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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Bomber Lures Flat A Crankbaits - Chartreuse Black Scales Bomber Lures Flat A Crankbaits - Baby Bass and Orange Belly
+5
+4
+3
+2
+1
$3.99
$3.99
The Bomber Flat A produces a tight swimming action much like that of a lipless crankbait, but unlike those lures, the Flat A won’t sink when paused. This makes it perfect for targeting inactive fis...
Booyah Hard Knocker Lipless Crankbait - Southern Reel Outfitters Booyah Hard Knocker Lipless Crankbait - Southern Reel Outfitters
+19
+18
+17
+16
+15
+14
$8.99
$8.99
The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Har...
Booyah Micro Pond Magic Spinnerbaits - Southern Reel Outfitters Booyah Micro Pond Magic Spinnerbaits - Southern Reel Outfitters
+4
+3
+2
+1
$2.69
$2.69
Early season or any time fish are finicky, tie on a Booyah Micro Pond Magic Spinner bait. It is tough, durable and catches fish in big lakes as well as ponds and streams. Specifications Early se...
Booyah Moon Talker Spinnerbaits Black with Red Gill and Black and Red Skirt Booyah Moon Talker Spinnerbaits
+4
+3
+2
+1
$7.99
$7.99
If you like to catch big fish at night, it's all about the vibrations. BOOYAH Moon Talker delivers with a #5 or #6 black nickel Colorado blade. With proven color combinations, the Moon Talker is a ...
Booyah One Knocker Lipless Crankbaits Booyah One Knocker Lipless Crankbaits
+19
+18
+17
+16
+15
+14
$8.99
$8.99
The new Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single,...
Booyah Single Colorado Blade Spinnerbaits - Black Booyah Single Colorado Blade Spinnerbaits - White
+2
+1
$5.99
$5.99
Experience ultimate bass fishing success with Booyah Single Colorado Blade Spinnerbaits. Designed for low visibility conditions, these spinnerbaits feature a jeweler's-grade Colorado blade and .037...
50% Off
Booyah XCS Series Squarebill Crankbait - Black Chartreuse Booyah XCS Series Squarebill Crankbait - Crawdad
+6
+5
+4
+3
+2
+1
$2.99
$2.99
$5.99
The Booyah XCS Series Squarebill Crankbait is a proven fish-catching classic from Booyah Bait Company. Featuring a wide, seductive wobble and semi-roll, and a square bill design to bump-and-run thr...
Brazalo Custom Football Head Jig in Black n Blue, with wire-tied skirt and low-set hook eye for fishing near cover and rocky structure Brazalo Custom Football Head Jig in Camo Craw Orange, with wire-tied skirt and low-set hook eye for fishing near cover and rocky structure
+11
+10
+9
+8
+7
+6
$4.95
$4.95
$4.89
The Brazalo Custom Football Head Jigs feature a traditional football-style head with a low-set hook eye, designed to navigate cover with fewer snags. Each jig is hand-assembled with wire-tied skirt...
Brazalo Custom Lures Bushwhacker Buzzbaits Brazalo Custom Lures Bushwhacker Buzzbaits - Black with Gold Blade
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Experience unrivaled performance on the water with Brazalo Custom Lures Elite Bushwhacker Buzzbaits! This improved version features a new head design and keeper system for better balance and bait r...
Brazalo Custom Lures Elite Bushwhacker Pro Elite Buzzbaits - Gold Blade Brazalo Custom Lures Elite Bushwhacker Buzzbaits - Black
+4
+3
+2
+1
$9.99
$9.99
$9.99
Introducing the Brazalo Custom Lures Pro Elite Bushwhacker Buzzbaits - the ultimate bass fishing lure! With a versatile head design, strong hookup ratio, and incredible durability, this bait is a m...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Gizzard Magic Bucca Brand Trick Shad - Pearl Bone
+2
+1
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Buckeye Lures Freestyle Jig Heads - Pearl Buckeye Lures Freestyle Jig Heads - Unpainted
+2
+1
$6.99
$6.99
$6.99
Upgrade your swimbait game with the Buckeye Lures Freestyle Jig Heads. The screw lock design and razor-sharp hook make for effortless interchangeability and a high hook-up ratio. Compatible with bo...
Buckeye Lures G-Buzz Single Blade Buzzbait - Black with Black Blades Buckeye Lures G-Buzz Single Blade Buzzbait - Lead with Gold Blades
+3
+2
+1
$6.99
$6.99
$6.99
Rev up your fishing game with the Buckeye Lures G-Buzz Single Blade Buzzbait! Its bent wire frame ensures maximum hook-ups and eliminates limp wires. Meticulously tuned to Swindle's specifications,...
Buckeye Lures G-Stroll Jig Head - Unpainted
$5.49
$5.49
$4.99
Introducing the Buckeye Lures G-Stroll Jig Head - designed for targeting fish using forward facing sonar or vertical jigging. Featuring an innovative weight placement that protects knots and mainta...
Buckeye Lures Shocker Light Wire Swimbait Jig Head - Unpainted Buckeye Lures Shocker Light Wire Swimbait Jig Head
+2
+1
$5.99
$5.99
$5.99
Unlock the full potential of soft plastic baits with Buckeye Lures Shocker Light Wire Swimbait Head. Featuring a premium Mustad UltraPoint hook for solid hooksets, and a double-locking bait keeper ...

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