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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Strike King KVD Perfect Plastics Fat Baby Finesse Worm Dirt Strike King KVD Perfect Plastics Fat Baby Finesse Worm Green Pumpkin
+10
+9
+8
+7
+6
+5
$5.29
$5.29
The Strike King KVD Fat Baby Finesse Worm features a slightly bigger body size than the traditional finesse worm. Shorter in length with a Larger diameter to allow you to use bigger tackle, it sti...
Strike King KVD Perfect Plastics Filler Worms - Desert Craw Strike King KVD Perfect Plastics Filler Worms - Fire Crawler
+11
+10
+9
+8
+7
+6
$6.99
$6.99
Experience the West Coast fishing style with the Strike King KVD Perfect Plastics Filler Worms. Made with ultra-soft plastic and OPT technology, these worms deliver maximum fish-attracting action. ...
Strike King KVD Perfect Plastics Zeus Worm - Green Pumpkin Strike King KVD Perfect Plastics Zeus Worm - Melon Bug
+7
+6
+5
+4
+3
+2
$6.99
$6.99
Lure in the biggest and most powerful bass with Strike King KVD Perfect Plastics Zeus Worms. Featuring a dynamic ribbon-tail, ultra-realistic Perfect Plastic texture, and irresistible Coffee Scent,...
Strike King Kvd Swim-n-Shiner Strike King Kvd Swim-n-Shiner
+10
+9
+8
+7
+6
+5
$5.79
$5.79
The KVD Swim-N-Shiner has a tail that moves easily at slow speeds. It has different action than the Swim'n Caffeine Shad. Strike King's Perfect Plastics are the BEST soft plastic lures on the marke...
Strike King Lil' Ledge Spoon - Chrome Blue - Southern Reel Outfitters Strike King Lil' Ledge Spoons - Pearl
+5
+4
+3
+2
+1
$4.99
$4.99
The Strike King Lil' Ledge Spoon is a revolutionary fishing tool designed to catch more fish! Patented to produce a random shimmering and spinning motion, this spoon uses a built-in swivel and Must...
Strike King Lil' Mr. Money Spinnerbaits Strike King Lil' Mr. Money Spinnerbaits
+5
+4
+3
+2
+1
$6.49
$6.49
The Strike King Lil Mr. Money Spinner bait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with Smaller bait fish. It features a Large Indiana blade ...
Strike King Mr. Crappie Joker Crappie Baits - Acid Rain - Southern Reel Outfitters Strike King Mr. Crappie Joker Crappie Baits - Blue Pearl - Southern Reel Outfitters
+10
+9
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+5
$2.99
$2.99
$2.99
Reel in the catches with the Strike King Mr. Crappie 2" Joker Crappie Baits. Featuring 15 lifelike plastic baits designed for freshwater use, these soft baits are highly durable and offer a realis...
Strike King Mr. Crappie Lightning Shad - Hot Chicken.com Strike King Mr. Crappie Lightning Shad - Pink Tuxedo
+8
+7
+6
+5
+4
+3
$3.29
$3.29
The Strike King Mr. Crappie Lightning Shad is designed with a 2-inch solid body that has a swimming action of a shad or shiner! Great for casting, fishing vertical, slow trolling and drop shot too!...
Strike King Mr. Crappie Slabalicious Swimbait - Acid Rain Strike-King Mr Crappie Slabalicious Bait - Blue Pearl
+18
+17
+16
+15
+14
+13
$3.99
$3.99
The Strike King Mr. Crappie Slabalicious Swimbait is engineered to turn every fishing trip into a success story. Its specialized design creates irresistible paddle-tail action that triggers aggress...
33% Off
Strike King Perfect Plastics Drop Shot Half Shell Worms - Desert Craw Strike King Perfect Plastics Drop Shot Half Shell Worms - Edge
+8
+7
+6
+5
+4
+3
$3.54
$3.54
$5.29
Bring your fishing game to the next level with the Strike King KVD Perfect Plastic Drop Shot Half Shell! This powerful 3.5-in. large-bodied bait is designed for maximum attraction, with its eye-ca...
Strike King Pro Model 3XD Series Crankbaits - Black Back Chartreuse Strike King Pro Model 3XD Series Crankbaits - Chartreuse Rootbeer
+19
+18
+17
+16
+15
+14
$6.49
$6.49
Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King XD Series Pro-Model Crankbait a go-to lure for all bassin' situations, and the colors are hard to beat—there's a patte...
Strike King Rage Cut-R Worms Strike King Rage Cut-R Worms Junebug
+11
+10
+9
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+6
$6.99
$6.99
$0.00
The Strike King Rage Tail Cut-R Worm is a soft bait with a crazy streak. It sports a Rage flange on its tail for increased action, and in fact, this tail design boasts the fastest tail flicker rat...
Strike King Rage Menace Black Neon Strike King Rage Menace Glacier
+12
+11
+10
+9
+8
+7
$6.99
$6.99
$0.00
The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use t...
Strike King Rage Swimmer Swimbait Strike King Rage Swimmer Swimbait
+10
+9
+8
+7
+6
+5
$6.99
$6.99
$0.00
The Strike King Rage Swimmer Swimbait is perfect when rigged with the Squadron Swimbait Jig Head or using a 4/0 hook alone! 3.75" - 7 per pack 4.75" - 6 per pack
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Strike King Rage Tail Thumper Worm Green Pumpkin Strike King Rage Tail Thumper Worm Plum
+2
+1
$5.49
$5.49
$0.00
Even on a slow retrieve, Strike King's Rage Tail Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or cut on the molded-in score line to double the tail's ...
Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits
+25
+24
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+22
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from $8.89
from $8.89
The Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits have a single tungsten rattle that has a one-knocker type sound which is completely different from the regular Red Eyed Shad. The Tung...

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