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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Big Bite Baits Fighting Frog - Black Neon Big Bite Baits Fighting Frog - Green Pumpkin Brown Swirl
+28
+27
+26
+25
+24
+23
from $4.49
from $4.49
Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...
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Big Bite Baits Fighting Frogs - 25 pk Big Bite Baits Fighting Frogs - 25 pk
+22
+21
+20
+19
+18
+17
$6.99
$6.99
The Big Bite Baits Fighting Frog is a revolutionary, 25-pack bait designed to be used for flipping, pitching, Carolina rigging, and as a jig trailer. Its unique design features hook pockets and gro...
Big Bite Baits Kamikaze Swimon Swimbaits Big Bite Baits Kamikaze Swimon Swimbaits
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
Big Bite Baits Stand Up Fintwists Jig heads - Black - 3/0 Hook
$5.99
$5.99
$5.99
Experience unbeatable finesse and hooksets with Big Bite Baits Stand Up Fintwists! Featuring sharp Gamakatsu hooks, these heads stand up on the bottom and dance with rod twitches. A bait keeper gua...
Big Bite Baits Tour Flipper Tube - Black Neon Big Bite Baits Tour Flipper Tube - Green Pumpkin
+8
+7
+6
+5
+4
+3
$4.69
$4.69
Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Craf...
Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl Bill Lewis Depth Strike Sinking Twitchbaits - Chrome Black Shad
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
Bill Lewis Hammer Trap - Baton Rouge Bill Lewis Hammer Trap - Fire Craw
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis Zig-Zag Topwater Bait - Bone Bill Lewis Zig-Zag Topwater Bait - Chrome Black Back
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Black Blade Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing the Black's Custom Toad Toater Buzzbait - an innovative and versatile lure unlike any other on the market! With a unique design and sound, it's sure to attract giant bass. Featuring dou...
Black's Custom Lures Widow Maker Black's Custom Lures Widow Maker
from $14.99
from $14.99
The Widow Maker A-Rig is the best umbrella type lure on the market. It is made of high strength plastic featuring 4 and 1/2 inch long side arms and a 5-inch center wire. It has four #3 willow leaf...
Bobby Garland Baby Shad Crappie Baits - Albino Shad Bobby Garland Baby Shad Crappie Baits - Baby Bass
+50
+49
+48
+47
+46
+45
$3.99
$3.99
Are you a tournament angler looking for an edge? Bobby Garland's Baby Shad Crappie Baits are designed to help you catch more and bigger slabs! Featuring a durable soft plastic construction and a pl...
Bobby Garland Baby Shad Swim'r - Electric Chicken Bobby Garland Baby Shad Swim'r - Pink Lemonade
+4
+3
+2
+1
$3.49
$3.49
A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel in the belly for optional scent application. 2.25...
Bobby Garland Mayfly - Chartreuse Red Glitter Bobby Garland Mayfly - Blue Grass
+3
+2
+1
$9.99
$9.99
A small appetizer for hungry crappie and other panfish, the Bobby Garland Mayfly mimics a small insect that is irresistible to smaller predatory fish. Molded with a realistic body shape, small wing...
Bobby Garland Mo' Glow Baby Shad Swimbaits Bobby Garland Mo' Glow Baby Shad Swimbaits
+8
+7
+6
+5
+4
+3
$3.49
$3.49
Brighten your slab slaying prospects with the Bobby Garland Mo' Glo Baby Shad crappie bait that features a super-glow formulation for irresistible appeal. Ideal for low light conditions, stained wa...
Bobby Garland Slab Slay'r Crappie Grub Bobby Garland Slab Slay'r Crappie Grub
+21
+20
+19
+18
+17
+16
$3.49
$3.49
When it's time to get tough on the slabs, Bobby Garland's Slab Slay'r crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the S...
Booyah Hard Knocker Lipless Crankbait - Southern Reel Outfitters Booyah Hard Knocker Lipless Crankbait - Southern Reel Outfitters
+19
+18
+17
+16
+15
+14
$8.99
$8.99
The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Har...

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