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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Z-Man Scented Jerk Shadz - Shiner Z-Man Scented Jerk Shadz Swimbaits
+2
+1
from $4.99
from $4.99
Not just any ol’ soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man’s exclusive Pro-Cure Super Gel, which is...
Z-Man Shad Fryz Micro Finesse Swimbait - Blue Glimmer Sparkle
$4.99
$4.99
Fish your way to success with the incredible Z-Man Shad Fryz Micro Finesse! It's perfectly designed to accurately mimic the shape of shad and panfish fry, with a bite-sized swimbait profile that's ...
Z-Man Tungsten Elite EVO Chatterbaits Z-Man Tungsten Elite EVO Chatterbaits - Glitter Bomb
+7
+6
+5
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+2
$15.99
$15.99
The Z-Man Tungsten Chatterbait Elite EVO boasts an award-winning design and low-profile, high-density tungsten construction for a fast sink and unique sound. Featuring a direct head-to-blade connec...
Zoom Baby Brush Hogs - Alabama Craw Zoom Baby Brush Hogs - Amerzari
+38
+37
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+33
$5.99
$5.99
$5.39
Introducing, Zoom Baby Brush Hogs! Our versatile creature bait offers slithering tails, wings, and arms that capture big bass. With its solid body and multiple appendages, it's great on a Texas rig...
Zoom Brush Hogs - Black Zoom Brush Hogs - Blueberry
+25
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+20
from $6.29
from $6.29
$6.29
Zoom Brush Hog Creature Baits are the ultimate bait for catching big bass. With a beefy body and multiple appendages, they move through the water with ease, attracting even the most elusive fish....
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Zoom Centipede - Cotton Candy Zoom Centipede - Green Pumpkin
+3
+2
+1
$6.99
$6.99
$6.29
Introducing the Zoom Centipede - the ultimate Carolina-rigging dynamite! With a simple twitch of the rod, its finesse design allows for darting and gliding action. Use it on a Carolina rig, drop sh...
Zoom Fat Albert Grubs Chartreuse Glitter Zoom Fat Albert Grubs Chartreuse Pearl
+12
+11
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+9
+8
+7
from $3.39
from $3.39
The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzz baits or spinner baits. The curly tail generates a ba...
Zoom Fat Albert Twin Tail Grubs - Birthday Cake Zoom Fat Albert Twin Tail Grubs - Black
+8
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+6
+5
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+3
$4.99
$4.99
$4.99
The Zoom Fat Albert Twin Tail Grubs deliver an irresistible fluttering action with their fat, rippled body and twin curly tails that move plenty of water. Perfect as a jig trailer or on spinner and...
Zoom Finesse Worm Black Zoom Finesse Worm Bubble Gum
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+39
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+36
$5.99
$5.99
Often copied, but never matched, the original Finesse Worm is a Smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a Small hook, on a da...
Zoom Fish Doctor Worm - Green Pumpkin Zoom Fish Doctor Worm - Junebug
+5
+4
+3
+2
+1
$5.99
$5.99
Revive your fishing game with Zoom Fish Doctor Worms! Its salt-impregnated, realistic feel and triggering action will catch the eye of even the most hesitant fish. Perfect for Carolina, shakey head...
Zoom Fork Tail Worms - Green Pumpkin Zoom Fork Tail Worms - Red Bug
+4
+3
+2
+1
$6.99
$6.99
$6.99
The Zoom Fork Tail Worm is the ultimate combination bait, featuring attributes from both a craw and a worm. With an enticing forked tail and ribbed body, this bait gives off a soft vibration and su...
Zoom Mag II Worms Black Zoom Mag II Worms Black Grape
+12
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+9
+8
+7
$6.99
$6.99
The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
Zoom Mag UV Speed Worms Zoom Mag UV Speed Worms
+16
+15
+14
+13
+12
+11
$6.99
$6.99
The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
Zoom Magnum Finesse Worms Zoom Magnum Finesse Worms
+13
+12
+11
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+9
+8
$5.99
$5.99
  The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when...
Zoom Magnum Trick Worms Zoom Magnum Trick Worms
+12
+11
+10
+9
+8
+7
$6.99
$6.99
The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or ...
Zoom Magnum UV Speed Craw - Black Red Glitter Zoom Magnum UV Speed Craw - Junebug
+8
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+6
+5
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+3
$6.95
$6.95
$6.95
Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...

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