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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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25% Off
SPRO Little John 50 Crankbaits - Blood Craw Spro Little John 50 Crankbaits - Bluegrass Craw
+29
+28
+27
+26
+25
+24
$10.86
$10.86
$14.49
Introducing the Spro Little John 50 Crankbaits! Designed by B.A.S.S Elite Series Angler John Crews, this shallow-running crankbait boasts a durable computer chip bill, silent weight transfer system...
25% Off
Spro Little John DD 60 Series Crankbaits - Ayu Spro Little John DD 60, 70, 90 Series Crankbaits
+16
+15
+14
+13
+12
+11
$10.86
$10.86
$14.49
Experience the ultimate deep diving experience with the Spro Little John DD Series Crankbaits. Cast farther and retrieve easier with the unique Tungsten weight transfer system and aerodynamic desig...
25% Off
Spro Little John MD 50 Crankbaits - Bluegrass Craw Spro Little John MD 50 Crankbaits - Cell Mate
+16
+15
+14
+13
+12
+11
$10.86
$10.86
$14.49
Introducing the Spro Little John MD 50 Crankbaits, designed by B.A.S.S. Elite Series John Crews. With its Soft Tungsten Weight Transfer System, this 50 mm, ½ oz. crankbait is a game-changer for cat...
Stanley Baby Ribbit Frog - Black Red Flake Stanley Baby Ribbit Frog - Green Pumpkin Silver Pearl
+2
+1
$5.49
$5.49
$5.49
The Stanley Baby Ribbit Frog boasts a compact soft body design, perfect for fishing in any type of cover. With patented leg design, this frog creates a rapid kicking motion and leaves behind a wake...
Stanley Bull Ribbit Frog - Black Red Flake Stanley Bull Ribbit Frog - Green Pumpkin Silver Pearl
+4
+3
+2
+1
$5.50
$5.50
Of all the baits out there, a frog is one of the most exciting lures to fish. Bass explode on the Stanley Ribbit. It's absolutely heart stopping action. You can work this weedless wonder over logs,...
Stanley Ribbit Back Weighted Double Take Hooks Stanley Ribbit Back Non-Weighted Double Take Hooks
$6.29
$6.29
The Stanley Ribbit Back Weighted Double Take Hooks are perfect for fishing with soft plastic frogs. The extra weight maintains cast distance and accuracy while the 4/0 and 5/0 sizes with 1/8-oz...
Stanley Ribbit Frogs - Baby Bass Stanley Ribbit Frogs - Black
+19
+18
+17
+16
+15
+14
$5.99
$5.99
The Original Ribbit one of the best all time lures for catching big bass on top.  It combines the action of a topwater with a weedless design for those hard-to-fish spots.  We highly recommend rigg...
Storm Arashi Rattling Cover Pop Storm Arashi Rattling Cover Pop - Ghost Pearl Shad
+2
+1
$9.99
$9.99
$9.99
The Storm Arashi Rattling Cover Pop glides with minimal forward movement, keeping your lure in the strike zone longer to attract big bass lurking near cover like docks and rocks. Its aerodynamic de...
Storm Wiggle Wart Crankbaits - Copper Nose Craw Storm Wiggle Wart Crankbaits - Missouri Craw
+9
+8
+7
+6
+5
+4
$5.99
$5.99
The Storm Original Wiggle Wart is the perfect lure for bagging that big catch. Its small size makes it highly versatile and its legendary side-to-side action entices fish of any species. With clas...
Strike King 6XD Hard Knock Crankbaits - Chartreuse Powder Blue Strike King 6XD Hard Knock Crankbaits - Chartreuse Sexy Shad
+5
+4
+3
+2
+1
$7.99
$7.99
Experience the ultimate in deep diving crankbaits with the Strike King 6XD Hard Knock. Featuring innovative hard knock technology for a new thumping sound, this bait is designed to target big fish ...
Strike King Baby 3X Z Too Soft Jerkbaits - Arkansas Shiner Strike King Baby 3X Z Too Soft Jerkbaits - Grey Glimmer Pearl Belly
+7
+6
+5
+4
+3
+2
$4.99
$4.99
Introducing the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits! Crafted with a super-soft and durable material, these baits are deadly for largemouth, smallmouth, and spotted bass. Their forked ...
Strike King Chick Magnet Flat Sided Crankbaits - Baby Carp Strike King Chick Magnet Flat Sided Crankbaits - Blue Rock Craw
+12
+11
+10
+9
+8
+7
$9.99
$9.99
The Strike King Chick Magnet Flat Sided Crankbait combines traditional lure design with modern technology, resulting in an innovative and effective bait. Developed in collaboration with pro angler ...
Strike King Chick Magnet Jr Crankbait - Chartreuse Copper Strike King Chick Magnet Jr Crankbait - Spring Craw
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Strike King Chick Magnet Jr. Flat Sided Crankbait is a modern classic! Andy Morgan's old-school design and Strike King's modern technologies come together in a smaller, more compact size, featu...
Strike King Coffee Tube - Black Neon Strike King Coffee Tube - Crazy Craw
+9
+8
+7
+6
+5
+4
$4.69
$4.69
Strike King Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and...
Strike King Denny Brauer Baby Structure Jig - Bama Craw Strike King Denny Brauer Baby Structure Jig - Black n Blue
+6
+5
+4
+3
+2
+1
$4.99
$4.99
$4.99
Experience unstoppable success on the water with the Strike King Denny Brauer Baby Structure Jig! Its unique features, like the Owner Cutting Point® hook and Cobra Head™ position, provide better ho...
Strike King Final Copy Swimbaits - Ayu Strike King Final Copy Swimbaits - Carolina Chrome
+8
+7
+6
+5
+4
+3
from $9.49
from $9.49
$9.49
Maximize your fishing success with Strike King Final Copy Swimbait! Expertly crafted for top-notch performance, this pre-rigged bait boasts a realistic swim at any speed thanks to its forward-weigh...

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