern style. Whether you're spending the day at t...
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Local Boy Dirty Myrtle Polo - Distressed LCF
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from $50.00
from $50.00
$50.00
Constructed with breathable material and a flattering fit, our Local Boy Dirty Myrtle Men's Polo Shirts deliver comfort for any occasion. Each shirt features an embroidered dog & moon logo on t...
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Megabass Dog-X Diamante Sonic Slide Baits - Albino Pearl Shad
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$21.95
$21.95
$21.95
Experience explosive topwater action with the Megabass Dog-X Diamante Sonic Slide, a premium walking bait engineered for long casts and aggressive surface strikes. Designed with Megabass' signature...
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Megabass Karashi Twitch Bait – Finesse Subsurface Topwater Lure
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$17.95
$17.95
$17.95
The Megabass Karashi Twitch Bait is a highly versatile finesse lure designed to adapt to multiple fishing conditions and presentations. With its lightweight, slow-sinking design, this bait can be f...
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Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
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from $14.95
from $14.95
$14.95
Target trophy bass with the Megabass Magdraft Freestyle Swimbait. Its distinctive blunt nose and top groove accommodate screw-lock hooks with precision, while the aggressive tail action generates p...
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Megabass Magdraft Swimbaits - Albino Pearl Shad
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from $14.95
from $14.95
$14.95
The Megabass Magdraft Swimbaits offer unparalleled fishing performance, with its unique design and realistic appearance. Made with advanced engineering, the 3-D eyes and highly detailed pours perfe...
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Missile Baits Freedom Flyer Minnow Swimbaits - Arkansas Shiner
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$6.95
$6.95
$6.95
Designed for maximum action with minimal effort, the Missile Baits Freedom Flyer Minnow delivers results across multiple fishing applications. Its streamlined profile features precise detailing and...
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Missile Baits Spunk Shad Swimbaits - Frosted Purple
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$6.19
$6.19
$6.19
The Missile Baits Spunk Shad is a game-changing pintail swimbait built to entice strikes. Its thick ribbed body generates a mesmerizing action that works perfectly on Chatter baits, Scroungers, Ned...
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Missile Jigs Eye Roll Jig Heads - Unpainted
from $9.99
from $9.99
$9.99
Engineered for bass anglers who demand precision, the Missile Jigs Eye Roll Jig Head delivers a seductive rocking action that triggers strikes. The lead ball head with high center of gravity excels...
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NetBait BaitFuel HexTek The Rascal Craw 3.5 inch flipping craw bait for bass fishing - Black Blue
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$5.99
$5.99
$5.99
The NetBait BaitFuel HexTek The Rascal Craw is built for anglers who demand maximum performance when flipping, pitching, and targeting bass in heavy cover. Designed with a streamlined body that acc...
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Northland Tackle Lite Bite Slip Bobber fishing float oval and pencil styles
from $4.49
from $4.49
The Northland Tackle Lite-Bite Slip Bobber is designed for anglers who need ultimate sensitivity and precision when targeting finicky fish. Built to detect even the lightest strikes, this high-perf...
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Owner Ultra Head Round Jig Heads - Natural
$6.95
$6.95
$6.95
Master finesse fishing with the Owner Ultra head Round Jig Head, engineered for precision and performance. Built around a premium light wire, round bend Owner 5318 Super Needle Point hook, this jig...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.