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Men's Superlight Fishing Pants - Cinder
$99.95
$99.95
$99.95
Take your fishing game to the next level with our Men's Superlight Fishing Pants! Our moisture-wicking technology and speedy dry time guarantee all-day comfort, while the UPF 50+ protection shields...
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Simms Bass Icon Trucker Hat – Low Crown Cotton Twill Front with Mesh Back and Bass Patch Logo
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$29.94
$29.94
$29.94
Celebrate your passion for bass fishing in comfort and style with the Simms Bass Icon Trucker Hat.This classic cap features a low-crown fit and the iconic Simms bass patch, delivering laid-back sty...
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Simms Bass Icon Trucker Hats w/ Southern Reel Name Hats - Foliage
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$29.95
$29.95
$29.95
Our classic Bass Icon Trucker Hat features the iconic bass patch and Simms text with a low-crown fit, mesh back and adjustable snap closure for the perfect fit. CROWN FIT: Low FABRIC TECH: 100% co...
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20% Off
Gray t-shirt with Simms Fishing Products logo and fish design on a white background
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$31.96
$31.96
$39.95
Experience everyday comfort and effortless style with the Simms Bass Ruler T-Shirt. Made from 100% cotton, this tee offers a soft, breathable feel perfect for all-day wear. Featuring a bold graphic...
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Green plaid shirt on a white background
$99.95
$99.95
Experience all-season comfort with the Simms Brackett Flannel Long Sleeve Shirt, crafted from a soft cotton/poly blend enhanced with Brrr° temperature-regulating technology. This lightweight, class...
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Simms Bugstopper Sunglove - Stone
$50.00
$50.00
$50.00
Protect your hands from the sun and bugs with Simms Bugstopper Sungloves. These half-finger gloves come with UPF 50 protection and Insect Shield® technology. The long length and built-in stripping ...
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50% Off Sold Out
Simms Bugstopper Sunsleeve - Smoke
$19.97
$19.97
$39.95
Experience unbeatable sun & bug protection with Simms Bugstopper Sun Sleeve. This UPF50 SolarFlex fabric with Insect Shield Technology offers lightweight, quick-dry comfort with an elastic bice...
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Simms Captains Cap - Steel Gray
$34.95
$34.95
$34.95
Upgrade your style with the Simms Captain's Cap. This modern twist on the classic captain's cap features a structured design and rope detail along the brim, providing all-day comfort and a timeless...
Simms Challenger Fishing Bibs 2026 - Black
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$350.00
$350.00
$350.00
Experience uncompromising protection on the water with the Simms Challenger Men's Bib. Built from an improved 3-layer stretch textile with fully taped seams, this bib delivers 100-percent water...
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30% Off Sold Out
Simms Challenger Fishing Jacket - Black
$174.97
$174.97
$249.95
The Simms Challenger Fishing Jacket is a must-have for any outdoor enthusiast. Made with waterproof Toray fabric and fully taped seams, it keeps you dry on cold and wet days. Fleece-lined pocke...
Simms Challenger Fishing Jacket 2026
$330.00
$330.00
$330.00
When unpredictable weather strikes, the Simms Challenger Fishing Jacket delivers uncompromising protection without sacrificing mobility. Built with a stretch 3-layer waterproof and breathable texti...
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Simms Challenger Men's Solar Crew - Southern Reel Outfitters
$49.95
$49.95
$49.95
Introducing the Simms Challenger Men's Solar Crew, the ultimate fishing shirt for hot, sticky conditions. With a lightweight jersey knit fabric and breathable back and underarm panels, this shirt k...
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Simms Challenger Shorts
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$69.95
$69.95
$69.95
Simms Challenger Shorts are designed for anglers who demand comfort and functionality from boat launch to on-deck action. Crafted from a soft, stretchy cotton/poly blend, these shorts offer stain r...
Simms Challenger Solar Hoody with UPF 30+ sun protection and full hood for fishing.
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$70.00
$70.00
$70.00
Fish longer and stay protected with the Simms Challenger Solar Hoody, designed for all-day comfort in hot, sunny conditions. Made with lightweight, breathable fabric, this performance hoody featu...
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50% Off
Simms Coldweather Cap - Loden
$29.97
$29.97
$59.95
Stay warm and stylish with the Simms Cold weather Cap! Featuring a durable polyester/wool blend shell and cozy Sherpa-fleece interior, this cap is perfect for any weather. The convertible ear flaps...
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Simms Cutbank Sun Hat – Western Style Straw Hat with Wide Brim, Stampede Strap, and Packable Design for Outdoor Protection
$70.00
$70.00
$70.00
Stay protected in style with the Simms Cutbank Sun Hat — your go-to for sun-filled days on the water or off the grid.Blending classic Western flair with practical design, this straw hat features ...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.