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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Shimano Sellus Casting Rods
$64.99
$64.99
Experience the perfect balance of performance and value with Shimano Sellus Casting Rods. Engineered with DIAFLASH technology featuring diagonal carbon tape wrapping, these rods minimize energy los...
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Shimano Sellus Spinning Rods
$64.99
$64.99
Master finesse and power with the Shimano Sellus Spinning Rods, engineered for bass anglers who demand versatility without compromise. The lightweight, powerful blank delivers all-day casting comfo...
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Simms Challenger Fishing Bibs 2026 - Black
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$350.00
$350.00
$350.00
Experience uncompromising protection on the water with the Simms Challenger Men's Bib. Built from an improved 3-layer stretch textile with fully taped seams, this bib delivers 100-percent water...
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Simms Double Haul Trucker Hat - Stone Black
$40.00
$40.00
$40.00
The Simms Double Haul Trucker Hat brings classic style to the water and beyond. Built with a mid-crown fit that sits comfortably all day, this trucker hat adapts seamlessly whether you're working t...
Simms Logo Short Sleeve T-Shirt - Tent Green
$39.95
$39.95
The Simms Logo Short Sleeve T-Shirt delivers comfort that lasts from your first cast to your final outing. Crafted from a premium 60% preshrunk cotton and 40% suede polyester blend, this lightweigh...
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Simms Men's Bugstopper SolarFlex Hoody - Loden Heather - Back View
$100.00
$100.00
$100.00
Soft, stretchy SolarFlex® fabric meets a full suite of Insect Shield® and UPF 50+ protection, the Bugstopper® SolarFlex® Hoody is the hot-day mainstay that keeps you focused on the only itch that n...
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Simms Honor Badge Men's T-Shirts - Navy Heather
$40.00
$40.00
$40.00
Men's Honor Badge T-Shirt Crafted for those who live the water, this premium tee features the iconic Simms logo and Montana heritage—a subtle nod to the brand's roots in fly-fishing country. Built...
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Simms Men's Lake Nomad T-Shirts - Natural
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$40.00
$40.00
$40.00
Built for anglers who value comfort without compromise. This classic tee pairs a soft, breathable cotton with a modern logo that captures the spirit of nomadic water exploration. Whether you're hea...
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Simms Men's Launch SS Shirt
$85.00
$85.00
The ultimate travel shirt, short-sleeve edition. Enjoy your trip from plane to pier, on the water or out to lunch, with tech fabric and features that combine performance with a casual feel and cris...
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Natural - Simms Men's Locals Bass Shop T-Shirts
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$40.00
$40.00
$40.00
Open 24/7 for everything on your lippin' it list, the Locals Bass Shop tee delivers service with a smile. Cut from a no-shrink, easy-wearing cotton-fabric build, this tee is made to last through co...
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Simms Men's SolarFlex Hoody - Overcast - Back View
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+1
$85.00
$85.00
$85.00
SIMM's SolarFlex Hoody delivers UPF 50+ sun protection for serious anglers who spend long hours on the water. Whether you're casting off a boat or wading the river, this hoody shields your skin fro...
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Simms Stamp Lock Men's T-Shirt - Charcoal Heather
$40.00
$40.00
$40.00
Vintage vibes meet modern convenience with this Men's Stamp Lock Tech T-Shirt. Rock the throwback logo that pays homage to Simms heritage while enjoying fabric engineered for easy care—machine wash...
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Simms Men's Tailout Air Short Sleeve Shirt - Albacore
$85.00
$85.00
$85.00
Meet the Tailout Shirt—your go-anywhere essential, reimagined in a high-performance tech fabric that works as hard as you do. Designed to move effortlessly with your body, it features 4-way stretch...
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Simms Men's Tech Artist Series Hoody - Windy Lunar Grey
$60.00
$60.00
$60.00
Wear your favorite catch and stay ultra-fresh in the Tech Hoody that dials down the heat and cranks the comfort with an easy-breathing, moisture-wicking, sun-blocking fabric formula. A lightweight...
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Simms Men's Waypoint Rain Pants
$190.00
$190.00
$190.00
Lightweight, fully waterproof Waypoints™ Pants stuff inside a low-profile pocket, perfect for packs and boat bags and ready to keep you dry in a moment's notice. Lightweight and packable 2.5-layer...
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Simms Mesh Trucker Hat - Selvedge
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+1
$40.00
$40.00
$40.00
Stay focused on the water with the Simms Mesh Trucker Hat, designed to keep you cool and comfortable during long days on the river. The breathable mesh construction promotes airflow to prevent over...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.