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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Z-Man Giant TRD Worms California Craw Z-Man Giant TRD Worms Canada Craw
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$3.99
$3.99
$5.99
Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting Larger fish and cashing even bigger checks. Made from Z-Man’s 10x tough ElaZtech materia...
Z-Man Hula Stickz California Craw Z-Man Hula Stickz Canada Craw
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$4.49
$4.49
The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paiRed with a Finesse ShroomZ™ jighead -...
Z-Man Razor Shadz Z-Man Razor Shadz
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$4.99
$4.99
Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic je...
Z-Man Scented Jerk Shadz - Shiner Z-Man Scented Jerk Shadz Swimbaits
+2
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from $4.99
from $4.99
Not just any ol’ soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man’s exclusive Pro-Cure Super Gel, which is...
Z-Man Shad Fryz Micro Finesse Swimbait - Blue Glimmer Sparkle
$4.99
$4.99
Fish your way to success with the incredible Z-Man Shad Fryz Micro Finesse! It's perfectly designed to accurately mimic the shape of shad and panfish fry, with a bite-sized swimbait profile that's ...
Z-Man Tungsten Elite EVO Chatterbaits Z-Man Tungsten Elite EVO Chatterbaits - Glitter Bomb
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$15.99
$15.99
The Z-Man Tungsten Chatterbait Elite EVO boasts an award-winning design and low-profile, high-density tungsten construction for a fast sink and unique sound. Featuring a direct head-to-blade connec...
Zoom Brush Hogs - Black Zoom Brush Hogs - Blueberry
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from $6.29
from $6.29
$6.29
Zoom Brush Hog Creature Baits are the ultimate bait for catching big bass. With a beefy body and multiple appendages, they move through the water with ease, attracting even the most elusive fish....
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Zoom Centipede - Cotton Candy Zoom Centipede - Green Pumpkin
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$6.99
$6.99
$6.29
Introducing the Zoom Centipede - the ultimate Carolina-rigging dynamite! With a simple twitch of the rod, its finesse design allows for darting and gliding action. Use it on a Carolina rig, drop sh...
Zoom Fat Albert Grubs Chartreuse Glitter Zoom Fat Albert Grubs Chartreuse Pearl
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from $3.39
from $3.39
The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzz baits or spinner baits. The curly tail generates a ba...
Zoom Fat Albert Twin Tail Grubs - Birthday Cake Zoom Fat Albert Twin Tail Grubs - Black
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$4.99
$4.99
$4.99
The Zoom Fat Albert Twin Tail Grubs deliver an irresistible fluttering action with their fat, rippled body and twin curly tails that move plenty of water. Perfect as a jig trailer or on spinner and...
Zoom Finesse Worm Black Zoom Finesse Worm Bubble Gum
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$5.99
$5.99
Often copied, but never matched, the original Finesse Worm is a Smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a Small hook, on a da...
Zoom Fish Doctor Worm - Green Pumpkin Zoom Fish Doctor Worm - Junebug
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$5.99
$5.99
Revive your fishing game with Zoom Fish Doctor Worms! Its salt-impregnated, realistic feel and triggering action will catch the eye of even the most hesitant fish. Perfect for Carolina, shakey head...
Zoom Mag II Worms Black Zoom Mag II Worms Black Grape
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$6.99
$6.99
The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
Zoom Mag UV Speed Worms Zoom Mag UV Speed Worms
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$6.99
$6.99
The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
Zoom Magnum Finesse Worms Zoom Magnum Finesse Worms
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$5.99
$5.99
  The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when...
Zoom Magnum Trick Worms Zoom Magnum Trick Worms
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$6.99
$6.99
The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or ...

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