Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




Clear all
Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
War Eagle Hammered Blades Double Willow Spinnerbaits War Eagle Hammered Blades Double Willow Spinnerbaits
+3
+2
+1
$8.99
$8.99
Delivering a hypnotizing amount of flash, the War Eagle HammeRed Blades Double Willow Spinner bait will add a totally new element to your spinner bait arsenal. Featuring jewelers-grade textuRed bla...
War Eagle Nickel Colorado Willow Spinnerbaits - Blue Herring War Eagle Nickel Colorado Willow Spinnerbaits - Blue Pearl Shad
+12
+11
+10
+9
+8
+7
$8.99
$8.99
$8.99
Experience a tantalizing blend of vibration and flash with War Eagle Nickel Spinnerbaits. Featuring a versatile blade combo, hand-tied skirts, and Mustad hooks, these baits are ready to go straight...
War Eagle Nickel Screamin Eagle Double Willow Spinnerbaits War Eagle Nickel Screamin Eagle Double Willow Spinnerbaits
+10
+9
+8
+7
+6
+5
$8.99
$8.99
 The War Eagle Gold Screamin Eagle Spinner bait is the size of a 1/4 oz spinner bait with the weight of a 1/2 oz spinner bait, making it ideal for burning through the water. Perfect for those times...
Yamamoto Double Tail Grub - Black Large Blue Flake Yamamoto-Double-Tail-Grub-CINNAMON-BLACK-PURPLE-FLAKE
+9
+8
+7
+6
+5
+4
$6.99
$6.99
The Gary Yamamoto Double Tail Grub comes in 4" and 5" lengths and is considered one of the most effective Jig Trailers on the market, especially when combined with a Gary Yamamoto Skirt. The Double...
Yamamoto-Double-Tail-Hula-Grub-Green-Pumpkin-Black-Flake Yamamoto-Double-Tail-Hula-Grub-Smoke-Black-Purple
+7
+6
+5
+4
+3
+2
$7.49
$7.49
The Gary Yamamoto Double Tail Hula Grub 4" and 5" baits are great for bass fishing, crappie fishing or for any type of game fish. The Double Tail Hula Grub can be fished deep or shallow just like a...
Yamamoto Scope Shad Swimbaits - Baby Bass Yamamoto Scope Shad Swimbaits - Chartreuse - Electric Shad
+12
+11
+10
+9
+8
+7
$5.99
$5.99
$5.99
Experience the ultimate minnow bait and sonar tool with the Yamamoto Scope Shad. Its natural profile and action are irresistible to bass, while the baitfish body shape and forked tail produce an ul...
Yamamoto-Shad-Shape-Worm-cinnamon-black-flake Yamamoto-Shad-Shape-Worm-green-pumpkin-black-flake
+10
+9
+8
+7
+6
+5
$4.99
$4.99
The Gary Yamamoto Shad Shape Worm has proven to be one of the best finesse baits available and is the perfect fishing bait for drop shotting. The shad shape worm combines a ribbed senko belly and s...
38% Off
Yamamoto Yamatanuki Stick Bait - Baby Bass Yamamoto Yamatanuki Stick Bait - Watermelon Black Red
+13
+12
+11
+10
+9
+8
$4.95
$4.95
$7.95
Fish hard and heavy with the Yamamoto Yamatanuki Stick Bait! This 5/8oz soft plastic lure is perfect for casting and flipping into cover, and boasts an incredible horizontal rate of fall that will...
Yamamoto Zako Swimbait - Black with Blue Flake Yamamoto Zako Swimbait Minnows
+18
+17
+16
+15
+14
+13
$6.49
$6.49
$6.49
The Gary Yamamoto Zako Swimbait is fantastic for use as a chatterbait or for a flipping fishing bait. The Zako Swimbait acts just like a Small Bluegill or shad but is designed to hold a hook or jig...
Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Citrus Shad Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Black Back Chartreuse
+8
+7
+6
+5
+4
+3
$7.99
$7.99
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
Yo-Zuri 3DS MR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS MR Crankbaits - Bluegill
+6
+5
+4
+3
+2
+1
$7.99
$7.99
The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
Yo-Zuri 3DS SR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS SR Crankbaits - Bluegill
+4
+3
+2
+1
$7.99
$7.99
The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
Yum Swim'n Dinger Worms Black Blue Flake Yum Swim'n Dinger Worms Green Pumpkin
+5
+4
+3
+2
+1
$3.29
$3.29
Designed with the input of Elite Series professionals, the Yum Swim’n Dinger provides a hybrid attraction that retains all of the legendary features of the original Yum Dinger ­ – and then some. He...
Z-Man Big TRD Worms California Craw Z-Man Big TRD Worms Canada Craw
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The Z-Man Big TRD Worms are designed for finesse fishing and paired with Power Finesse ShroomZ jigheads for versatile results. The buoyant ElaZtech® construction allows the bait to stand upright an...
Z-Man Finesse TRD Worms The Deal Z-Man Finesse TRD Worms Bubble Gum
+32
+31
+30
+29
+28
+27
from $4.49
from $4.49
The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and eas...
Z-Man Finesse WormZ - Green Pumpkin
$3.99
$3.99
Cast the Z-Man Finesse WormZ and experience a realistic action and profile that's perfect for finesse presentations. 10X tougher ElaZtech construction withstands hits from bigger fish, and the salt...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.