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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Kalin's Triple Threat Grub - Southern Reel Outfitters Kalin's Triple Threat Grub - Southern Reel Outfitters
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from $2.99
from $2.99
Kalin's Triple Threat Grubs is the ultimate choice for all game fish. It's 2" long and comes in unique color varieties to attract any size and species of fish. 10 and 100 packs are available, perfe...
Keitech Easy Shiner Swimbaits - Ayu Keitech Easy Shiner Swimbaits - Bass Candy
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$5.49
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$5.49
Experience the ultimate in swimbait versatility with the Keitech Easy Shiner. Combining the best features of the Shad Impact and Swing Impact, this bait offers a wide-wobbling rolling action that ...
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keitech-fat-swing-impact-saltwater-3.8-Pearl keitech-fat-swing-impact-saltwater-3.8-chartreuse-back-Pearl
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$7.19
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After serious consideration and months of testing, we are proud to annouce the the release of the New 3.8" Keitech SALTWATER Fat Swing Impact. These New models have “Max Hardness” for the Salt wate...
Keitech Swing Impact Swimbaits - Arkansas Shiner Keitech Swing Impact Swimbaits - Ayu
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$5.49
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Transform your fishing game with Keitech Swing Impact Swimbaits! These one-of-a-kind swimbaits come in various sizes and use a two-tone color injection process and salted plastics to enhance its na...
Livingston Spinmaster Topwater Baits True Bream Livingston Spinmaster Topwater Baits Black Ghost Shiner
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$10.99
$10.99
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...
Luck-E-Strike Boggy River Oka Bugs - Chartreuse Pearl Luck-E-Strike Boggy River Oka Bugs - Pink Chartreuse
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$3.99
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$3.99
Catch the biggest panfish with Luck-E-Strike's Boggy River Oka Bug! This 10-pack of soft-bodied baits is perfect for your next fishing trip - their solid tail moves plenty of water and the perfect ...
Luck E Strike Rick Clunn Squarebill Crankbaits - Blue Chartreuse Luck E Strike Rick Clunn Squarebill Crankbaits - Bream
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$6.49
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Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
Luck-E-Strike Impersonator Crankbaits Bream Luck-E-Strike Impersonator Crankbaits - Bream Series
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Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Megabass-Magdraft-Freestyle-Ayu Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
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$14.99
$14.99
The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absol...
Megabass Magdraft Swimbaits Megabass Magdraft Swimbaits
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from $14.99
from $14.99
The Megabass Magdraft Swimbaits offer unparalleled fishing performance, with its unique design and realistic appearance. Made with advanced engineering, the 3-D eyes and highly detailed pours perfe...
Mister Twister Meeny Grub - White
$3.49
$3.49
This is the original Curly Tail lure. A generation of fishermen have been catching record fish on the versatile Mister Twister Curly Tail. It can be rigged with jig heads as heavy as 3/8 oz. To fis...
Molix Supernato Beetle - Southern Reel Outfitters Molix Supernato Beetle - Southern Reel Outfitters
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$13.99
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The Molix Supernato Beetle, crafted with insight from Bassmaster Classic Champion Mike “Ike” Laconelli, offers unmatched versatility for any angler. Its natural paddle and splash action on the surf...
Mollyjogger Guide Curated Fly Set - Southern Reel Outfitters
$22.50
$22.50
$22.50
The Mollyjogger Guide Curated Fly Set is the perfect solution for experienced and novice anglers alike. Hand tied using quality materials, these twelve flies cover a wide range of freshwater situa...
Motivated Bait 7D Shakey Head Worms - Black n Blue Motivated Bait 7D Shakey Head Worms - Cal Melon
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Catch more bass with Motivated Bait 7D Shakey Head Worms! Its clearwater-killing power is perfect for all bass, especially smallmouth. Cast out and see which species can resist the tug of this bait...
Motivated Bait Co. Goliath Grub Motivated Bait Co. Goliath Grub
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A Grade A+ in the trailer department! Great on a Swim bait Jig head or back of a jig, spinner bait, or chatter bait!  Length Package Qty 6"  8  
Motivated Bait Flatback Finesse Worm Motivated Bait Flatback Finesse Worm
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Even flat horizontal taper makes for a unique wave action on a drop shot or finesse shakey head! Length: 5'' Package Qty: 8

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