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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Big Bite Baits BFE Creature Baits Big Bite Baits BFE Creature Baits
+14
+13
+12
+11
+10
+9
$3.99
$3.99
$0.00
Developed in collaboration between Bassmaster Open Pro Bradley Hallman and Bass Talk Live Co-Host Matt Pangrac, the conception of the Big Bite Baits BFE (Best Flipper Ever) Creature Bait was docume...
Big Bite Baits Curly Tail Crappie Minnows Big Bite Baits Curly Tail Crappie Minnows
+7
+6
+5
+4
+3
+2
$1.69
$1.69
The Crappie Minnr is a versatile crappie lure with several different tail options so you’ll have every scenario coveRed. Are they being finicky? Try the regular Crappie Minnr to trick them into bit...
Big Bite Baits Fighting Frog - Black Neon Big Bite Baits Fighting Frog - Green Pumpkin Brown Swirl
+28
+27
+26
+25
+24
+23
from $4.49
from $4.49
Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...
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Big Bite Baits Fighting Frogs - 25 pk Big Bite Baits Fighting Frogs - 25 pk
+22
+21
+20
+19
+18
+17
$6.99
$6.99
The Big Bite Baits Fighting Frog is a revolutionary, 25-pack bait designed to be used for flipping, pitching, Carolina rigging, and as a jig trailer. Its unique design features hook pockets and gro...
Big Bite Baits Kamikaze Swimon Swimbaits Big Bite Baits Kamikaze Swimon Swimbaits
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
Big Bite Baits Stand Up Fintwists Jig heads - Black - 3/0 Hook
$5.99
$5.99
$5.99
Experience unbeatable finesse and hooksets with Big Bite Baits Stand Up Fintwists! Featuring sharp Gamakatsu hooks, these heads stand up on the bottom and dance with rod twitches. A bait keeper gua...
Big Bite Baits Tour Flipper Tube - Black Neon Big Bite Baits Tour Flipper Tube - Green Pumpkin
+8
+7
+6
+5
+4
+3
$4.69
$4.69
Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Craf...
Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl Bill Lewis Depth Strike Sinking Twitchbaits - Chrome Black Shad
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
50% Off
Bill Lewis Echo 1.75 Squarebill Crankbait - Southern Reel Outfitters Bill Lewis Echo 1.75 Squarebill Crankbait - Southern Reel Outfitters
+2
+1
$3.24
$3.24
$6.49
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Echo 1.75 take Bill Lewis’ legendary line of hard baits a step further. The Echo 1.75 Squarebill...
Bill Lewis Hammer Trap - Baton Rouge Bill Lewis Hammer Trap - Fire Craw
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis MR-6 Crankbaits Blue Chartreuse Bill Lewis MR-6 Crankbaits Amber Shad
+11
+10
+9
+8
+7
+6
$7.99
$7.99
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact b...
Bill Lewis SB-57 Squarebill Crankbaits Tennessee Shad Bill Lewis SB-57 Squarebill Crankbaits Chartreuse Shiner
+10
+9
+8
+7
+6
+5
$8.99
$8.99
The Bill Lewis SB-57 Squarebill Crankbaits, designed by Bass Pro Tour angler Mark Daniels Jr., deliver unbeatable performance at a great price. Its thin walls and honeycomb construction create a fa...
Bill Lewis Zig-Zag Topwater Bait - Bone Bill Lewis Zig-Zag Topwater Bait - Chrome Black Back
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Black Label Tackle Headhunter Square Bill Crankbaits Bold Bluegill Black Label Tackle Headhunter Square Bill Crankbaits Chartreuse Classic
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Offering a larger profile to fit the need of many situations, the Black Label Cliff Pace Headhunter Squarebill Crankbait is a great choice for targeting a bigger bite or when you need to match your...
Black Label Cliff Pace Peanut Crankbaits - Bold Bluegill Black Label Cliff Pace Peanut Crankbaits - High Rock Shad
+12
+11
+10
+9
+8
+7
$17.99
$17.99
The Black Label Cliff Pace Peanut Crankbait, designed and hand-built by 2013 Bassmaster Classic Champion Cliff Pace, is a must-have for shallow water finesse fishing. Crafted from balsa wood with u...
Black Label Tackle Balsa Wreck Crankbait Black Label Tackle Balsa Wreck Crankbait
+12
+11
+10
+9
+8
+7
$17.99
$17.99
Completely handcrafted in Mississippi by Cliff Pace, the Black Label Tackle Wreck is a top of the line premium balsa square bill.  The Wreck has been built to replicate the original WEC1 square bil...

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