Fishing
Hunting
Boating

Zebco
In 1947, a Texas watchmaker named R.D. hull got the idea for a new kind of fishing reel after watching a clerk at a meat counter pull string from a fixed spool. In 1949, the first "Standard" spincast reels are produced by Zero Hour Bomb Company of Tulsa, OK, maker of electric time bombs for Oil Drilling. Zebco became an icon after the 1954 introduction of the Zebco 33 spincast reel, and to this day is the manufacturer of first-rate spincast reels.


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.