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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits
+25
+24
+23
+22
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+20
from $8.89
from $8.89
The Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits have a single tungsten rattle that has a one-knocker type sound which is completely different from the regular Red Eyed Shad. The Tung...
Strike King Super Finesse Worms Bubble Gum Strike King Super Finesse Worms Dirt
+9
+8
+7
+6
+5
+4
$5.79
$5.79
Experience unmatched action and durability with Strike King Super Finesse Worms. Salt impregnated and flexible, they're perfect for shaky style jigs, drop shot rigs, and more. As Kevin VanDam says,...
Talon Custom Billy Mac Fishing Jigs - Arkansas Craw Talon Custom Billy Mac Fishing Jigs - Billy's Pumpkin Blue
+11
+10
+9
+8
+7
+6
$5.49
$5.49
$5.49
The Talon Custom Billy Mac Fishing Jigs, developed with Elite Series pro Billy McCaghren, offers reliable performance and precision design for freshwater anglers. With a strong Mustad UltraPoint ho...
Thomas Buoyant Minnow Flutter Spoon - Brown Trout - Southern Reel Outfitters Thomas Buoyant Minnow Flutter Spoons - Rainbow Trout - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $3.99
from $3.99
The Thomas Buoyant Minnow has been a killer trout and salmon lure since receiving a U.S. patent in 1946. Its erratic-action wobbler perfectly replicates the frantic motions of a baitfish, while its...
Three Brothers Baits Loaded Dice - Albino Three Brothers Baits Loaded Dice - Black Blue
+9
+8
+7
+6
+5
+4
$12.95
$12.95
$12.95
Introducing the Three Brothers Baits Loaded Dice - the ultimate cube style bait! Made from our stretchy and durable SSP material, these baits stay on the hook for endless catches. Coated in our irr...
Trout Magnet Trout Magnet
+13
+12
+11
+10
+9
+8
$2.39
$2.39
The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait...
A black and gray War Eagle Buzz Toad buzzbait with a large buzz blade and a keeled head shaped like a toad. War Eagle Buzz Toad Buzzbaits - Black Gold
+7
+6
+5
+4
+3
+2
$7.29
$7.29
Experience explosive topwater action with the War Eagle Buzz Toad Buzzbaits. Combining the aggressive surface disturbance of a buzzbait with the powerful kick of a toad, this lure commands attentio...
War Eagle Single Prop buzzbait - Black with Black Blade War Eagle Buzz Baits - Sexy Shad with Silver Blade
+11
+10
+9
+8
+7
+6
$5.99
$5.99
The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on pla...
War Eagle Finesse Spinnerbaits Color: Cole Slaw with Silver Colorado/Gold Turtle Blades War Eagle Finesse Spinnerbaits
+14
+13
+12
+11
+10
+9
$8.99
$8.99
The War Eagle Finesse Spinner bait was designed by pro angler Mike McClelland to catch a quick limit of fish. The compact size of the Finesse Spinner bait will generate those extra bites during tou...
War Eagle Gold Colorado Indiana Spinnerbaits War Eagle Gold Colorado Indiana Spinnerbaits
+10
+9
+8
+7
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+5
$8.99
$8.99
War Eagle Gold Spinner baits are balanced to perfection and are ready to perform properly right out of the package. These War Eagle Gold Spinner baits feature custom hand tied skirts, a Mustad need...
War Eagle Gold Colorado Willow Spinnerbaits - Chartreuse Blue War Eagle Gold Colorado Willow Spinnerbaits - Sun Perch
+10
+9
+8
+7
+6
+5
$8.99
$8.99
Upgrade your fishing game with the War Eagle Gold Colorado Willow Spinnerbaits! Designed with a versatile blend of vibration and flash, these spinnerbaits provide a seductive lure for your catch. W...
War Eagle Gold Double Willow Spinnerbaits War Eagle Gold Double Willow Spinnerbaits
+12
+11
+10
+9
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+7
$8.99
$8.99
War Eagle Gold Spinner baits are balanced to perfection and are ready to perform properly right out of the package. These War Eagle Gold Spinner baits feature custom hand tied skirts, a Mustad need...
War Eagle Gold Screamin Eagle Colorado Indiana Spinnerbaits - White Chartreuse Reverse Blades War Eagle Gold Screamin Eagle Colorado Indiana Spinnerbaits - White Chartreuse Red Kicker
+2
+1
$8.99
$8.99
$8.99
 The War Eagle Gold Screamin Eagle Spinner bait is the size of a 1/4 oz spinner bait with the weight of a 1/2 oz spinner bait, making it ideal for burning through the water. Perfect for those times...
War Eagle Gold Screamin Eagle Double Colorado Willow Spinnerbaits - White Chartreuse Reverse Blades War Eagle Gold Screamin Eagle Double Colorado Willow Spinnerbaits - White Gold
+2
+1
$8.99
$8.99
Experience the thrill of the chase with the War Eagle Gold Screamin Eagle Spinnerbait. Its unique design combines the size of a 1/4 oz spinnerbait with the weight of a 1/2 oz, making it perfect for...
War Eagle Gold Screamin Eagle Double Willow Spinnerbaits - Chartreuse Blue War Eagle Gold Screamin Eagle Double Willow Spinnerbaits - Gold Shiner
+7
+6
+5
+4
+3
+2
$8.99
$8.99
$8.99
The War Eagle Gold Screamin Eagle Spinnerbait boasts a unique combination of weight and size, perfect for burning through the water and attracting bass. Its premium features, like the Mustad Needle...
War Eagle Hammered Blades Colorado Willow Spinnerbaits - Mouse War Eagle Hammered Blades Colorado Willow Spinnerbaits - Spot Remover
+3
+2
+1
$8.99
$8.99
Extending War Eagle’s legendary line of spinnerbaits, the War Eagle Hammered Blades Colorado Willow Spinnerbait offers a mesmerizing display of light that fish won’t be able to ignore. Equipped wit...

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