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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Black Label Tackle Ricochet Crankbaits - Bluegill Black Label Tackle Ricochet Crankbaits - Brown Craw
+20
+19
+18
+17
+16
+15
$17.99
$17.99
Experience the ultimate in balsa wood crankbaits with the Black Label Tackle Ricochet. Handcrafted with a 45-step process, this squarebill excels at luring shallow water bass with its natural actio...
Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black with Black Nickel Blade Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black and Yellow with Gold Blade
$10.95
$10.95
$10.95
Experience explosive strikes with Black's Custom Lures Clacking Toad Toater Buzzbait. Designed with a blade and hook spaced to prevent interference, it ensures bass attack without hesitation. Easil...
Black's Custom Lures Finesse Heavy Cover Jig Heads - Unpainted
$6.50
$6.50
Take your fishing game to the next level with Black's Custom Lures Finesse Heavy Cover Jig Heads. Our unique screw lock design ensures your bait stays securely attached, even in heavy cover. Perfec...
Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Black Blade Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing the Black's Custom Toad Toater Buzzbait - an innovative and versatile lure unlike any other on the market! With a unique design and sound, it's sure to attract giant bass. Featuring dou...
Blacks Custom Lures Tungsten FFS Jig Heads
$8.99
$8.99
Upgrade your jigging game with Blacks Custom Lures Tungsten Forward Facing Sonar Jig Heads. Made with tungsten, these "FFS" jigheads provide a stronger return on your forward facing sonar units. An...
Blakemore Fishing Road Runner Barbed Jig Heads - Chartreuse Blakemore Fishing Road Runner Barbed Jig Heads - White
+2
+1
$4.99
$4.99
Experience the power of Road Runner Barbed Heads with Bleeding Bait Hooks! These high quality painted jig heads with large eyes and silver spinners will attract fish from greater distances. Add you...
Road Runner N-Tense Barbed Glow Paint - Chartreuse Road Runner N-Tense Barbed Glow Paint - Pearl / Luminescent
+4
+3
+2
+1
$4.95
$4.95
Barbed Glow Heads 4 Pack. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. Long lasting glow!
Blakemore Hitchhiker Screw Snaps
$2.99
$2.99
$2.99
Enhance your fishing experience with Blakemore Hitchhiker Screw Snaps. The Tru-Turn Hitch Hiker transforms any hook into a screw-lock style bait keeper, allowing you to easily secure your bait. No ...
Bobby Garland Baby Shad Crappie Baits - Albino Shad Bobby Garland Baby Shad Crappie Baits - Baby Bass
+50
+49
+48
+47
+46
+45
$3.99
$3.99
Are you a tournament angler looking for an edge? Bobby Garland's Baby Shad Crappie Baits are designed to help you catch more and bigger slabs! Featuring a durable soft plastic construction and a pl...
Bobby Garland Baby Shad Swim'r - Electric Chicken Bobby Garland Baby Shad Swim'r - Pink Lemonade
+4
+3
+2
+1
$3.49
$3.49
A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel in the belly for optional scent application. 2.25...
Bobby Garland Mayfly - Chartreuse Red Glitter Bobby Garland Mayfly - Blue Grass
+3
+2
+1
$9.99
$9.99
A small appetizer for hungry crappie and other panfish, the Bobby Garland Mayfly mimics a small insect that is irresistible to smaller predatory fish. Molded with a realistic body shape, small wing...
Bobby Garland Mo' Glow Baby Shad Swimbaits Bobby Garland Mo' Glow Baby Shad Swimbaits
+8
+7
+6
+5
+4
+3
$3.49
$3.49
Brighten your slab slaying prospects with the Bobby Garland Mo' Glo Baby Shad crappie bait that features a super-glow formulation for irresistible appeal. Ideal for low light conditions, stained wa...
Bobby Garland Slab Slay'r Crappie Grub Bobby Garland Slab Slay'r Crappie Grub
+21
+20
+19
+18
+17
+16
$3.49
$3.49
When it's time to get tough on the slabs, Bobby Garland's Slab Slay'r crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the S...
Bomber Lures Deep Flat A Crankbaits - Southern Reel Outfitters Bomber Lures Deep Flat A Crankbaits - Southern Reel Outfitters
+5
+4
+3
+2
+1
$3.99
$3.99
The Bomber Deep Flat A flat-sided crankbait produces a tight swimming action and a subtle presentation that’s perfect for cool water and when lethargic fish won’t chase lures. The Deep Flat A is si...
Bomber Lures Fat Free Shad BD7F Crankbaits - Chartreuse Blue Sparkle Bomber Lures Fat Free Shad BD7F Crankbaits - Citrus Sparkle
+8
+7
+6
+5
+4
+3
$6.99
$6.99
Lure in more fish with the Bomber Fat Free Shad BD7F Crankbait! With its realistic colors, 3D eyes and in-line XCalibur Tx3 treble hooks, this flat-sided and deep-diving crankbait has been proven ...
Bomber Lures Fat Free Shad Jr. BD6F Crankbait - Citrus Spark Bomber Lures Fat Free Shad Jr. BD6F Crankbait - Citruse
+9
+8
+7
+6
+5
+4
$6.99
$6.99
The Bomber Fat Free Shad Jr. is an all around crankbait that catches fish year-round. It’s got everything the original Fat Free has – searching wobble, fish-attracting rattles and tough, true-runn...

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