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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Arbogast Hula Popper - Perch Arbogast Hula Popper - Yellow
+5
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+1
$7.29
$7.29
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
Arbogast Jitterbug Black Arbogast Jitterbug Cricket Frog
+3
+2
+1
$7.29
$7.29
The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely th...
Avid Angler Solutions Fishing Glue
$8.99
$8.99
Introducing the Avid Angler Solutions Fishing Glue, the ultimate tool for both fresh and salt water anglers. With its exclusive formula and instant bonding ability, this glue can repair soft and ha...
Avid Glue and Marker Combo
$14.49
$14.49
$14.49
Maximize your fishing success with the Avid Angler Solutions Combo! Repair baits and secure knots quickly with our exclusive Fishing Glue. Mark your bait for an extra advantage using the garlic sce...
BaitFuel Bait Fuel Freshwater Injector Kit
$24.99
$24.99
Enhance your fishing game with the BaitFuel Injector Kit. Simply inject BaitFuel into your soft plastic bait for a slow and steady release of attractant, saving you time and effort. The kit comes w...
Bandit Lures 100 Series Diving Crankbaits - Fall Craw Bandit Lures 100 Series Diving Crankbaits - Southern Reel Outfitters
+37
+36
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+32
$7.99
$7.99
Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
Bang Attractant Fish Spray - Southern Reel Outfitters Bang Attractant Fish Spray - Southern Reel Outfitters
+5
+4
+3
+2
+1
from $7.99
from $7.99
Power up your fishing with BANG Fish Attractant! Our unique live bait rendering process produces highly concentrated, natural oils that draw and hold fish. Available in a variety of scents, it's th...
Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
+3
+2
+1
$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
Berkley Cane Walker Topwater Lures Bone Berkley Cane Walker Topwater Lures Chrome
+8
+7
+6
+5
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+3
$9.99
$9.99
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Berkley Choppo Topwater Baits - MF Frog Berkley Choppo Topwater Baits - Maverick
+8
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from $12.99
from $12.99
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Berkley Frittside Crankbait Spicy Mustard Berkley Frittside Crankbait - 2-1/2in - Rubbertail
+12
+11
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+9
+8
+7
$10.99
$10.99
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
Berkley Fusion 19 Hybrid Jig Head - Chrome Berkley Fusion 19 Hybrid Jig Head - Fish Head
+3
+2
+1
$6.99
$6.99
Experience ultimate success in high-pressure fishing situations with the Berkley Fusion 19 Hybrid Jig head. Featuring an ultra-sharp double-conical point, ballast weight, and molded bait keeper, th...
Berkley Fusion 19 Shakey Head Jig Head - Green Pumpkin
$6.99
$6.99
Unleash the full potential of your fishing game with Berkley Fusion 19 Shakey Head. Its innovative design and improved features make rigging and bottom presentations easier than ever. With increase...
Berkley Fusion 19 Underspin - Glitter Shad
$4.99
$4.99
The versatile Berkley Fusion19 Underspin features a conical bait keeper and wire system for secure bait placement, while the forged needle point hook provides superior strength and penetration. Ava...
Berkley Money Badger Crankbait in Blaze, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body Berkley Money Badger Crankbait in Root Beer Craw, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body
+7
+6
+5
+4
+3
+2
$8.99
$8.99
The Berkley Money Badger Crankbait features a unique baitfish-crayfish-inspired shape and patented FlashDisc™ technology for enhanced tracking and stability. Its slow-rising action and balsa-like m...
Berkley Pit Boss Pro Design Skeet Reese - Bama Bug Berkley Pit Boss Pro Design Skeet Reese - Black and Blue
+14
+13
+12
+11
+10
+9
$5.99
$5.99
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...

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