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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Berkley PowerBait Power Worms Bloodline Berkley PowerBait Power Worms Cherry Seed
+12
+11
+10
+9
+8
+7
from $4.99
from $4.99
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley Powerbait Crappie Nibbles - Blue Neon Berkley Powerbait Crappie Nibbles - Chartreuse
+10
+9
+8
+7
+6
+5
from $4.29
from $4.29
Boost your crappie catch with Berkley Powerbait Crappie Nibbles! These lightweight soft pellets offer the strength of Power Bait, plus artificial fish scales for increased visual attraction. Their ...
Berkley PowerBait Cull Shad Swimbaits - Albino Berkley PowerBait Cull Shad Swimbaits - Electric Shad
+10
+9
+8
+7
+6
+5
$11.99
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
22% Off
Berkley Powerbait Gilly Swimbaits HD Yellow Perch Berkley Powerbait Gilly Swimbaits HD Bluegill
+6
+5
+4
+3
+2
+1
$6.99
$6.99
$8.99
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Berkley Powerbait Maxscent Flat Worms - Green Pumpkin Berkley Powerbait Maxscent Flat Worms - Goby
+10
+9
+8
+7
+6
+5
$7.99
$7.99
A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a taste. Crafted with a flat bottom and a th...
Berkley Powerbait Maxscent Lil' General Worms Berkley Powerbait Maxscent Lil' General Worms
+8
+7
+6
+5
+4
+3
$7.99
$7.99
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
20% Off
Berkley PowerBait Nessie Swimbait - Burnt Bone Berkley PowerBait Nessie Swimbait -Golden Shiner
+9
+8
+7
+6
+5
+4
from $6.39
from $6.39
$7.99
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley Powerbait Power Floating Magnum Eggs - Bubblegum Berkley Powerbait Power Floating Magnum Eggs - Chartreuse
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Catch more fish with Berkley Powerbait Power Floating Magnum Eggs! The exclusive PowerBait formula, perfected over 25 years, attracts and holds fish for 18 times longer. Giving you more time and co...
50% Off
Berkley Powerbait PowerStinger Swimbait Watermelon Copper Berkley Powerbait Power Stinger Swimbaits
+7
+6
+5
+4
+3
+2
$4.49
$4.49
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley PowerBait Power Switch - Clown Berkley PowerBait Power Switch - Fire Tiger
+8
+7
+6
+5
+4
+3
$7.99
$7.99
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Berkley Powerbait The General Worms Berkley Powerbait The General Worms
+7
+6
+5
+4
+3
+2
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Berkley Stunna 112 Jerkbaits Berkley Stunna 112 Jerkbaits
+15
+14
+13
+12
+11
+10
$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Sold Out
Berkley Swim Jig with Powerbait Skirt Berkley Swim Jig with Powerbait Skirt
+3
+2
+1
$4.99
$4.99
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
Big Bite Bait Fat Grubs - Acid Rain Big Bite Bait Fat Grubs - Bubblegum Chartreuse
+21
+20
+19
+18
+17
+16
from $1.99
from $1.99
The Fat Grub is a popular bait for many species, so we downsized it and developed new colors with crappie and panfish in mind. Our favorite way to fish this is to cast it out and slowly retrieve, b...
Big Bite Baits B5 Line Thru Swimbait Big Bite Baits B5 Line Thru Swimbait
+4
+3
+2
+1
$6.99
$6.99
Delivering a highly realistic presentation and an increased hook-up ratio, the Big Bite Baits B5 Line Thru Swimbait is a must-have for swimbait aficionados. Molded with a lifelike body and a Large ...
Big Bite Baits Ball Head Jig Head
$5.99
$5.99
Elevate your fishing game with Big Bite Baits Ball Head Jig! This 5-pack of jig heads, equipped with a Gamakatsu hook and bait keeper, is perfect for enhancing your catch with swimbaits, worms, gru...

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