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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Savage Gear 3D Bluegill RTF Swimbait - 4in - Blue Gill Savage Gear 3D Bluegill RTF Swimbait - 4in - Ghost Gill
+3
+2
+1
$9.99
$9.99
Following the footsteps of its predecessor, the Savage Gear RTF Bluegill Swimbait offers improved details and better swimming action that will translate into more bites and bigger fish in your live...
Savage Gear Ned Minnows - Green Pumpkin Savage Gear Ned Minnow Swimbaits
+7
+6
+5
+4
+3
+2
$4.99
$4.99
Unlock the power of ned fishing with the Savage Gear Ned Minnow! Ideal for tournament anglers, its hyper-realistic design swims and moves just like an actual baitfish. Try the T-tail in combination...
Savage Gear Prop Walker Bone Savage Gear Prop Walker Black
+3
+2
+1
$14.99
$14.99
Part pencil popper, part prop bait, the Savage Gear Prop Walker offers a hybrid design that gives anglers the best of both worlds. Designed with durable, detachable PVC blades, the Savage Gear Prop...
Sold Out
Savage Gear Pulse Tail LB Bluegill Swimbaits
+4
+3
+2
+1
$10.99
$10.99
Based off of a 3D scan of a real Bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal, the Savage Gea...
Sold Out
Silver Buddy Lures Blade Baits - Stainless
from $5.29
from $5.29
The Silver Buddy Lures Blade Baits offer a unique design to help you snag those big fish. The quality head weight and reflective stainless steel blade create a vibration to entice fish your way, wh...
Southern Pro Tackle Lit'l Hustler Crappie Tube - Black Chartreuse Southern Pro Tackle Lit'l Hustler Crappie Tube
+22
+21
+20
+19
+18
+17
$1.49
$1.49
Plastic tube baits have long been in the arsenal of savvy crappie fishermen 1-1/2 in long 10 pack Weight: Approximately: .01 pounds
25% Off
Spro Aruku Shad Lipless Crankbaits - Delta Craw Spro Aruku Shad Lipless Crankbaits - Delta Chrome
+10
+9
+8
+7
+6
+5
$6.74
$6.74
$8.99
The Spro Aruku Shad Lipless Crankbait is the ultimate lure for reaching those elusive bass hiding in weed beds. With its unique nose-down action and weedless design, you'll effortlessly glide throu...
25% Off
Spro Bronzeye Frogs - 15th Albino 65 Spro Bronzeye Frogs - Albino 65
+44
+43
+42
+41
+40
+39
$8.99
$8.99
$11.99
Take your frog fishing to the next level with the Spro Dean Rojas Bronzeye Frog. Designed with the powerful Gamakatsu EWG Double Frog Hook, this frog is perfect for strong rods and braided line. Wi...
25% Off Sold Out
Spro Essential 65 Series Flappin Frog - Albino Spro Essential 65 Series Flappin Frog - Leopard
+4
+3
+2
+1
$7.86
$7.86
$10.49
The Spro Essential Flappin Frog 65 brings the legendary Spro Frog family to new heights with its buzzing and kicking action, creating explosive topwater strikes. Designed with a weedless hollow bod...
Spro Essential Series Zero Minnow Wakebait - Bone Spro Essential Series Zero Minnow Wakebait - Bone Olive Black
+6
+5
+4
+3
+2
+1
$8.49
$8.49
Experience unmatched performance and attraction on your fishing trips with the Spro Essential Series Zero Minnow Wakebait! Its versatile design and loud knocking rattle will help you cover large ar...
25% Off
Spro Fat John Crankbait - Cell Mate Spro Fat John Crankbait - Chartreuse Black Lightning
+12
+11
+10
+9
+8
+7
$10.86
$10.86
$14.49
Introducing the Spro Fat John Crankbait - bigger, wider, and more enticing than the famous Little John. Its unique body shape, bill, and line-tie angle produce a wobble and side-to-side hunt that t...
25% Off
Spro Fat Papa 55 Crankbaits - Honey Craw Spro Fat Papa 55 Crankbaits - Mellow Yellow
+4
+3
+2
+1
$10.11
$10.11
$13.49
The Spro Fat Papa 55 crankbaits, designed by B.A.S.S. Elite Series Angler Russ Lane, delivers unbeatable performance in any weather and season. With rattles for cooler water bites and sticky sharp ...
25% Off
Spro Fat Papa SB Squarebill Crankbaits - Blue Gill Spro Fat Papa SB Squarebill Crankbaits - Chartreuse Black Back
+12
+11
+10
+9
+8
+7
$11.24
$11.24
$14.99
The Spro Fat Papa SB Squarebill Crankbait was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it has the durability of a...
Spro KGB Chad Shad Swimbaits - Bone Spro KGB Chad Shad Swimbaits - Ghost Trout
+5
+4
+3
+2
+1
$59.95
$59.95
The Spro KGB Chad Shad 180 Glide Bait is the perfect lure for trophy-class bass. With its precise controls, you can master any fishing conditions and scenarios with ease. Show off its versatility a...
25% Off
SPRO Little John 50 Crankbaits - Blood Craw Spro Little John 50 Crankbaits - Bluegrass Craw
+29
+28
+27
+26
+25
+24
$10.86
$10.86
$14.49
Introducing the Spro Little John 50 Crankbaits! Designed by B.A.S.S Elite Series Angler John Crews, this shallow-running crankbait boasts a durable computer chip bill, silent weight transfer system...
25% Off
Spro Little John DD 60 Series Crankbaits - Ayu Spro Little John DD 60, 70, 90 Series Crankbaits
+16
+15
+14
+13
+12
+11
$10.86
$10.86
$14.49
Experience the ultimate deep diving experience with the Spro Little John DD Series Crankbaits. Cast farther and retrieve easier with the unique Tungsten weight transfer system and aerodynamic desig...

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