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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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25% Off
Spro Little John MD 50 Crankbaits - Bluegrass Craw Spro Little John MD 50 Crankbaits - Cell Mate
+16
+15
+14
+13
+12
+11
$10.86
$10.86
$14.49
Introducing the Spro Little John MD 50 Crankbaits, designed by B.A.S.S. Elite Series John Crews. With its Soft Tungsten Weight Transfer System, this 50 mm, ½ oz. crankbait is a game-changer for cat...
Stanley Bull Ribbit Frog - Black Red Flake Stanley Bull Ribbit Frog - Green Pumpkin Silver Pearl
+4
+3
+2
+1
$5.50
$5.50
Of all the baits out there, a frog is one of the most exciting lures to fish. Bass explode on the Stanley Ribbit. It's absolutely heart stopping action. You can work this weedless wonder over logs,...
Stanley Ribbit Frogs - Baby Bass Stanley Ribbit Frogs - Black
+19
+18
+17
+16
+15
+14
$5.99
$5.99
The Original Ribbit one of the best all time lures for catching big bass on top.  It combines the action of a topwater with a weedless design for those hard-to-fish spots.  We highly recommend rigg...
Storm Wiggle Wart Crankbaits - Copper Nose Craw Storm Wiggle Wart Crankbaits - Missouri Craw
+9
+8
+7
+6
+5
+4
$5.99
$5.99
The Storm Original Wiggle Wart is the perfect lure for bagging that big catch. Its small size makes it highly versatile and its legendary side-to-side action entices fish of any species. With clas...
Strike King Baby 3X Z Too Soft Jerkbaits - Arkansas Shiner Strike King Baby 3X Z Too Soft Jerkbaits - Grey Glimmer Pearl Belly
+7
+6
+5
+4
+3
+2
$4.99
$4.99
Introducing the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits! Crafted with a super-soft and durable material, these baits are deadly for largemouth, smallmouth, and spotted bass. Their forked ...
Strike King Chick Magnet Flat Sided Crankbaits - Baby Carp Strike King Chick Magnet Flat Sided Crankbaits - Blue Rock Craw
+12
+11
+10
+9
+8
+7
$9.99
$9.99
The Strike King Chick Magnet Flat Sided Crankbait combines traditional lure design with modern technology, resulting in an innovative and effective bait. Developed in collaboration with pro angler ...
Strike King Chick Magnet Jr Crankbait - Chartreuse Copper Strike King Chick Magnet Jr Crankbait - Spring Craw
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Strike King Chick Magnet Jr. Flat Sided Crankbait is a modern classic! Andy Morgan's old-school design and Strike King's modern technologies come together in a smaller, more compact size, featu...
Strike King Coffee Tube - Black Neon Strike King Coffee Tube - Crazy Craw
+9
+8
+7
+6
+5
+4
$4.69
$4.69
Strike King Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and...
Strike King Denny Brauer Baby Structure Jig - Bama Craw Strike King Denny Brauer Baby Structure Jig - Black n Blue
+6
+5
+4
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+2
+1
$4.99
$4.99
$4.99
Experience unstoppable success on the water with the Strike King Denny Brauer Baby Structure Jig! Its unique features, like the Owner Cutting Point® hook and Cobra Head™ position, provide better ho...
Strike King Flip-N-Tube Soft Baits - Black Blue Flake w/ Blue Tail
$5.49
$5.49
The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of solid plastic to hold your hook and a screw-lock sink...
Strike King KVD Elite 300 Jerkbaits - Pro Shizzle Strike King KVD Elite 300 Jerkbaits - Phantom Bluegill
+10
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$14.99
$14.99
The Strike King KVD Elite 300 Jerkbait has an advanced internal weight transfer system that enables long-distance casting and defines its erratic action, which will entice fish all year round. It f...
Strike King KVD Perfect Plastic Caffeine Shad Strike King KVD Perfect Plastic Caffeine Shad
+13
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+11
+10
+9
+8
$6.99
$6.99
Strike King’s® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingRedients which make them the softest, saltiest plastics ever! They also feature Stri...
Strike King KVD Perfect Plastic Finesse Worms Dirt Strike King KVD Perfect Plastic Finesse Worms Blue Fleck
+3
+2
+1
$5.49
$5.49
Strike King KVD Perfect Plastic Finesse Worm are made from the BEST soft plastic on the market due to their exclusive blend of ingRedients which make them the softest, saltest plastics ever! They a...
50% Off
Strike King KVD Perfect Plastic Ocho Worms Bubble Gum Strike King KVD Perfect Plastic Ocho Worms Green Pumpkin Purple Gold
$3.49
$3.49
$6.99
The Strike King KVD Perfect Plastic Ocho has an 8 sided design that gives this bait an awesome action and light reflection. Its super soft plastic and heavy salt content formulation give awesome ac...
Strike King KVD Perfect Plastics Bull Worm Strike King KVD Perfect Plastics Bull Worm
+7
+6
+5
+4
+3
+2
$6.99
$6.99
The Strike King KVD Perfect Plastics Bull Worm targets giant fish with textuRed "meat" and a beveled bubble tail that trends upward on the retrieve. You know the saying: go big, or go home. Strike...
Strike King KVD Perfect Plastics Dream Shot Worms Strike King KVD Perfect Plastics Dream Shot Worms
+11
+10
+9
+8
+7
+6
$5.29
$5.29
The Strike King KVD Dream Shot softbait gives you the drop Shotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail sec...

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