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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Luck-E-Strike Boggy River Oka Bugs - Chartreuse Pearl Luck-E-Strike Boggy River Oka Bugs - Pink Chartreuse
+9
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$3.99
$3.99
$3.99
Catch the biggest panfish with Luck-E-Strike's Boggy River Oka Bug! This 10-pack of soft-bodied baits is perfect for your next fishing trip - their solid tail moves plenty of water and the perfect ...
Luck E Strike Rick Clunn Squarebill Crankbaits - Blue Chartreuse Luck E Strike Rick Clunn Squarebill Crankbaits - Bream
+20
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$6.49
$6.49
$6.49
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
Luck-E-Strike Impersonator Crankbaits Bream Luck-E-Strike Impersonator Crankbaits - Bream Series
+4
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+1
$10.99
$10.99
$10.99
Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Megabass-Magdraft-Freestyle-Ayu Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
+7
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$14.99
$14.99
The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absol...
Megabass Magdraft Swimbaits Megabass Magdraft Swimbaits
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from $14.99
from $14.99
The Megabass Magdraft Swimbaits offer unparalleled fishing performance, with its unique design and realistic appearance. Made with advanced engineering, the 3-D eyes and highly detailed pours perfe...
Mister Twister Meeny Grub - White
$3.49
$3.49
This is the original Curly Tail lure. A generation of fishermen have been catching record fish on the versatile Mister Twister Curly Tail. It can be rigged with jig heads as heavy as 3/8 oz. To fis...
Molix Supernato Beetle - Southern Reel Outfitters Molix Supernato Beetle - Southern Reel Outfitters
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+1
$13.99
$13.99
$13.99
The Molix Supernato Beetle, crafted with insight from Bassmaster Classic Champion Mike “Ike” Laconelli, offers unmatched versatility for any angler. Its natural paddle and splash action on the surf...
Mollyjogger Guide Curated Fly Set - Southern Reel Outfitters
$22.50
$22.50
$22.50
The Mollyjogger Guide Curated Fly Set is the perfect solution for experienced and novice anglers alike. Hand tied using quality materials, these twelve flies cover a wide range of freshwater situa...
Motivated Bait 7D Shakey Head Worms - Black n Blue Motivated Bait 7D Shakey Head Worms - Cal Melon
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$4.99
$4.99
Catch more bass with Motivated Bait 7D Shakey Head Worms! Its clearwater-killing power is perfect for all bass, especially smallmouth. Cast out and see which species can resist the tug of this bait...
Motivated Bait A Rig Jigheads - Unpainted
$3.99
$3.99
The Motivated bait a rig jigheads pair up well with Smaller swimbaits, and can even be fished by themselves. Features a super sharp hooks for quicker penetration on hooksets.
Motivated Bait Co. Goliath Grub Motivated Bait Co. Goliath Grub
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$5.99
$5.99
A Grade A+ in the trailer department! Great on a Swim bait Jig head or back of a jig, spinner bait, or chatter bait!  Length Package Qty 6"  8  
Motivated Bait Flatback Finesse Worm Motivated Bait Flatback Finesse Worm
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$4.99
$4.99
Even flat horizontal taper makes for a unique wave action on a drop shot or finesse shakey head! Length: 5'' Package Qty: 8
Motivated Bait Head Hunter Underspin Jig Heads
$4.99
$4.99
$4.99
Enhance your fishing game with our Motivated Bait Head Hunter Underspin Jig Heads. Its polished nickel willow blade creates maximum flash, while the ball-bearing swivel eliminates line twist. Desig...
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Nichols Mojo Flutter Spoon - Blue Shad Nichols Mojo Flutter Spoon - Shattered Glass Silver
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$7.99
$7.99
The Nichols Mojo Flutter Spoon is a must-have for any angler hoping to entice secretive bass. Its precisely designed body creates an eye-catching flutter when it hits the water, replicating a dying...
Norman DD22 Crankbait - Chartreuse Blue Norman DD22 Crankbait - Chili Bowl
+5
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$7.39
$7.39
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Norman Deep Little N Crankbaits - Southern Reel Outfitters Norman Deep Little N Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...

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