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Rapala
Rapala is the original innovator in fishing tackle with an exceptional ability to continuously renew and apply Lauri Rapala’s groundbreaking innovation that changed lure fishing forever: the Rapala wobble that imitates a wounded baitfish. This can be seen in the superior know-how in lure design and traditional craftsmanship values that are combined with cutting edge technology and uncompromising quality control. Today’s technology allows very advanced and precise production methods, yet throughout the production process, the lure parts are repeatedly checked for quality. And at the end of the production, every Rapala lure that has a swimming lip is still hand tuned and tank tested to guarantee perfect action straight out of the box.
Rapala 20lb High-Vis Digital Scale
Regular price
$179.99
Sale price
$179.99
Regular price
$179.99
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Experience the most accurate weight measurements with the Rapala 20lb High-Vis Digital Scale. Its oversized E-Ink display is easy to read from any angle, while the external strain gauge provides pr...
Rapala 4" Hook File
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$14.99
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$14.99
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Enhance your fishing game with the Rapala 4" Hook File. Treated with silicone, its double-sided blade features an ultra-fine cutting edge for razor-sharp hooks. Its compact size and ergonomic handl...
Rapala 4" Panfish Pliers
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$8.99
Sale price
$8.99
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The Rapala 4" Panfish Pliers are a must-have tool for any angler. With their narrow gripping nose, tough carbon steel construction, and compact size, these pliers provide excellent control and reac...
Rapala 5" Mini Pliers
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$8.99
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$8.99
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Get the perfect catch with Rapala's 5" Mini Pliers! Our spring loaded, carbon steel needle-nose pliers are designed with a nickel plated finish and a side cutter that is perfect for thin line and l...
Rapala 6.5" Angler's Pliers
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$10.99
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$10.99
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Experience the ultimate in fishing gear with Rapala's 6.5" Angler's Pliers! Made of durable carbon steel, these pliers are built to last. The co-molded grip and double leaf spring provide comfort a...
Rapala 6” Fish N’ Fillet Knife
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from $19.99
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from $19.99
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Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of N...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits
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$9.99
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$9.99
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Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits
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$9.99
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$9.99
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The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala Countdown Minnow
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from $8.99
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from $8.99
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Sinking at a consistent rate of one foot per second, the Rapala Countdown Minnow Crankbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops ...
Rapala Crush City Bronco Bug
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$6.99
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$6.99
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/per
Experience the ultimate in bait perfection with the Rapala Crush City Bronco Bug. Its Smart Injection Technology combines customized colors, flakes, salt, and scent for the ideal presentation. With...
Rapala Crush City Janitor Worm
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$6.49
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$6.49
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The Rapala Crush City Janitor Worm is the perfect choice for finesse fishing. Its tapered tail provides lifelike movement, while Rapala's Smart Injection Technology adds custom colors, flake, salt,...
Rapala Crush City Pig Stick
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$6.99
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$6.99
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The Rapala Crush City Pigstick is a must-have for any serious angler. Its enticing shimmy and increased sink rate make it irresistible to pigs and big bass alike. With added salt content for densit...
Rapala CrushCity Freeloader Swimbait
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$6.49
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$6.49
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/per
Discover the ultimate lure versatility with Rapala Crushcity Freeloader! Perfect for spinnerbaits, bladed jigs, or scrounger heads, it offers easy rigging with belly and top hook slots and alluring...
Rapala CrushCity Mayor Swimbaits
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from $6.49
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from $6.49
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Experience the ultimate fishing adventure with Rapala CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, and ...
Rapala CrushCity Mooch Minnow Swimbaits
Regular price
$6.49
Sale price
$6.49
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Introducing the Rapala CrushCity Mooch Minnow - a revolutionary lure that blends the best of a minnow-style fluke bait and a swimbait. With a versatile design that allows for jig head or drop shot ...
Rapala Deluxe Electric Fillet Knife Set
Regular price
$75.99
Sale price
$75.99
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Operating on either 12-volt DC or 110-volt AC power, the Rapala Guide Fillet Knife works wherever you may be - the boat, campsite or at home. An ultra-quiet, long-lasting motor housed in a comforta...

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
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