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Berkley

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.
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Berkley PowerBait Drip Minnow Swimbaits - Black Shad
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$9.99
$9.99
$9.99
Experience the ultimate in finesse fishing with the Berkley PowerBait Drip Minnow. Its ultra-realistic design, action, and colors are perfect for drop shotting, strolling, or paired with a small ji...
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Berkley Powerbait Maxscent Tube - Watermelon Red
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$8.99
$8.99
$8.99
Experience the game-changing power of the Berkley Powerbait Maxscent Tube! With ultra-realistic texture and a super-charged scent, this bait is perfect for tough conditions and picky predators. Its...
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Berkley Walleye Rigs - Black Gold - 3 Colorado
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$1.99
$1.99
$1.99
Enhance your fishing experience with Berkley Walleye Rigs! These affordable spinner rigs feature a variety of colors and blade styles for optimal flash and reflection. Made with high quality hooks ...
Berkley Fusion 19 Bucktail Jigs - White
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$4.99
$4.99
$4.99
Elevate your fishing experience with Berkley Fusion 19 Bucktail Jigs! These versatile jigs enhance the effectiveness of Berkley Gulp! ® baits with a sharp and corrosion-resistant Fusion19™ hook, ba...
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Berkley Fusion 19 Shakey Head Jig Head - Green Pumpkin
$6.99
$6.99
$6.99
Unleash the full potential of your fishing game with Berkley Fusion 19 Shakey Head. Its innovative design and improved features make rigging and bottom presentations easier than ever. With increase...
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Berkley Fusion 19 Underspin - Glitter Shad
$4.99
$4.99
$4.99
The versatile Berkley Fusion19 Underspin features a conical bait keeper and wire system for secure bait placement, while the forged needle point hook provides superior strength and penetration. Ava...
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Berkley Fusion 19 Hybrid Jig Head - Chrome
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$6.99
$6.99
$6.99
Experience ultimate success in high-pressure fishing situations with the Berkley Fusion 19 Hybrid Jig head. Featuring an ultra-sharp double-conical point, ballast weight, and molded bait keeper, th...
Berkley Wall And Ceiling 6 Rod Rack
$24.99
$24.99
Securely store and organize your fishing gear with the Berkley Wall And Ceiling 6 Rod/Combo Rack. Made from durable, lightweight polypropylene, this rack offers versatile horizontal mounting option...
Berkley Split Ring Pliers - Red and Black 4.5
$12.99
$12.99
$12.99
Introducing the Berkley 4.5" Split Ring Pliers, designed to make swapping out rusty trebles and beefing-up split rings a breeze. With carbon steel jaws and a corrosion-resistant coating, these plie...
Berkley SPY Rip Bait - Ghost White
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$13.99
$13.99
$13.99
The Berkley SPY Spinbait Slow Sinking is a precision finesse lure built for tough clear water fishing conditions where subtle presentations are key. Designed with input from Bass Pro Tour angler Jo...
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Berkley Rip Fish Lipless Crankbait - Black Silver
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$11.99
$11.99
$11.99
The Berkley Rip Fish Lipless Crankbait is engineered for precision fishing, especially when targeting suspended bass with forward-facing sonar. Featuring a fast-sinking design and flat-bottom profi...
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Berkley PowerBait Triple Minnow Rig Kit
$19.95
$19.95
$19.95
Master the art of multi-bait presentations with the Berkley PowerBait Triple Minnow Rig Kit. This innovative system features two upper dummy arms and a direct line-through design that eliminates ta...
Berkley PowerBait Chop Block Glide Baits - Burnt Bone
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from $19.99
from $19.99
$19.99
The Berkley PowerBait® Chop Block is a premium soft glide bait engineered to dominate bass fishing. Its tall, broad profile mimics multiple forage species while delivering both wide, slow glides an...
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Berkley PowerBait Power Worms - Watermelon
$6.99
$6.99
$6.99
Catch more fish with Berkley PowerBait Power Worms, a proven soft plastic bait designed to deliver lifelike action and irresistible attraction. Featuring a distinctive ribbon tail, these worms crea...
Berkley Bullet Pop Popper - Bone
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$10.95
$10.95
Combining versatility and proven popper performance into one, the Berkley Bullet Pop Popper is crafted to deliver exciting top water action that is easy to use and trigger lots of bites. The Berkle...
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Berkley PowerBait MaxScent Crud Craw soft plastic crawfish bait for bass fishing - Black Blue Fleck
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$9.99
$9.99
$9.99
The Berkley PowerBait MaxScent Crud Craw is a highly versatile soft plastic crawfish bait designed to help anglers catch more bass in a wide range of conditions. Infused with Berkley's exclusive Ma...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.