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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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PENN Carnage II Spinning Surf Rod
$199.95
$199.95
The Penn Carnage II Spinning Surf Rod delivers tournament-grade performance for serious anglers who demand reliability in challenging conditions. Built with premium Fuji guides that reduce friction...
Phenix Feather Spinning Rod lightweight high sensitivity spinning fishing rod with carbon fiber construction.
$169.99
$169.99
$169.99
The Phenix Feather Spinning Rods are engineered for anglers who demand elite sensitivity, lightweight performance, and precise control on the water. Designed using an advanced cross-weave construct...
Phenix M1 Spinning Rod carbon fiber fishing rod with high sensitivity and premium cork handle
$199.99
$199.99
$199.99
The Phenix M1 Spinning Rods have been completely redesigned to deliver next-level sensitivity, lightweight balance, and tournament-grade performance for serious anglers. Built on advanced Vortex so...
Promar Premier Anglers Series Landing Nets
from $41.99
from $41.99
$41.99
The Promar Premier Angler Series Landing Nets combine refined design with practical performance for serious anglers. Built with Hook-Resist anti-snag netting, these nets prevent frustrating tangles...
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Promar Premier Telescopic Series Landing Net
from $57.99
from $57.99
$57.99
The Promar Telescopic Premier Series Landing Net combines convenience with dependable functionality for anglers of all skill levels. Its adjustable telescopic handle extends to your ideal length, m...
Rapala Claptail Topwater Baits - Black Back Shad
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$21.95
$21.95
$21.95
Designed by legendary angler Jacob Wheeler, the Rapala Claptail 110 topwater lure combines innovation with proven performance. Its metal prop and trailing blade collide during retrieves, generating...
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Rapala Crush City Cleanup Craw - Green Pumpkin
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$7.95
$7.95
$7.95
Engineered with pro angler Jacob Wheeler, the Rapala Crush City Cleanup Craw delivers tournament-winning performance in a compact package. Aggressive flanged claws generate a tight, enticing kickin...
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Rapala Crush City Jerk Swimbaits - Albino Pearl
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$7.95
$7.95
$7.95
Master the art of finesse fishing with the Rapala Crush City Jerk 3.75" Soft Jerkbait. Its distinctive fork-shaped tail quivers responsively with minimal rod movement, while the ribbed belly and re...
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Rapala Rattlin Rap Lipless Crankbaits - Redfire Crawdad
$7.95
$7.95
$7.95
The Rapala Rattlin’ Rap Lipless Crankbait has been a staple in bass fishing since the mid-1990s. Known for its loud internal rattle and tight vibrating action, this bait excels when covering water,...
Rapala Snare 50 Lipless Crankbait - Crystal Craw
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$9.49
$9.49
$9.49
The Rapala Snare 50 Lipless Crankbait is built for long casts, tight vibration, and consistent performance in both open water and heavy cover. Featuring a belly-weighted design, this bait delivers ...
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Reaction Innovations Spicy Beaver 3.75 inch creature bait soft plastic fishing lure 6 pack - California 420
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$6.25
$6.25
$6.25
The Reaction Innovations Spicy Beaver Creature Baits deliver an aggressive twist on one of the most proven soft plastic bait profiles in bass fishing. Built from the legendary Beaver design, the Sp...
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Roboworm Alive Shad Swimbaits - Aaron's Magic
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$4.99
$4.99
$4.99
The Roboworm Alive Shad delivers finesse fishing excellence with its hand-poured, supple body that mimics natural shad movement. Advanced robotic technology ensures consistent, vibrant color combin...
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Shimano Caius 150 Casting Reels
$94.99
$94.99
$94.99
The Shimano Caius 150 Casting Reel delivers professional-grade performance without the premium price tag. This lightweight, compact reel features a Variable Brake System that harnesses centrifugal ...
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Shimano Clarus Spinning Rods
$109.99
$109.99
$109.99
Experience the precision and control that separates successful anglers from the rest. Shimano Clarus Spinning Rods feature titanium oxide guides engineered for smooth line flow and extended casting...
Shimano Curado 150M Casting Reel
$234.99
$234.99
$234.99
The Shimano Curado 150M delivers tournament-grade performance in a compact, powerful package. Its SVS INFINITY braking system provides precise spool control with an external adjustment knob for rea...
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Shimano Nasci FD Spinning Reels
$124.99
$124.99
$124.99
The Shimano Nasci FD Spinning Reel delivers professional-grade performance without the premium price tag. Its innovative Ant-Twist Fin sits close to the line roller, virtually eliminating wind knot...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.