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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Zoom Midsize Brush Hog - Black Sapphire Zoom Midsize Brush Hog - California 420
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$6.49
$6.49
$6.49
Unleash your inner angler with Zoom Midsize Brush Hog Creature Baits. Sized for tournament-sized fish, this versatile bait offers the perfect proportions for maximum action. Use it with a magnum ...
Zoom Ol' Monster Worms - Black Emerald Zoom Ol' Monster Worms - Black
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$5.99
$5.99
Unleash the might of Zoom's Ol' Monster Worms, a favorite among tournament anglers for its magnum size and tempting features. With a slender body and salt-impregnated allure, these worms are a must...
Zoom Magnum U Tail Worms - Black Red Glitter Zoom Magnum U Tail Worms - Green Pumpkin Magic
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$5.99
$5.99
$5.99
The Zoom Shakey Head Worm is a must-have for any angler looking to catch the ultimate limit fish. Its flat head design allows for easy rigging and the tapered body provides optimum action with the...
Zoom Shimmer Shad - Albino Zoom Shimmer Shad - Black and Blue
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$4.49
$4.49
$4.49
The Shimmer Shad is designed to enhance the action of any chatterbait without overpowering it. Its segmented body and fluid tail perfectly complement the natural oscillation of the chatterbait, cre...
Zoom Super Fluke Jr. Zoom Super Fluke Jr.
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$4.99
$4.99
The deep belly of the Zoom Super Fluke Jr. causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest f...
Zoom Swimmin' Chunk Trailer - Black Zoom Swimmin' Chunk Trailer - Black Blue
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$3.99
$3.99
$3.39
Introducing the game-changing Zoom Swimmin' Chunk Trailer - now available in a convenient 10 pack! Transform your flipping jig, swim jig, or spinner bait with this salt-impregnated, 3" jig trailer ...
Zoom Swimmin' Super Fluke Zoom Swimmin' Super Fluke
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$5.99
$5.99
All of the great characteristics of the original Zoom Super Fluke, now with a hard-pounding paddle tail. You can fish it like its pRedecessor, with a swoop and glide motion, or wind it steadily a...
Zoom Swimmin' Super Fluke Jr. Swimbaits - Arkansas Shiner Zoom Swimmin' Super Fluke Jr. Swimbaits - Baitfish
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$5.99
$5.99
Introducing the Zoom Swimmin' Super Fluke Jr.! It combines the baitfish imitation of the original Super Fluke with a hard-pounding paddle tail, making it irresistible to fish. Use it to swoop and g...
Zoom Trick Worms Bubble Gum Zoom Trick Worms
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$6.99
$6.99
Experience the original floating worm that has become the gold standard for bass fishing. The Zoom Trick Worm's segmented design and salt-impregnation provide a natural slithering action, making i...
Zoom Ultra Vibe Speed Worm Tilapia Magic Zoom Ultra Vibe Speed Worm Scuppernong Candy
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from $5.59
from $5.59
The Zoom Ultra Vibe Speed Worm was designed to trigger the pRedatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for ma...
Zoom UV Super Speed Craw - Black Red Glitter Zoom UV Super Speed Craw - Blueberry
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$5.99
$5.99
$5.99
The Zoom UV Super Speed Craw is a 4" crawfish lure with a compact segmented body and extra wide claws, perfect for creating maximum action in the water. The salt-impregnated lure mimics the shap...
Zoom Winged Fluke Swimbaits - Bad Shad Zoom Winged Fluke Swimbaits - Champagne Pepper Pearl
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$7.99
$7.99
$7.99
Introducing the Zoom Winged Fluke - a hot new soft plastic jerkbait that combines aerial flair and a unique dying baitfish action to entice bass like no other. Rig it with a keel-weighted hook and ...
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Zoom Z Craw Worm Zoom Z Craw Worm
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$6.99
$6.99
$6.99
The Zoom Z-Craw Worm blends the robust body of the Mag Finesse worm with the dynamic tail of the Z-Craw, delivering the perfect balance of bulk and finesse. This versatile bait excels in both heavy...

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