The Freddie's "SET-ME-FREE" Lure Retriever is possible the best fishing lure retrieval tool on the market today. Aren't we all tired of losing those expensive fishing baits? Try the "Set-Me-Free" fishing lure retriever and stop leaving your expensive fishing tackle in the lake! Fishing Tournament tested and approved by pro fisherman and amateurs alike, this is one fishing lure retrieval tool you won't want to be without. The Set Me Free fishing lure retriever is so simple to use, no more ropes and plug-knockers to waste your time and tangle up your tackle. You simply carry this lure retriever in your pocket, attach to your fishing line is seconds and boom! You're expensive fishing lure is no longer tangled! The Freddie's Set Me Free lure retriever was designed and developed by fisherman for fisherman. Don't leave home for the fishing hole without it!