Designed by Elite Series pro’s, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featur...
The Zoom Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standa...
Experience the ultimate in jerk bait fishing with Megabass Vision 110! Featuring a slow floating design and tungsten Multi-Way Moving Balancer System, this lure offers superior cast ability and li...
When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Har...
The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, hard-pulsing action without fouling up meaning more fish in the boat. Featuring a premium vibrating bla...
Buckeye Lures J-Will Swimbait Jig Heads were created by pro angler Jason Williamson to offer an excellent option for swimbaits in open water. For unmatched strength and the ability to wrangle in to...
The KVD Swim-N-Shiner has a tail that moves easily at slow speeds. It has different action than the Swim'n Caffeine Shad. Strike King's Perfect Plastics are the BEST soft plastic lures on the marke...
Kevin VanDam spent close to two years designing and testing the Strike King Kvd 200 Series Jerkbaits before he got it just right. It’s unlike any jerkbait on the market with a wilder action than a...
The Storm Original Wiggle Wart is the perfect lure for bagging that big catch. Its small size makes it highly versatile and its legendary side-to-side action entices fish of any species. With clas...
Catch more strikes with the Spro RkCrawler MD55 Crankbait, designed by B.A.S.S. Elite Series Angler Mike McClelland! With a shallower dive angle and the ability to deflect off cover, this bait is p...
The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action.
Amplified water displacement gen...
Take your craw fishing to the next level with Megabass Sleeper Craw! Highly realistic and incredibly durable, this revolutionary lure features a concealed weight system for improved snag-avoidance ...
Experience the wild west with Duke Cannon's Big American Bourbon Soap! This large 10 oz. bar soap uses award-winning Kentucky Straight Bourbon Whiskey, giving it a rich, oak barrel scent that will ...
The Redington Palix River Waders keep you safe, dry, and comfortable on any angling adventure. Crafted with 3-layer polyester and waterproof/breathable DWR coating, these waders feature reinforced ...
Elevate your fishing game with the Hildebrandt Go Getter Spinnerbait! Designed to catch bass day or night, it features durable silicone skirts and 24K gold plated blades for maximum movement and at...
Designed to keep you safe and comfortable in the water, the Redington Palix River Pants are constructed with 3-layer DWR coated fabric and high density neoprene booties. With strategically-place...
This unique rigging design allows anglers the opportunity to present Texas-rigged soft plastics into those hard-to-reach places without the need for a bullet weight. The Ozark Rig has weight strate...
The Spro KGB Chad Shad 180 Glide Bait is the perfect lure for trophy-class bass. With its precise controls, you can master any fishing conditions and scenarios with ease. Show off its versatility a...
Our Caller's Lanyard provides hours of comfortable use while handling your calls. Crafted from a soft, Polypropylene braided cord, its wide collar fits comfortably on your neck. Easily customize yo...
The 6th Sense Speed Wake Wakebait is the ultimate topwater presentation to mimic a fleeing bluegill or baitfish at high speeds. Built specifically for fishing fast, the 6th Sense Speed Wake Wakebai...
Experience the thrill of reeling in your catch with Road Runner Marabou Twin Pack. Deadly on bass, walleye, crappie, and more, these jigs feature a fuzzy grub body, silver spinner blade, and high-...
Experience the 6th Sense Movement 80 WK Wakebait and its unique action that will trigger strikes from predators even in open water! With its 45-degree bill and wide-swinging action through the top ...
The Ol’ Tom Graphic Tee is constructed with a 60% cotton and 40% polyester blend which provides softness and comfort. The Ol’ Tom Graphic Tee has an Ol’ Tom logo on the front pocket and depicts th...
The Rapala PXR Mavrik 110 Suspending Jerkbait is a high performance jerkbait that provides anglers with incredible fish-catching action and realism. Internally it features a unique weight transfer ...
Stay comfortable and in control out on the water with the Simms Windstopper Half-Finger Gloves. Made with GORE-TEX WINDSTOPPER® stretch fleece, these gloves offer warmth, water resistance, and prot...
Achieve tournament-level success with the Megabass SV-3 Double Willow Spinnerbait! Developed by top-level pros, this spinnerbait is designed to trigger vicious bites thanks to its Level Swimming An...
Featuring the recognizable Drake logo, this long-lasting and water-resistant 5" wide x 2.5" tall window decal is the perfect way to show off your fervor for the sport of hunting and the lifestyle w...
Experience the ultimate fishing adventure with Rapala CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, and ...
Experience maximum flash and color variation with the 1st Gen Fishing Split-Blade Compact Spinnerbait. Designed with precision and the angler in mind, this spinnerbait features two 50/50 split colo...
The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. It is also an...
Introducing the VMC Hybrid Swimbait Jig, the ultimate tool for presenting your favorite swimbaits to big bass. Its hybrid design offers a wider gap for better hook sets and added strength for reeli...
