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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Citrus Shad Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Black Back Chartreuse
+8
+7
+6
+5
+4
+3
$7.99
$7.99
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
Yo-Zuri 3DS MR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS MR Crankbaits - Bluegill
+6
+5
+4
+3
+2
+1
$7.99
$7.99
The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
Yo-Zuri 3DS SR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS SR Crankbaits - Bluegill
+4
+3
+2
+1
$7.99
$7.99
The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
Yum Hardhead Swinging Football Jig Heads - Copper
$6.99
$6.99
$6.99
Yum Hardhead Swinging Football Jig Heads are engineered for anglers who want lifelike action and dependable performance. Featuring a durable, powder-coated football-shaped head and a free-swinging ...
Yum Pumpkin Head Fishing Jig - Green Pumpkin Yum Pumpkin Head Fishing Jig - Black
+2
+1
$4.49
$4.49
Take your shaky head fishing to the next level with the Yum Pumpkin Head Fishing Jig! Rigged with a worm or craw, its extended spring and unique head design mimic a feeding or defensive fish on the...
Yum Swim'n Dinger Worms Black Blue Flake Yum Swim'n Dinger Worms Green Pumpkin
+5
+4
+3
+2
+1
$3.29
$3.29
Designed with the input of Elite Series professionals, the Yum Swim’n Dinger provides a hybrid attraction that retains all of the legendary features of the original Yum Dinger ­ – and then some. He...
Z-Man Big TRD Worms California Craw Z-Man Big TRD Worms Canada Craw
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The Z-Man Big TRD Worms are designed for finesse fishing and paired with Power Finesse ShroomZ jigheads for versatile results. The buoyant ElaZtech® construction allows the bait to stand upright an...
Z-Man Finesse Bulletz Weedless Jigheads - Green Pumpkin Z-Man Finesse Bulletz Weedless Jigheads - Black
+2
+1
$4.99
$4.99
Slide your lures through weeds and vegetation with Z-Man Finesse Bulletz Weedless Jigheads. Molded with a snag-free bullet shaped head and fitted with a custom #1 VMC ewg-style jig hook, these jigh...
Z-Man Finesse TRD Worms The Deal Z-Man Finesse TRD Worms Bubble Gum
+32
+31
+30
+29
+28
+27
from $4.49
from $4.49
The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and eas...
Z-Man Finesse WormZ - Green Pumpkin
$3.99
$3.99
Cast the Z-Man Finesse WormZ and experience a realistic action and profile that's perfect for finesse presentations. 10X tougher ElaZtech construction withstands hits from bigger fish, and the salt...
33% Off Sold Out
Z-Man Giant TRD Worms California Craw Z-Man Giant TRD Worms Canada Craw
+6
+5
+4
+3
+2
+1
$3.99
$3.99
$5.99
Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting Larger fish and cashing even bigger checks. Made from Z-Man’s 10x tough ElaZtech materia...
Z-Man Graph Shadz Swimbaits Z-Man Graph Shadz Swimbaits
+9
+8
+7
+6
+5
+4
$6.99
$6.99
Introducing the Z-Man Graph Shadz, the ultimate fishing companion. With a line-through rigging system and 3/0 black nickel sickle-shaped hook, this jig head provides precise depth control. Its dura...
Z-Man HellraiZer Topwater Bait - 5in - Chartreuse Shad Z-Man HellraiZer Topwater Bait - 5in - Chrome
+6
+5
+4
+3
+2
+1
from $12.99
from $12.99
Instead of raising ruckus with an ordinary topwater lure, you can raise hell on water fishing the demon-like Z-Man® HellraiZer Lure. This topwater terror walks, sputters and carves up the surface l...
Z-Man Hula Stickz California Craw Z-Man Hula Stickz Canada Craw
+9
+8
+7
+6
+5
+4
$4.49
$4.49
The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paiRed with a Finesse ShroomZ™ jighead -...
Z-Man Evergreen Chatterbait Jack Hammer - Bhite Delight Z-Man Evergreen Chatterbait Jack Hammer - Bruised Green Pumpkin
+20
+19
+18
+17
+16
+15
from $19.99
from $19.99
Designed by Elite Series pro’s, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featur...
Z-Man Razor Shadz Z-Man Razor Shadz
+12
+11
+10
+9
+8
+7
$4.99
$4.99
Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic je...

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